Procter & Gamble vs Target: Founders, CEOs and History
Procter & Gamble was founded in 1837 by William Procter, James Gamble and is led by Shailesh Jejurikar. Target was founded in 1902 by George Dayton and is led by Michael Fiddelke.
Company facts
Procter & Gamble
- Founded
- 1837
- Headquarters
- Cincinnati, Ohio, United States
- Current CEO
- Shailesh Jejurikar
- Employees
- 109,000
Target
- Founded
- 1902
- Headquarters
- Minneapolis, Minnesota
- Current CEO
- Michael Fiddelke
- Employees
- 415,000
Founders
Procter & Gamble
William Procter
William Procter was an English-born candlemaker who settled in Cincinnati, Ohio, and built a candle-making business there. In 1837, on the advice of his father-in-law, he went into partnership with his brother-in-law James Gamble to form Procter & Gamble.
James Gamble
James Gamble was an Irish-born soap maker in Cincinnati who joined William Procter in 1837 to form Procter & Gamble. He concentrated on soap formulation and efficient production, and the company later launched Ivory Soap, known for floating in water.
Target
George Dayton
George Draper Dayton became a partner in Goodfellow's Dry Goods Company, one of the largest department stores in Minneapolis, in 1902, and became sole owner and president within a year, renaming it the Dayton Dry Goods Company.
CEOs and their tenures
Procter & Gamble
- Jon Moeller2021–2026
Chief Executive Officer; later Executive Chairman
As CFO and later CEO, he successfully stabilized P&G's declining revenue by enforcing strict pricing power during severe global inflation.
Source - Andre Schulten2021–present
Chief Financial Officer
As CFO, he maintained the company's industry-leading gross margins and managed the complex financial exit from the Russian market in 2022.
Source - Shailesh Jejurikar2026–present
President and CEO
Mumbai-born P&G veteran of more than 37 years who previously led Fabric & Home Care and served as Chief Operating Officer.
Source
Target
- Robert J. Ulrich1994–2008
Chairman and CEO
Under Ulrich Target grew into the second-largest US discount retailer, built its design-partnership model with designers such as Michael Graves, and added the Super Target format. He retired as chief executive in 2008 and was succeeded by Gregg Steinhafel.
Source - Gregg Steinhafel2008–2014
Chairman, President and CEO
Steinhafel resigned in May 2014 after the data breach and the poor results of Target Canada, which the company closed in 2015 after losses. Brian Cornell succeeded him later in 2014.
Source - Brian Cornell2014–2026
Former Chairman and CEO
Cornell's tenure ended amid a stock and sales slump, with revenue declining for three consecutive fiscal years (from $107.412 billion in FY2023 to $104.780 billion in FY2025) even as the omnichannel infrastructure he built began paying off in the following qua…
Source - Michael Fiddelke2026–present
Chief Executive Officer
Fiddelke inherited a company coming off three straight years of revenue decline. His first two quarters as CEO delivered growth: Q1 FY2026 net sales rose 6.7% and Q2 FY2026 net sales rose 5.3% to $26.5 billion, with comparable traffic up 3.6%.
Source
Timeline: Procter & Gamble and Target side by side
1837Procter & Gamble
Company Founded in Cincinnati
William Procter and James Gamble sign a partnership agreement on October 31, 1837, establishing Procter & Gamble in Cincinnati, Ohio, with combined capital of approximately 7,192 dollars.
1862Procter & Gamble
Civil War Army Contracts Fuel Expansion
P&G wins contracts to supply the Union Army with soap and candles, generating significant revenue that enables manufacturing expansion and introduces millions of American soldiers to P&G products for the first time.
1882Procter & Gamble
Ivory Soap Launches Nationally
Harley Procter and James Norris Gamble introduce Ivory soap, promoted as 99 and 44/100 percent pure and notable for its floating characteristic.
1890Procter & Gamble
Company Incorporates and Expands Nationally
Procter & Gamble incorporates in Ohio with capital of 4.5 million dollars and begins building manufacturing capacity outside Cincinnati, establishing the operational infrastructure for national distribution that the Ivory soap advertising campaign had created…
1902Target
Dayton Company is founded
George Dayton becomes a partner in Goodfellow's Dry Goods Company in Minneapolis in 1902, then sole owner in 1903, renaming it Dayton Dry Goods Company -- the business that eventually becomes Target Corporation.
1911Procter & Gamble
Crisco Shortening Introduced
P&G launches Crisco vegetable shortening, the first hydrogenated vegetable oil product marketed to American consumers as an alternative to lard and butter.
1931Procter & Gamble
Brand Management System Invented
P&G executive Neil McElroy writes a famous internal memo proposing that each brand have its own dedicated management team responsible for competing against all rivals including other P&G brands.
1946Procter & Gamble
Tide Detergent Launches
P&G introduces Tide synthetic detergent, which rapidly becomes the best-selling laundry product in the United States and establishes the template for all future P&G brand development: superior product performance, heavy consumer advertising, and sustained mark…
1961Procter & Gamble
Pampers Diapers Introduced
P&G introduces Pampers disposable diapers, transforming the infant care category and creating what will become one of the company's most globally significant brands.
1962Target
First Target store opens
The first Target discount store opens in Roseville, Minnesota.
2000Target
Company becomes Target Corporation
Dayton Hudson changes its name to Target Corporation as the discount chain becomes the center of the company.
2005Procter & Gamble
Gillette Acquired for 57 Billion Dollars
P&G completes the acquisition of Gillette Company for approximately 57 billion dollars in an all-stock transaction, adding Gillette razors, Braun appliances, Oral-B dental products, and Duracell batteries to the P&G portfolio.
2013Target
Target Data Breach
Target discloses a data breach affecting more than 40 million customer payment cards during the holiday shopping season, becoming one of the most-cited cybersecurity failures in US retail history.
2014Procter & Gamble
Portfolio Transformation Announced
CEO A.G. Lafley announces P&G's plan to divest more than 100 brands and focus the company on approximately 80 core brands in ten product categories.
2014Target
Dermstore Acquired
Target acquires online beauty retailer Dermstore to expand its e-commerce beauty business; it sells the unit to THG for $350 million in 2021.
2015Target
Target Exits Canada
Target announced in January 2015 that it would close all of its Canadian stores, ending an expansion that began in 2013.
2017Target
Target acquires Shipt and Grand Junction
Target acquires same-day delivery platform Shipt for about $550 million and transportation-technology startup Grand Junction, accelerating omnichannel fulfillment.
2019Procter & Gamble
Portfolio Simplification Completed
P&G completes the brand portfolio simplification, having divested more than 100 brands and consolidated around approximately 65 core brands.
2020Target
Stores become fulfillment hubs
Target's store-based fulfillment model becomes central to digital growth during the pandemic period.
2024Procter & Gamble
Fiscal Year 2024 Net Sales Reach Approximately 84 Billion Dollars
P&G reports fiscal year 2024 net sales of $84.0 billion and net earnings attributable to P&G of about $14.9 billion, and raises its quarterly dividend 7% to $1.0065 per share, its 68th consecutive annual increase.
2025Target
Michael Fiddelke named next CEO
Target announces that Michael Fiddelke will succeed Brian Cornell as CEO effective February 1, 2026, after 22 years rising through the company including as CFO and COO.
2026Target
FY2025 revenue is reported
Target reports FY2025 revenue of $104.780B and net income of $3.705B, the third consecutive year of revenue decline.
2026Target
Q1 FY2026 sales rebound
Target reports Q1 FY2026 net sales growth of 6.7% and comparable sales growth of 5.6% under new CEO Michael Fiddelke.
2026Target
Q2 FY2026 growth and raised outlook
Target reports Q2 FY2026 net sales of $26.5B (+5.3%), comparable sales growth of 3.8% and raises full-year guidance to about 5% sales growth.
Acquisitions
Procter & Gamble
- Gillette2005$57B
- Gillette2005Undisclosed
- Richardson-Vicks1985$1.2B
Questions about Procter & Gamble vs Target
Who is the CEO of The Procter & Gamble Company and Target Corporation?
The Procter & Gamble Company is led by Shailesh Jejurikar and Target Corporation is led by Michael Fiddelke. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was The Procter & Gamble Company founded vs Target Corporation?
The Procter & Gamble Company was founded in 1837 — 65 years before Target Corporation, which was founded in 1902. The Procter & Gamble Company's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Target Corporation.
How many employees does The Procter & Gamble Company have compared to Target Corporation?
The Procter & Gamble Company employs approximately 109,000 people, while Target Corporation employs approximately 415,000. Target Corporation has the larger workforce at 415,000 employees, compared to The Procter & Gamble Company's 109,000. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are The Procter & Gamble Company and Target Corporation headquartered?
Both The Procter & Gamble Company and Target Corporation are headquartered in United States, meaning they operate under the same primary regulatory and tax environment.
Who founded The Procter & Gamble Company and Target Corporation?
The Procter & Gamble Company was founded by William Procter, James Gamble. Target Corporation was founded by George Dayton.
Which company has a longer operating history — The Procter & Gamble Company or Target Corporation?
The Procter & Gamble Company has been operating for approximately 189 years, making it the more established of the two companies. Target Corporation has been in operation for around 124 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Procter & Gamble vs Target overview