Skip to main content

Founders

Who Founded Klarna?

Sebastian Siemiatkowski, Niklas Adalberth, Victor Jacobsson · Founded 2005 · HQ today: London, United Kingdom

Who founded Klarna?

Klarna was founded by Sebastian Siemiatkowski, Niklas Adalberth, Victor Jacobsson in 2005. It is now led by Sebastian Siemiatkowski.

Founders
Sebastian Siemiatkowski, Niklas Adalberth, Victor Jacobsson
Founded
2005
Headquarters
London, United Kingdom
Number of founders
3
Current CEO
Sebastian Siemiatkowski (since 2005)
Where was Klarna founded?
Klarna was founded in Stockholm, Sweden in 2005.
When was Klarna founded?
Klarna was founded in 2005.
Who started Klarna?
Klarna was founded by Sebastian Siemiatkowski, Niklas Adalberth and Victor Jacobsson.
How old is Klarna?
Klarna is 21 years old as of 2026.

Founding Story

Sebastian Siemiatkowski, Niklas Adalberth and Victor Jacobsson started the company in Stockholm in 2005 as Kreditor, while students at the Stockholm School of Economics. The idea was invoice-after-delivery: shoppers received goods first and paid later, while the company paid the merchant and took the risk. The pitch reportedly did poorly at the school's business competition, but angel investor Jane Walerud backed them and the business was renamed Klarna in 2009.

Background

Siemiatkowski co-founded Klarna in 2005 while studying at the Stockholm School of Economics and has been CEO since.

Role at Klarna Group plc

Sebastian Siemiatkowski, born in 1981 in Sweden to Polish immigrant parents, co-founded Klarna (originally Kreditor) with Niklas Adalberth and Victor Jacobsson in 2005. The pitch, receive goods first and pay later while Klarna takes the risk, reportedly did poorly at the school's business competition, but the founders went ahead with backing from angel investor Jane Walerud. As CEO he expanded Klarna across Europe and into the US, led it through the 2022 valuation reset, became one of the best-known corporate advocates of AI, and took the company public on the NYSE in September 2025.

Niklas Adalberth

Co-founder 2005

Background

Adalberth co-founded Klarna in 2005 and served as Deputy CEO before stepping back in 2015.

Role at Klarna Group plc

Niklas Adalberth co-founded Klarna in 2005 with Sebastian Siemiatkowski and Victor Jacobsson and helped run the business during its expansion as Deputy CEO. After leaving his operating role he founded the Norrsken Foundation in Stockholm, which backs impact-driven entrepreneurs.

Niklas Adalberth was born in 1981 in Gottsunda parish. Education: Stockholm School of Economics.

Gustav Erik Niklas Adalberth was born in 1981. In 2016 he founded the Norrsken Foundation, a social impact organisation.

Victor Jacobsson

Co-founder 2005

Background

Jacobsson co-founded Klarna in 2005 and remained a significant shareholder after leaving day-to-day operations.

Role at Klarna Group plc

Victor Jacobsson co-founded Klarna in 2005 with Sebastian Siemiatkowski and Niklas Adalberth. He later stepped back from day-to-day management but stayed a major shareholder, and in 2023 publicly clashed with the board and Sequoia's Michael Moritz over governance. (Exact birth year remains publicly undisclosed).

Klarna Group plc: CEO & Leadership History

Full timeline →

Niclas Neglén

Chief Financial Officer

2021 – Present

As CFO, he engineered the severe cost-cutting measures required to drive the company back toward profitability ahead of its highly anticipated US IPO.

Sebastian Siemiatkowski

Co-founder and Chief Executive Officer

2005 – Present

Has led Klarna since its founding, growing it from a Stockholm invoice startup into a $3.5 billion-revenue public company.

Niklas Adalberth

Co-founder, former Deputy CEO

2005 – 2015

As Co-Founder, he served as Deputy CEO, scaling the company across Europe before resigning in 2015 to found the Norrsken Foundation, a tech-focused philanthropic fund.

Compare Klarna Group plc Leadership With Competitors

Keep researching Klarna

Who Founded Klarna? FAQ

Who founded Klarna and when was the company started?

Klarna was founded in Stockholm, Sweden, in 2005 by three students from the Stockholm School of Economics: Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson, initially operating under the name Kreditor Europe AB.

What happened when the founders pitched Klarna at the 2005 SSE Business Award?

In 2005, the founders pitched their 'invoice-after-delivery' e-commerce concept at the Stockholm School of Economics annual entrepreneurship competition. The judges rejected the idea and gave them last place, but the founders launched the business anyway.

Who was the early angel investor that backed Klarna's founders in 2005?

Jane Walerud, a prominent Swedish angel investor and tech entrepreneur, believed in the young founders, investing €60,000 in seed capital and connecting them with a team of specialized software programmers to build Klarna's first platform in exchange for 10% equity.

What was the founders' original core insight about online shopping friction?

The founders realized that in early e-commerce, Swedish consumers feared entering credit card details on unfamiliar merchant websites. Klarna eliminated this trust barrier by allowing buyers to order with just an email and address, paying via invoice only after receiving the goods.

What did co-founder Niklas Adalberth do after leaving Klarna?

After serving as Deputy CEO for a decade, Niklas Adalberth stepped down in 2015 and used his Klarna equity to establish the Norrsken Foundation, a non-profit ecosystem and venture fund supporting tech entrepreneurs solving global societal challenges.

What role did Victor Jacobsson play?

Victor Jacobsson was one of the three co-founders in 2005. He later stepped back from operations but remained a major shareholder.

How did the founders scale the business across the Nordic region?

After dominating Sweden, the founders systematically expanded into Norway, Finland, and Denmark between 2008 and 2009, proving that their invoice-guarantee model could achieve rapid market share across international borders.

What core founding principles still guide Klarna today?

The founders established the principles of 'radical simplicity' (making payments effortless), 'zero consumer risk' (protecting shoppers from merchant fraud), and 'continuous iteration' (rapid software experimentation).

Who founded Klarna?

It was founded by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. They met while working highly intense jobs at a telemarketing firm. This brutal sales experience gave them the absolute grit required to cold-call thousands of Swedish merchants in the early 2000s, begging them to install their unproven invoice software into their e-commerce websites.

Related Founder Profiles

Compare founding stories, origins, and entrepreneurial journeys

Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.