Procter & Gamble vs Twilio: Founders, CEOs and History
Procter & Gamble was founded in 1837 by William Procter, James Gamble and is led by Shailesh Jejurikar. Twilio was founded in 2008 by Jeff Lawson, John Wolthuis, Evan Cooke and is led by Khozema Shipchandler.
Company facts
Procter & Gamble
- Founded
- 1837
- Headquarters
- Cincinnati, Ohio, United States
- Current CEO
- Shailesh Jejurikar
- Employees
- 109,000
Twilio
- Founded
- 2008
- Headquarters
- San Francisco, California, United States
- Current CEO
- Khozema Shipchandler
- Employees
- 5,492
Founders
Procter & Gamble
William Procter
William Procter was an English-born candlemaker who settled in Cincinnati, Ohio, and built a candle-making business there. In 1837, on the advice of his father-in-law, he went into partnership with his brother-in-law James Gamble to form Procter & Gamble.
James Gamble
James Gamble was an Irish-born soap maker in Cincinnati who joined William Procter in 1837 to form Procter & Gamble. He concentrated on soap formulation and efficient production, and the company later launched Ivory Soap, known for floating in water.
Twilio
Jeff Lawson
Jeff Lawson co-founded Twilio in 2008 and was CEO until January 2024, leading it through its 2016 IPO and the SendGrid and Segment acquisitions. He wrote Ask Your Developer (2021) about developer-led software.
John Wolthuis
John Wolthuis co-founded Twilio in 2008. He architected the initial telephony backend that allowed developers to send text messages and make phone calls using a simple web API.
Evan Cooke
Evan Cooke co-founded Twilio and served as its first CTO. He was instrumental in designing the company's highly reliable cloud architecture, ensuring the API could scale to handle massive, instantaneous spikes in SMS traffic (such as during Uber surges or Airb…
CEOs and their tenures
Procter & Gamble
- Jon Moeller2021–2026
Chief Executive Officer; later Executive Chairman
As CFO and later CEO, he successfully stabilized P&G's declining revenue by enforcing strict pricing power during severe global inflation.
Source - Andre Schulten2021–present
Chief Financial Officer
As CFO, he maintained the company's industry-leading gross margins and managed the complex financial exit from the Russian market in 2022.
Source - Shailesh Jejurikar2026–present
President and CEO
Mumbai-born P&G veteran of more than 37 years who previously led Fabric & Home Care and served as Chief Operating Officer.
Source
Twilio
- Jeff Lawson2008–2024
Co-founder and CEO
As the long-time CEO, he aggressively scaled the company into a $60 billion behemoth before intense pressure from activist investors forced him to resign in 2024 following growth stagnation.
Source - Aidan Viggiano2023–present
Chief Financial Officer
As CFO, she strictly enforces the new profitability mandates, cutting massive amounts of real estate and software expenses across the enterprise.
Source - Khozema Shipchandler2024–present
Chief Executive Officer
Taking over as CEO in 2024, he shifted the company's focus away from unprofitable hyper-growth toward heavily optimizing the highly lucrative core communications platform.
Source
Timeline: Procter & Gamble and Twilio side by side
1837Procter & Gamble
Company Founded in Cincinnati
William Procter and James Gamble sign a partnership agreement on October 31, 1837, establishing Procter & Gamble in Cincinnati, Ohio, with combined capital of approximately 7,192 dollars.
1862Procter & Gamble
Civil War Army Contracts Fuel Expansion
P&G wins contracts to supply the Union Army with soap and candles, generating significant revenue that enables manufacturing expansion and introduces millions of American soldiers to P&G products for the first time.
1882Procter & Gamble
Ivory Soap Launches Nationally
Harley Procter and James Norris Gamble introduce Ivory soap, promoted as 99 and 44/100 percent pure and notable for its floating characteristic.
1890Procter & Gamble
Company Incorporates and Expands Nationally
Procter & Gamble incorporates in Ohio with capital of 4.5 million dollars and begins building manufacturing capacity outside Cincinnati, establishing the operational infrastructure for national distribution that the Ivory soap advertising campaign had created…
1911Procter & Gamble
Crisco Shortening Introduced
P&G launches Crisco vegetable shortening, the first hydrogenated vegetable oil product marketed to American consumers as an alternative to lard and butter.
1931Procter & Gamble
Brand Management System Invented
P&G executive Neil McElroy writes a famous internal memo proposing that each brand have its own dedicated management team responsible for competing against all rivals including other P&G brands.
1946Procter & Gamble
Tide Detergent Launches
P&G introduces Tide synthetic detergent, which rapidly becomes the best-selling laundry product in the United States and establishes the template for all future P&G brand development: superior product performance, heavy consumer advertising, and sustained mark…
1961Procter & Gamble
Pampers Diapers Introduced
P&G introduces Pampers disposable diapers, transforming the infant care category and creating what will become one of the company's most globally significant brands.
2005Procter & Gamble
Gillette Acquired for 57 Billion Dollars
P&G completes the acquisition of Gillette Company for approximately 57 billion dollars in an all-stock transaction, adding Gillette razors, Braun appliances, Oral-B dental products, and Duracell batteries to the P&G portfolio.
2008Twilio
Company Founded
Jeff Lawson, Evan Cooke, and John Wolthuis founded Twilio and launched its first voice API for developers.
2010Twilio
SMS API Launched
Twilio added programmable SMS, which became its largest product line.
2014Procter & Gamble
Portfolio Transformation Announced
CEO A.G. Lafley announces P&G's plan to divest more than 100 brands and focus the company on approximately 80 core brands in ten product categories.
2015Twilio
Authy Acquired
Twilio acquired the two-factor authentication company Authy in 2015.
2016Twilio
NYSE IPO
Twilio listed on the NYSE under the ticker TWLO in June 2016, pricing shares at $15.
2019Procter & Gamble
Portfolio Simplification Completed
P&G completes the brand portfolio simplification, having divested more than 100 brands and consolidated around approximately 65 core brands.
2019Twilio
SendGrid Acquisition
Twilio completed its all-stock acquisition of email platform SendGrid, announced at about $2 billion.
2020Twilio
Segment Acquisition
Twilio acquired customer data platform Segment for about $3.2 billion, its largest deal.
2021Twilio
Revenue Passes $2.8 Billion
Twilio reported FY2021 revenue of $2.842 billion, up 61% year over year, with a net loss of $949.9 million.
2023Twilio
Restructuring
Twilio cut about 17% of its workforce in February 2023 and made further reductions later in the year as it shifted toward profitability.
2024Procter & Gamble
Fiscal Year 2024 Net Sales Reach Approximately 84 Billion Dollars
P&G reports fiscal year 2024 net sales of $84.0 billion and net earnings attributable to P&G of about $14.9 billion, and raises its quarterly dividend 7% to $1.0065 per share, its 68th consecutive annual increase.
2024Twilio
CEO Transition
Co-founder Jeff Lawson stepped down as CEO in January 2024 and Khozema Shipchandler succeeded him.
2025Twilio
First Full-Year GAAP Profit and Stytch Deal
Twilio reported FY2025 revenue of $5.067 billion and net income of $33.8 million, and completed its acquisition of identity platform Stytch on November 14, 2025.
2026Twilio
Growth Re-accelerates
Twilio reported Q2 2026 revenue of $1.50 billion, up 22%, and raised its 2026 revenue growth outlook to 18%-18.5%.
Acquisitions
Procter & Gamble
- Gillette2005$57B
- Gillette2005Undisclosed
- Richardson-Vicks1985$1.2B
Questions about Procter & Gamble vs Twilio
Who is the CEO of The Procter & Gamble Company and Twilio Inc.?
The Procter & Gamble Company is led by Shailesh Jejurikar and Twilio Inc. is led by Khozema Shipchandler. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was The Procter & Gamble Company founded vs Twilio Inc.?
The Procter & Gamble Company was founded in 1837 — 171 years before Twilio Inc., which was founded in 2008. The Procter & Gamble Company's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Twilio Inc..
How many employees does The Procter & Gamble Company have compared to Twilio Inc.?
The Procter & Gamble Company employs approximately 109,000 people, while Twilio Inc. employs approximately 5,492. The Procter & Gamble Company has the larger workforce at 109,000 employees, compared to Twilio Inc.'s 5,492. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are The Procter & Gamble Company and Twilio Inc. headquartered?
Both The Procter & Gamble Company and Twilio Inc. are headquartered in United States, meaning they operate under the same primary regulatory and tax environment.
Who founded The Procter & Gamble Company and Twilio Inc.?
The Procter & Gamble Company was founded by William Procter, James Gamble. Twilio Inc. was founded by Jeff Lawson, John Wolthuis, Evan Cooke.
Which company has a longer operating history — The Procter & Gamble Company or Twilio Inc.?
The Procter & Gamble Company has been operating for approximately 189 years, making it the more established of the two companies. Twilio Inc. has been in operation for around 18 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Procter & Gamble vs Twilio overview