PriceRunner
2022
Why
Price comparison service, closed in 2022 after being announced in 2021.
Klarna Group plc
Financial Technology / Digital Banking / Buy NowFounded 2005- HQ today: London, United Kingdom
Reviewed by Swet Parvadiya
Company data updated: October 2026
Acquisitions
Klarna Acquisitions
7
Major Deals Covered
What are Klarna's biggest acquisitions?
This page covers 7 major deals from 2014 to 2022, each with its price where disclosed and the reason behind it.
- Major deals covered
- 7
- First deal
- 2014
- Most recent
- 2022
| Company | Year | Price | Purpose |
|---|---|---|---|
| SOFORT | 2014 | Undisclosed | Bank-transfer payments in Germany and the DACH region. |
| BillPay | 2017 | Undisclosed | German invoice and installment payments provider acquired from Wonga. |
| Moneymour | 2020 | Undisclosed | Italian payments startup to support expansion in Italy. |
| APPRL | 2021 | Undisclosed | Influencer and affiliate marketing platform. |
| HERO | 2021 | Undisclosed | Live video and chat shopping software for retailers. |
| Stocard | 2021 | Undisclosed | Mobile loyalty-card wallet, adding in-store features to the Klarna app. |
| PriceRunner | 2022 | Undisclosed | Price comparison service, closed in 2022 after being announced in 2021. |
- What companies has Klarna bought?
- Major acquisitions by Klarna documented here include PriceRunner (2022), APPRL (2021), HERO (2021), Stocard (2021) and Moneymour (2020).
- What is Klarna's most recent acquisition?
- The most recent Klarna acquisition documented here is PriceRunner, in 2022.
APPRL
2021
Why
Influencer and affiliate marketing platform.
HERO
2021
Why
Live video and chat shopping software for retailers.
Stocard
2021
Why
Mobile loyalty-card wallet, adding in-store features to the Klarna app.
Moneymour
2020
Why
Italian payments startup to support expansion in Italy.
BillPay
2017
Why
German invoice and installment payments provider acquired from Wonga.
SOFORT
2014
Why
Bank-transfer payments in Germany and the DACH region.
Klarna Group plc's Growth & Acquisition Strategy
Klarna calls itself an 'everyday finance network'. The strategy has three parts: distribution through large acquirers and platforms (J.P. Morgan Payments went live in August 2026), higher-frequency products such as the Klarna Card and paid Memberships (2 million subscribers in Q2 2026, eight times a year earlier), and higher-yield lending such as Fair Financing, which 256,000 merchants offered by Q2 2026. Revenue per active consumer rose 24% year over year in Q2 2026.
How Klarna Group plc Makes Money
Klarna earns money on both sides of a purchase. Merchants pay Klarna a fee on each transaction because offering installments tends to lift conversion and basket size; Klarna pays the merchant upfront and carries the repayment risk (its published US standard rate for Pay in 4 has been 3.29% plus $0.30). Consumers pay interest on longer-term Fair Financing loans, late fees in some markets, and subscription fees for Klarna Memberships. The Klarna Card adds interchange income on everyday spend, and the Klarna app sells advertising and affiliate placements to merchants. Funding comes mostly from consumer deposits at Klarna Bank AB, which management said made up about 90% of funding in Q2 2026. Management tracks transaction margin dollars (revenue minus processing, credit-loss and funding costs), which reached $446 million, or 42.8% of revenue, in Q2 2026.
Klarna Acquisitions FAQ
When did Klarna acquire SOFORT?
Klarna agreed to buy German bank-transfer provider SOFORT in 2013 and completed the deal in 2014, expanding its reach in Germany and Austria.
What companies has Klarna acquired?
Acquisitions include SOFORT (2014), BillPay (2017), Moneymour (2020), APPRL, HERO and Stocard (2021), and PriceRunner (completed 2022).
Why did Klarna buy PriceRunner and Stocard?
PriceRunner added price comparison and Stocard added a loyalty-card wallet, both helping turn the Klarna app into a shopping destination.
What is Klarna's M&A strategy?
Klarna has mostly bought smaller technology companies that add shopping, marketing or local payment features rather than making large transformational deals.
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