Klarna vs PepsiCo: Founders, CEOs and History
Klarna was founded in 2005 by Sebastian Siemiatkowski, Niklas Adalberth, Victor Jacobsson and is led by Sebastian Siemiatkowski. PepsiCo was founded in 1965 by Caleb Bradham, Donald M. Kendall, Herman W. Lay and is led by Ramon Laguarta.
Company facts
Founders
Klarna
Sebastian Siemiatkowski
Sebastian Siemiatkowski, born in 1981 in Sweden to Polish immigrant parents, co-founded Klarna (originally Kreditor) with Niklas Adalberth and Victor Jacobsson in 2005.
Niklas Adalberth
Niklas Adalberth co-founded Klarna in 2005 with Sebastian Siemiatkowski and Victor Jacobsson and helped run the business during its expansion as Deputy CEO.
Victor Jacobsson
Victor Jacobsson co-founded Klarna in 2005 with Sebastian Siemiatkowski and Niklas Adalberth.
PepsiCo
Caleb Bradham
Caleb Bradham created "Brad's Drink" at his New Bern pharmacy in 1898, renamed it Pepsi-Cola and incorporated the Pepsi-Cola Company in 1902.
Donald M. Kendall
Donald M. Kendall led Pepsi-Cola and engineered its 1965 merger with Frito-Lay to form PepsiCo, which he ran as CEO until 1986.
Herman W. Lay
Herman W. Lay (1909-1982) started his career as a snack food salesman. In 1932, he opened a snack food operation in Nashville, Tennessee, eventually purchasing the manufacturer and renaming it H.W. Lay & Company.
CEOs and their tenures
Klarna
- Sebastian Siemiatkowski2005–present
Co-founder and Chief Executive Officer
Has led Klarna since its founding, growing it from a Stockholm invoice startup into a $3.5 billion-revenue public company.
Source - Niklas Adalberth2005–2015
Co-founder, former Deputy CEO
As Co-Founder, he served as Deputy CEO, scaling the company across Europe before resigning in 2015 to found the Norrsken Foundation, a tech-focused philanthropic fund.
Source - Niclas Neglén2021–present
Chief Financial Officer
As CFO, he engineered the severe cost-cutting measures required to drive the company back toward profitability ahead of its highly anticipated US IPO.
Source
PepsiCo
- D. Wayne Calloway1986–1996
Chief Executive Officer
He more than doubled PepsiCo's revenues during his tenure and heavily invested in the restaurant division before it was later spun off.
Source - Roger Enrico1996–2001
Chief Executive Officer
He dramatically simplified the company's structure, allowing it to focus resources on its core grocery and convenience store distribution networks.
Source - Steven Reinemund2001–2006
Chief Executive Officer
He oversaw significant international expansion and revenue growth, setting a strong operational foundation before handing leadership to Nooyi.
Source - Indra Nooyi2006–2018
Chief Executive Officer
Under her 12-year tenure as CEO, PepsiCo's revenue grew by more than 80%, and she fundamentally reshaped the company's identity from a junk-food purveyor to a diversified global food and beverage giant.
Source - Ramon Laguarta2018–present
Chairman of the Board & Chief Executive Officer
He sustained strong organic revenue growth and protected operating margins through historically challenging supply chain conditions, while committing the company to major sustainability and packaging reduction goals.
Source
Timeline: Klarna and PepsiCo side by side
1898PepsiCo
Pepsi-Cola Invented in North Carolina
Caleb Bradham formulated the original digestive cola syrup in his drugstore.
1965PepsiCo
Historic Merger of Pepsi-Cola & Frito-Lay
Donald Kendall and Herman Lay created PepsiCo, uniting snacks and soft drinks.
1975PepsiCo
Launch of the Pepsi Challenge
National blind taste tests shook Coca-Cola's market dominance and redefined advertising.
1997PepsiCo
Restaurant Business Spun Off
PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) as Tricon Global Restaurants, now Yum! Brands, in 1997.
1998PepsiCo
Acquisition of Tropicana ($3.3B)
Acquired chilled orange juice leader Tropicana to dominate morning beverages.
2001PepsiCo
Acquisition of Quaker Oats & Gatorade ($13.4B)
Acquired Quaker Oats, adding sports hydration pioneer Gatorade to the portfolio.
2005Klarna
Founded as Kreditor
Sebastian Siemiatkowski, Niklas Adalberth and Victor Jacobsson launch an invoice-after-delivery service for Swedish online shops.
2006PepsiCo
Indra Nooyi becomes CEO
Indra Nooyi became CEO of PepsiCo in 2006. Chief executive of PepsiCo from 2006 to 2018.
2009Klarna
Renamed Klarna
Kreditor is rebranded as Klarna and expands across the Nordics and into Germany and the Netherlands.
2011PepsiCo
Wimm-Bill-Dann Acquired
PepsiCo completed its acquisition of the Russian dairy and juice company Wimm-Bill-Dann in 2011.
2014Klarna
Acquires SOFORT
Klarna completes its purchase of German bank-transfer payment provider SOFORT, giving it scale in the DACH region.
2017Klarna
Swedish banking licence
Klarna receives a full banking licence from the Swedish Financial Supervisory Authority, operating as Klarna Bank AB.
2018PepsiCo
Acquisition of SodaStream ($3.2B) & Ramon Laguarta Appointed CEO
Acquired SodaStream to pioneer eco-friendly dispensing; Ramon Laguarta took over as CEO.
2021Klarna
$45.6 billion valuation
A SoftBank-led funding round values Klarna at $45.6 billion during the pandemic e-commerce boom.
2022Klarna
Valuation reset and layoffs
Klarna cuts about 10% of staff in May and raises money in July at a $6.7 billion valuation.
2022PepsiCo
Strategic Distribution Alliance with Celsius ($550M)
Secured master global distribution for fast-growing energy brand Celsius.
2024Klarna
Return to net profit
Klarna reports a $21 million net profit for 2024 on $2.81 billion of revenue.
2025Klarna
NYSE IPO
Klarna lists on the New York Stock Exchange as KLAR in September 2025, pricing at $40 per share.
2025PepsiCo
poppi Acquisition and Elliott-Backed Plan
Closed the $1.95 billion poppi deal and announced a North America cost and pricing reset in December.
2026Klarna
FY2025 results
Klarna reports $3.51 billion of FY2025 revenue, $127.9 billion of GMV, $65 million of adjusted operating profit and a $273 million net loss.
2026Klarna
Q2 profit and guidance cut
Klarna posts a $9 million Q2 2026 net profit on $1.042 billion of revenue but lowers 2026 GMV guidance to $149-151 billion.
2026PepsiCo
Price Cuts on Core Snacks
Lowered prices on major Frito-Lay brands by up to 15% to recover US volumes.
Acquisitions
Klarna
- PriceRunner2022Undisclosed
- APPRL2021Undisclosed
- HERO2021Undisclosed
- Stocard2021Undisclosed
- Moneymour2020Undisclosed
- BillPay2017Undisclosed
PepsiCo
- poppi2025$1.9B
- SodaStream International2018$3.2B
- The Quaker Oats Company (including Gatorade)2001$13.4B
- Tropicana Products1998$3.3B
Questions about Klarna vs PepsiCo
Who is the CEO of Klarna Group plc and PepsiCo, Inc.?
Klarna Group plc is led by Sebastian Siemiatkowski and PepsiCo, Inc. is led by Ramon Laguarta. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Klarna Group plc founded vs PepsiCo, Inc.?
PepsiCo, Inc. was founded in 1965 — 40 years before Klarna Group plc, which was founded in 2005. PepsiCo, Inc.'s longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Klarna Group plc.
How many employees does Klarna Group plc have compared to PepsiCo, Inc.?
Klarna Group plc employs approximately 2,831 people, while PepsiCo, Inc. employs approximately 306,000. PepsiCo, Inc. has the larger workforce at 306,000 employees, compared to Klarna Group plc's 2,831. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Klarna Group plc and PepsiCo, Inc. headquartered?
Klarna Group plc is headquartered in United Kingdom and PepsiCo, Inc. is headquartered in United States. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Klarna Group plc and PepsiCo, Inc.?
Klarna Group plc was founded by Sebastian Siemiatkowski, Niklas Adalberth, Victor Jacobsson. PepsiCo, Inc. was founded by Caleb Bradham, Donald M. Kendall, Herman W. Lay.
Which company has a longer operating history — Klarna Group plc or PepsiCo, Inc.?
PepsiCo, Inc. has been operating for approximately 61 years, making it the more established of the two companies. Klarna Group plc has been in operation for around 21 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Klarna vs PepsiCo overview