Honda vs Target: Founders, CEOs and History
Honda was founded in 1948 by Soichiro Honda, Takeo Fujisawa and is led by Toshihiro Mibe. Target was founded in 1902 by George Dayton and is led by Michael Fiddelke.
Company facts
Founders
Honda
Soichiro Honda
Soichiro Honda founded the company in 1946. Originally a mechanic who manufactured piston rings for Toyota, he realized that post-war Japan desperately needed cheap, reliable transportation.
Takeo Fujisawa
Takeo Fujisawa co-founded Honda in 1949, serving as the absolute perfect business counterpart to Soichiro Honda's engineering obsession.
Target
George Dayton
George Draper Dayton became a partner in Goodfellow's Dry Goods Company, one of the largest department stores in Minneapolis, in 1902, and became sole owner and president within a year, renaming it the Dayton Dry Goods Company.
CEOs and their tenures
Honda
- Takanobu Ito2009–2015
President and CEO
He introduced a plan to reorganise Honda global operations and handed the presidency to Takahiro Hachigo in 2015.
Source - Takahiro Hachigo2015–2021
Former President and CEO
Hachigo trimmed excess capacity and refocused Honda on hybrids, motorcycles and its core models, which improved profitability before the EV investment cycle began.
Source - Toshihiro Mibe2021–present
Director, President and Representative Executive Officer (CEO)
Mibe's tenure has been defined by the push into electrification and its costly reset. The EV charges produced Honda's first annual loss since listing, but the shift toward hybrids and motorcycles was followed by a record first-quarter profit in FY2027.
Source
Target
- Robert J. Ulrich1994–2008
Chairman and CEO
Under Ulrich Target grew into the second-largest US discount retailer, built its design-partnership model with designers such as Michael Graves, and added the Super Target format. He retired as chief executive in 2008 and was succeeded by Gregg Steinhafel.
Source - Gregg Steinhafel2008–2014
Chairman, President and CEO
Steinhafel resigned in May 2014 after the data breach and the poor results of Target Canada, which the company closed in 2015 after losses. Brian Cornell succeeded him later in 2014.
Source - Brian Cornell2014–2026
Former Chairman and CEO
Cornell's tenure ended amid a stock and sales slump, with revenue declining for three consecutive fiscal years (from $107.412 billion in FY2023 to $104.780 billion in FY2025) even as the omnichannel infrastructure he built began paying off in the following qua…
Source - Michael Fiddelke2026–present
Chief Executive Officer
Fiddelke inherited a company coming off three straight years of revenue decline. His first two quarters as CEO delivered growth: Q1 FY2026 net sales rose 6.7% and Q2 FY2026 net sales rose 5.3% to $26.5 billion, with comparable traffic up 3.6%.
Source
Timeline: Honda and Target side by side
1902Target
Dayton Company is founded
George Dayton becomes a partner in Goodfellow's Dry Goods Company in Minneapolis in 1902, then sole owner in 1903, renaming it Dayton Dry Goods Company -- the business that eventually becomes Target Corporation.
1948Honda
Honda Motor Founded
Soichiro Honda establishes Honda Motor Co., Ltd. in Japan.
1959Honda
American Honda Opens
Honda enters the US market, initially building awareness through motorcycles.
1962Target
First Target store opens
The first Target discount store opens in Roseville, Minnesota.
1963Honda
Honda Enters Automobiles
Honda expands from motorcycles and engines into automobile production.
1972Honda
Civic Launch
The Civic becomes a defining global nameplate for Honda's fuel-efficient automobile strategy.
1986Honda
Acquired Montesa
Honda Motor Co. acquired Montesa. Honda took control of the Spanish motorcycle maker Montesa, creating Montesa Honda to build trial and off-road motorcycles in Europe.
1986Honda
Acura Brand Launched
Honda launched the Acura luxury brand in the United States in 1986.
2000Honda
ASIMO Unveiled
Honda unveiled the ASIMO humanoid robot in 2000.
2000Target
Company becomes Target Corporation
Dayton Hudson changes its name to Target Corporation as the discount chain becomes the center of the company.
2013Target
Target Data Breach
Target discloses a data breach affecting more than 40 million customer payment cards during the holiday shopping season, becoming one of the most-cited cybersecurity failures in US retail history.
2014Target
Dermstore Acquired
Target acquires online beauty retailer Dermstore to expand its e-commerce beauty business; it sells the unit to THG for $350 million in 2021.
2015Honda
Takahiro Hachigo becomes CEO
Takahiro Hachigo became CEO of Honda Motor Co. in 2015. Hachigo trimmed excess capacity and refocused Honda on hybrids, motorcycles and its core models, which improved profitability before the EV investment cycle began.
2015Target
Target Exits Canada
Target announced in January 2015 that it would close all of its Canadian stores, ending an expansion that began in 2013.
2017Target
Target acquires Shipt and Grand Junction
Target acquires same-day delivery platform Shipt for about $550 million and transportation-technology startup Grand Junction, accelerating omnichannel fulfillment.
2020Target
Stores become fulfillment hubs
Target's store-based fulfillment model becomes central to digital growth during the pandemic period.
2021Honda
Toshihiro Mibe Becomes CEO
Mibe becomes CEO as Honda increases focus on electrification, software, and new mobility.
2025Target
Michael Fiddelke named next CEO
Target announces that Michael Fiddelke will succeed Brian Cornell as CEO effective February 1, 2026, after 22 years rising through the company including as CFO and COO.
2026Honda
FY2026 Loss and EV Reset
Honda reports ~$146 billion (JPY 21.797 trillion) in sales revenue and a ~$2.84 billion (JPY 423.9 billion) loss attributable to owners after EV write-downs, then posts a record ~$3.56 billion (JPY 530.7 billion) Q1 FY2027 operating profit in August.
2026Target
FY2025 revenue is reported
Target reports FY2025 revenue of $104.780B and net income of $3.705B, the third consecutive year of revenue decline.
2026Target
Q1 FY2026 sales rebound
Target reports Q1 FY2026 net sales growth of 6.7% and comparable sales growth of 5.6% under new CEO Michael Fiddelke.
2026Target
Q2 FY2026 growth and raised outlook
Target reports Q2 FY2026 net sales of $26.5B (+5.3%), comparable sales growth of 3.8% and raises full-year guidance to about 5% sales growth.
Acquisitions
Questions about Honda vs Target
Who is the CEO of Honda Motor Co., Ltd. and Target Corporation?
Honda Motor Co., Ltd. is led by Toshihiro Mibe and Target Corporation is led by Michael Fiddelke. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Honda Motor Co., Ltd. founded vs Target Corporation?
Target Corporation was founded in 1902 — 46 years before Honda Motor Co., Ltd., which was founded in 1948. Target Corporation's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Honda Motor Co., Ltd..
How many employees does Honda Motor Co., Ltd. have compared to Target Corporation?
Honda Motor Co., Ltd. employs approximately 195,109 people, while Target Corporation employs approximately 415,000. Target Corporation has the larger workforce at 415,000 employees, compared to Honda Motor Co., Ltd.'s 195,109. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Honda Motor Co., Ltd. and Target Corporation headquartered?
Honda Motor Co., Ltd. is headquartered in Japan and Target Corporation is headquartered in United States. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Honda Motor Co., Ltd. and Target Corporation?
Honda Motor Co., Ltd. was founded by Soichiro Honda, Takeo Fujisawa. Target Corporation was founded by George Dayton.
Which company has a longer operating history — Honda Motor Co., Ltd. or Target Corporation?
Target Corporation has been operating for approximately 124 years, making it the more established of the two companies. Honda Motor Co., Ltd. has been in operation for around 78 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Honda vs Target overview