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The Souled Store

D2C Pop-Culture ApparelFounded 2013
Reviewed by Swet Parvadiya
Company data updated: October 2026
Independent Editorial Analysis
6 historical events · Editorial analysis

The Souled Store Company Profile: Revenue, Business Model & Strategy

Research depth: 6 milestones · 10 FAQs

The Souled Store is a Mumbai-based pop-culture apparel brand founded in 2013 by Vedang Patel, Aditya Sharma, Rohin Samtaney and Harsh Lal. It reported revenue from operations of ~$57.1 million (₹492 crore) and a profit of ~$1.28 million (₹11 crore) in FY25.

How The Souled Store makes money: The Souled Store earns almost all of its money from selling apparel and accessories. It licenses characters from studios and rights holders such as Disney/Marvel, Warner Bros.

Revenue & employeesCEO historyFoundersBusiness model
Annual Revenue (FY2025)~$57.1M
CEOVedang Patel
Founded2013
IndustryD2C Pop-Culture Apparel
By Swet ParvadiyaLast reviewed:
Data sources: annual reports, SEC filings, methodology
Industry:D2C Pop-Culture Apparel

The Souled Store key figures

The Souled Store had revenue of ~$57.1M for fiscal year 2025, up 36.7% from FY2024. Net income was ~$1.3M, a net margin of 2.2%.

Source: RoC filings via Entrackr · Last reviewed October 2026

Revenue growth, FY2023 to FY2025
+45.3% a year
Compound annual rate, ~$27M to ~$57.1M
Peak revenue year
FY2025
The latest annual year is the highest in this series
Current chief executive
Vedang Patel
In the role since 2013 (13 years)
Founded
2013
13 years ago
Where was The Souled Store founded?
The Souled Store was founded in Mumbai, Maharashtra, India in 2013.
When did The Souled Store start?
The Souled Store was founded in 2013.
How old is The Souled Store?
The Souled Store is 13 years old as of 2026.
In-Depth Analysis
179 words · 1 min read

The Souled Store is a Mumbai-based pop-culture apparel brand founded in 2013 by Vedang Patel, Aditya Sharma, Rohin Samtaney and Harsh Lal. It reported revenue from operations of ~$57.1 million (₹492 crore) in FY25 and a profit of ~$1.28 million (₹11 crore).

How does The Souled Store make money?

It sells officially licensed merchandise (Marvel, DC, Harry Potter, anime, IPL teams) and its own casualwear, footwear and accessories through its website, app, marketplaces and stores.

Financials

  • FY23 revenue: ~$27 million (₹233 crore)
  • FY24 revenue: ~$41.8 million (₹360 crore), profit ~$2.05 million (₹17.67 crore)
  • FY25 revenue: ~$57.1 million (₹492 crore), profit ~$1.28 million (₹11 crore)

Funding, ownership and valuation

The company has raised about $29.4 million; its latest round was ~$15.7 million (₹135 crore) in March 2023 led by Xponentia Capital. The founders reportedly hold a majority stake. In September 2026 The Economic Times reported a secondary deal that could value it at ₹4,000-5,000 crore.

Redwolf acquisition

In April 2025 The Souled Store acquired rival Redwolf; terms were not disclosed.

Competitors

Bewakoof, Snitch, Bonkers Corner, Zudio, Myntra and AJIO.

Table of Contents

The Souled Store Key Facts

CompanyThe Souled Store
Annual revenue change+36.7% (FY2024–FY2025)
Financials~$57.1M (FY2025, last reviewed October 2026)
Valuation$15.0B (private company, last reported)
FY2025 net income~$1.3M
Last reviewedBy Swet Parvadiya, Founder & Editor - October 2026
Founded2013
Founder(s)Vedang Patel, Aditya Sharma, Rohin Samtaney, Harsh Lal
CEOVedang Patel
HeadquartersMumbai, Maharashtra, India
IndustryD2C Pop-Culture Apparel

The Souled Store Company Profile: Revenue, Business Model & Strategy

"The Souled Store went from founders' savings in 2013 to ~$57.1 million (₹492 crore) in revenue in FY25, profitable in both FY24 and FY25, on about $29 million of venture capital."

The Souled Store is a Mumbai-based pop-culture apparel brand founded in 2013 by Vedang Patel, Aditya Sharma, Rohin Samtaney and Harsh Lal. It reported revenue from operations of ~$57.1 million (₹492 crore) and a profit of ~$1.28 million (₹11 crore) in FY25.

Revenue

~$57.1M

Founded

2013

Author: CorpDigest Research DeskCompany Research

Recorded annual revenue change

The Souled Store had ~$41.8M of annual revenue in FY2024 and ~$57.1M in FY2025. Revenue rose 36.7% between those fiscal years.

Source for FY2025

Compare The Souled Store With

The Souled Store vs MyntraStrategic Comparison

Explore The Souled Store In Depth

Detailed research across every dimension of The Souled Store — history, financials, leadership, and strategy.

Company History

The Souled Store is a privately held Mumbai company founded in 2013 by Vedang Patel, Aditya Sharma, Rohin Samtaney and Harsh Lal.

Full The Souled Store history →

Revenue & Financials

The Souled Store had ~$57.1M in revenue for fiscal year 2025. Data covers 3 fiscal years.

The Souled Store financials →

Founders

The Souled Store was founded by Vedang Patel, Aditya Sharma, Rohin Samtaney, Harsh Lal in 2013. Explore each founder's background, motivations, and their role in building the company.

The Souled Store founders →

CEO & Leadership

The Souled Store is currently led by Vedang Patel. Explore the full CEO history — leadership transitions, tenures, and the strategic decisions of each chief executive.

The Souled Store CEO history →

Business Model

The Souled Store earns almost all of its money from selling apparel and accessories. It licenses characters from studios and rights holders such as Disney/Marvel, Warner Bros.

How The Souled Store makes money →

Acquisitions

The Souled Store has completed 1 documented acquisition. Explore the full acquisition history and strategic rationale behind each deal.

The Souled Store acquisitions →

Competitive Strategy

Growth comes from four levers: more licences (anime, sports and entertainment franchises), more categories beyond graphic tees (casualwear, footwear, innerwear, accessories), more physical stores, and consolidation such…

The Souled Store strategy →

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CorpDigest Research Desk

 Research Profile

Our analysts compile business strategy profiles from public financial filings, press releases, and analyst reports. Each profile is reviewed for accuracy before publication by our editorial desk and updated on a rolling basis.

About the Author →Our Methodology →

Sources & References

All data point citations [1], [2], etc. in the tables above refer to these primary sources.

Financial data on this page is sourced from SEC EDGAR filings, official earnings releases, and verified press statements. Revenue figures are reviewed and updated periodically. Read our full data methodology ->

Editorial Methodology

Company Research

We use company filings, annual reports, company statements and press reports, with primary sources preferred where available. Each financial row shows its recorded source. Full-year figures are separated from annualized run-rates, partial periods and forecasts; unaudited figures carry a label. Source detail varies by company, so check the linked material when the reporting basis matters.

1. Primary Sources

Public companies may provide filings and annual reports. Private-company figures may come from statements or press coverage. A missing figure stays missing, and a source link should identify where its number came from.

2. Expert Curation

We organize company records and review claims for strategic context, source quality and clarity. Pages show a review date where one is recorded.

3. Multi-Pass Audit

Technical checks flag inconsistent figures and missing links. Editorial review of the underlying source remains necessary for claims those checks cannot verify.

Swet Parvadiya
SEC filings & public records methodology
Sourced from public financial records

Frequently Asked Questions About The Souled Store

How does The Souled Store make money?

It sells apparel and accessories: officially licensed pop-culture merchandise (paying royalties to rights holders) plus its own casualwear, footwear and accessories, through its website, app, marketplaces and stores. FY25 revenue from operations was ~$57.1 million (₹492 crore).

Who owns The Souled Store?

It is a private company. Co-founders Vedang Patel, Aditya Sharma, Rohin Samtaney and Harsh Lal reportedly hold a majority stake; investors include Elevation Capital, Xponentia Capital, RPSG Capital and actor Sara Ali Khan.

Who is the CEO of The Souled Store?

Co-founder Vedang Patel leads the company and is commonly listed as CEO. All four co-founders remain with the business.

What was The Souled Store's revenue in FY25?

Revenue from operations was ~$57.1 million (₹492 crore) in FY25, up about 37% from ~$41.8 million (₹360 crore) in FY24. Profit fell 38% to ~$1.28 million (₹11 crore).

How much funding has The Souled Store raised?

About $29.4 million across five rounds. The most recent was a ~$15.7 million (₹135 crore) round in March 2023 led by Xponentia Capital with Elevation Capital and RPSG Capital.

What is The Souled Store's valuation?

The Economic Times put its last valuation at about $174 million (₹1,500 crore). In September 2026 it reported a mostly secondary deal that could value the company at ₹4,000-5,000 crore; this was not officially confirmed.

Did The Souled Store acquire Redwolf?

Yes. It announced the acquisition of pop-culture merchandise brand Redwolf in April 2025. Terms were not disclosed and Redwolf's three founders joined The Souled Store.

Who are The Souled Store's competitors?

Bewakoof, Snitch, Bonkers Corner, value chains such as Zudio, and fashion marketplaces Myntra and AJIO.

Are the Marvel t-shirts on The Souled Store official?

Yes, The Souled Store legally holds the massive official licensing rights for major global franchises including Marvel, DC, Warner Bros, and Disney in India.

Who founded The Souled Store?

The company was founded in 2013 by Vedang Patel, Aditya Sharma, and Rohin Samtaney, who started the company literally out of a small garage with just one cupboard of inventory.

Strategic Face-Off

Head-to-Head Comparisons

How does The Souled Store stack up against its biggest rivals? Compare revenue, business models, SWOT, and competitive moats side by side.

RivalryVS

The Souled Store vs Myntra

Revenue scale, margin comparison, and long-term moat analysis.

Compare Analysis

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Compare market positioning with top industry peers

Competitor

Myntra

View Competitor Intelligence
Competitor

AJIO

View Competitor Intelligence

Explore Related Pages for The Souled Store

History & FailuresTimeline, setbacks, and key milestonesBusiness ModelHow they make money and market productsFinancialsRevenue history and fiscal metricsCompetitive StrategyRivals, benchmarks, and SWOT analysis

Related Competitor Intelligence

Compare market positioning with top industry peers

Competitor

Myntra

View Competitor Intelligence
Competitor

Ajio

View Competitor Intelligence

Explore The Souled Store

Core profile pages, founders and related research hubs for this company.

Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.