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Church & Dwight Co., Inc.

Consumer Packaged Goods - Household & Personal ProductsFounded 1846
Reviewed by Swet Parvadiya
Company data updated: October 2026

Acquisitions

Church & Dwight Acquisitions

8

Major Deals Covered

$5.0B

Disclosed Deal Value

What are Church & Dwight's biggest acquisitions?

Church & Dwight's largest disclosed acquisition here is Waterpik for $1B in 2017. This page covers 8 major deals from 2001 to 2025, each with its price where disclosed and the reason behind it.

Major deals covered
8
Largest deal
Waterpik ($1B)
First deal
2001
Most recent
2025
CompanyYearPricePurpose
Carter-Wallace Consumer Products (Trojan, Nair, First Response)2001$739.0MTransformed Church & Dwight from a single-product baking soda company into a diversified consumer packaged goods enterprise. The acquisition brought Trojan (70% U.S. condom market share), Nair (#1 depilatory), and First Response (#2 pregnancy test) into the portfolio, establishing the acquisition-driven growth model.
Orange Glo International (OxiClean)2006$325.0MAdded the OxiClean stain fighter brand to the household products portfolio. OxiClean was popularized by infomercials and had strong consumer awareness but limited distribution infrastructure.
Orajel (from Del Pharmaceuticals)2008$383.4MStrengthened the oral care portfolio with the #1 oral pain relief brand in the U.S. Orajel complemented the company's existing ARM & HAMMER toothpaste and Spinbrush toothbrush brands.
Waterpik2017$1.0BAdded the #1 water flosser brand and #1 replacement showerhead brand in the U.S. to the oral care portfolio. The acquisition was the company's largest to date and expanded its presence in the dental professional channel.
Flawless (from Ideavillage Products)2019$475.0MAdded the Flawless and Finishing Touch hair removal device brands for $475 million in cash plus an earn-out of up to $425 million, betting on the beauty device category.
TheraBreath2021$580.0MAdded the #2 alcohol-free mouthwash brand in the U.S. to the oral care portfolio. TheraBreath complemented Waterpik, Orajel, and Spinbrush in the company's growing oral care segment.
Hero Cosmetics2022$630.0MAdded the #1 pimple patch brand and #2 acne brand overall in the U.S. to the personal care portfolio. Hero targeted younger consumers with strong digital-native engagement and represented the company's first major acquisition of a digitally-native brand.
Touchland2025$870.0MAdded the #2 U.S. hand sanitizer brand, which targets Gen Z consumers with beauty-inspired packaging and scents, in the company's largest deal since Waterpik.
What companies has Church & Dwight bought?
Major acquisitions by Church & Dwight documented here include Waterpik (2017), Touchland (2025), Carter-Wallace Consumer Products (Trojan, Nair, First Response) (2001), Hero Cosmetics (2022) and TheraBreath (2021).
What is Church & Dwight's most recent acquisition?
The most recent Church & Dwight acquisition documented here is Touchland, in 2025, for $870M.

Touchland

2025

$870M

Why

Added the #2 U.S. hand sanitizer brand, which targets Gen Z consumers with beauty-inspired packaging and scents, in the company's largest deal since Waterpik.

Impact

At signing Touchland had about $130 million in trailing sales and roughly 42% EBITDA margins. The 2025 Form 10-K records $656.0 million in cash at closing plus a $159.0 million payment based on 2025 net sales, $50.0 million in founder stock rights and $5.0 million deferred.

Outcome

The deal closed in 2025 and Touchland contributed to reported sales growth in Q4 2025 and Q2 2026.

Source →

Hero Cosmetics

2022

$630M

Why

Added the #1 pimple patch brand and #2 acne brand overall in the U.S. to the personal care portfolio. Hero targeted younger consumers with strong digital-native engagement and represented the company's first major acquisition of a digitally-native brand.

Impact

Hero had about $115 million in trailing sales at acquisition and gave Church & Dwight a digital-first brand with a younger customer base.

Outcome

Hero delivered double-digit growth in 2025 and was a named growth driver in Q2 2026.

Source →

TheraBreath

2021

$580M

Why

Added the #2 alcohol-free mouthwash brand in the U.S. to the oral care portfolio. TheraBreath complemented Waterpik, Orajel, and Spinbrush in the company's growing oral care segment.

Impact

TheraBreath expanded the oral care portfolio and has been taken into international markets through Church & Dwight subsidiaries.

Outcome

TheraBreath delivered double-digit growth in 2025 and led organic growth in both domestic and international divisions in Q2 2026.

Source →

Flawless (from Ideavillage Products)

2019

$475M

Why

Added the Flawless and Finishing Touch hair removal device brands for $475 million in cash plus an earn-out of up to $425 million, betting on the beauty device category.

Impact

Competition and shifting consumer preferences led to a $411.0 million trade name impairment in 2022.

Outcome

Church & Dwight exited the Flawless business in 2025 as part of its portfolio reset, making it one of the clearest misses in its acquisition record.

Source →

Waterpik

2017

$1.0B

Why

Added the #1 water flosser brand and #1 replacement showerhead brand in the U.S. to the oral care portfolio. The acquisition was the company's largest to date and expanded its presence in the dental professional channel.

Impact

Waterpik added about $265 million in trailing sales and became a core oral care brand alongside ARM & HAMMER toothpaste, TheraBreath and Orajel.

Outcome

Water flossers remain a power brand. The showerhead line was exited in 2025 so the company could focus Waterpik on oral care.

Source →

Orajel (from Del Pharmaceuticals)

2008

$383M

Why

Strengthened the oral care portfolio with the #1 oral pain relief brand in the U.S. Orajel complemented the company's existing ARM & HAMMER toothpaste and Spinbrush toothbrush brands.

Impact

Orajel became a core component of the oral care portfolio alongside Waterpik, TheraBreath, and Spinbrush. The brand's #1 position in oral analgesics provided a stable revenue stream with limited private-label competition.

Outcome

Orajel remains a power brand and continues to hold the #1 position in oral pain relief. The acquisition was accretive to earnings and demonstrated the company's ability to integrate smaller brands efficiently.

Source →

Orange Glo International (OxiClean)

2006

$325M

Why

Added the OxiClean stain fighter brand to the household products portfolio. OxiClean was popularized by infomercials and had strong consumer awareness but limited distribution infrastructure.

Impact

OxiClean became the #1 stain fighter brand in the U.S. and a core component of the household products segment. The brand was expanded into laundry detergent and cleaning product lines, leveraging Church & Dwight's manufacturing and distribution capabilities.

Outcome

OxiClean remains a power brand and significant revenue contributor. The acquisition demonstrated Church & Dwight's ability to identify brands with strong consumer equity but underdeveloped distribution and unlock their potential through centralized infrastructure.

Source →

Carter-Wallace Consumer Products (Trojan, Nair, First Response)

2001

$739M

Why

Transformed Church & Dwight from a single-product baking soda company into a diversified consumer packaged goods enterprise. The acquisition brought Trojan (70% U.S. condom market share), Nair (#1 depilatory), and First Response (#2 pregnancy test) into the portfolio, establishing the acquisition-driven growth model.

Impact

Established the template for all subsequent acquisitions: acquire #1 or #2 brands in growing categories, integrate into centralized infrastructure, and extract operating synergies. Trojan became a cornerstone of the personal care portfolio and one of the highest-margin brands in the company.

Outcome

The Carter-Wallace acquisition was transformational and successful. Trojan remains the #1 condom brand in the U.S. with approximately 70% market share, and the deal established Church & Dwight's reputation as a disciplined acquirer in the CPG industry.

Source →

Church & Dwight Co., Inc.'s Growth & Acquisition Strategy

Church & Dwight's growth plan combines organic growth in its power brands, international expansion, e-commerce (25.5% of consumer sales in Q2 2026) and bolt-on acquisitions. In 2025 it bought Touchland and exited vitamins, Flawless, Spinbrush and Waterpik showerheads, about $118 million of 2025 net sales from exited lines plus the divested vitamin brands. In June 2026 it added MISS MOUTH'S MESSY EATER, which the company calls the #1 stain remover brand on Amazon. Leverage near 1.5x leaves room for further deals.

How Church & Dwight Co., Inc. Makes Money

Church & Dwight makes money by selling branded household and personal care products through mass merchants, grocery, drug, club, dollar and e-commerce channels, plus sodium bicarbonate and animal-nutrition products through its Specialty Products division. Its model concentrates marketing and innovation on a short list of 'power brands' that are #1 or #2 in their niches, and it adds growth by acquiring asset-light brands and plugging them into its supply chain and retail relationships. Consumer Domestic produced about 77% of 2024 sales, Consumer International about 18% and Specialty Products about 5%. Online sales reached 25.5% of consumer sales in Q2 2026.

Church & Dwight Acquisitions FAQ

What was Church & Dwight's acquisition of Waterpik in 2017?

In August 2017, Church & Dwight acquired Water Pik, Inc. for $1.0 billion in cash, the largest acquisition in corporate history at the time, establishing market dominance in oral water flossers and replacement showerheads.

Why was the acquisition of Hero Cosmetics in 2022 significant?

In October 2022, Church & Dwight acquired Hero Cosmetics (maker of Mighty Patch) for $630 million in cash, instantly giving the company the #1 acne patch brand in the US and expanding its digital direct-to-consumer footprint among Gen-Z shoppers.

What was the acquisition of TheraBreath in 2021?

In December 2021, Church & Dwight acquired non-alcoholic specialty mouthwash brand TheraBreath for $580 million in cash, growing the brand into the #2 premium oral rinse in the United States.

What was the acquisition of Orange Glo International (OxiClean) in 2006?

In July 2006, Church & Dwight acquired Orange Glo International for $325 million in cash, adding leader cleaning brands OxiClean, Kaboom, and Orange Glo to its household cleaning division.

What was the acquisition of Carter-Wallace (Trojan and Nair) in 2001?

In September 2001, Church & Dwight partnered with private equity firm Kelso to acquire consumer products conglomerate Carter-Wallace for $739 million, adding Trojan condoms, First Response pregnancy tests, and Nair depilatories.

What was the acquisition of Batiste dry shampoo in 2011?

In 2011, Church & Dwight acquired UK-based Batiste dry shampoo for $65 million, scaling it into the #1 dry shampoo brand in the world and a global beauty phenomenon.

What was the acquisition of Zicam in 2020?

In December 2020, Church & Dwight acquired zinc-based nasal cold shortening brand Zicam (Matrixx Initiatives) for $530 million in cash, adding the #1 brand in the US cough/cold shortening category.

How does Church & Dwight integrate and finance its brand acquisitions?

Church & Dwight finances acquisitions primarily through available cash flow and low-interest investment-grade senior notes, quickly integrating acquired brands into its global supply chain to eliminate redundant SG&A overhead.

What brands has Church & Dwight acquired?

The company is an absolute master of strategic M&A, famously acquiring Carter-Wallace (Trojan condoms, Arrid deodorant) in 2001, Orange Glo International (OxiClean) in 2006, and Waterpik in 2017 for $1 billion.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.