The Procter & Gamble Company
Explore The Procter & Gamble
Core profile pages, annual revenue records, and related research hubs for this company.
The Procter & Gamble Company
Explore The Procter & Gamble
Core profile pages, annual revenue records, and related research hubs for this company.
Business Model Analysis
Annual Revenue: $84.28B
P&G makes money by selling branded daily-use consumer products across fabric care, home care, baby care, feminine care, family care, beauty, grooming, and health care. The model depends on product superiority, marketing, retail execution, premiumization, productivity, and repeat purchase.
P&G strategy centers on product superiority, brand investment, productivity, digital commerce, supply-chain efficiency, portfolio focus, and selective reinvention of the company for the next consumer goods cycle.
P&G has about 109,000 employees based on the latest filing or company disclosure used in this profile.
P&G makes money from fabric and home care, baby, feminine and family care, beauty, health care and grooming.
P&G competes with Unilever, Colgate-Palmolive, Kimberly-Clark, Church & Dwight, Reckitt, Kenvue, Nestle, and private-label retailers.
The biggest risk is that consumers trade down to private label or newer challengers faster than P&G can defend volume with innovation and pricing discipline.