Gillette
2005
$57.0B
Why
Added a leading grooming franchise and brands such as Gillette, Venus, Braun, and Oral-B.
Impact
Made P&G broader in grooming and oral care.
Outcome
Gillette remains central to P&G's grooming segment. This ensures long-term operational success and structural market dominance across the broader retail landscape. This ensures survival. This ensures long-term operational success and structural market dominance across the broader retail landscape. This ensures survival.