General Motors vs Honda: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: General Motors and Honda side by side

1. 1908General Motors

   General Motors Founded

   William C. Durant incorporates General Motors in Hudson, New Jersey, on September 16, 1908, with Buick Motor Company as its primary asset.

2. 1909General Motors

   Cadillac and Oldsmobile Acquired

   GM acquires Oldsmobile and the prestigious Cadillac Automobile Company, establishing the multi-brand architecture that will define GM's market segmentation strategy for decades.

3. 1923General Motors

   Alfred Sloan Becomes President

   Alfred P. Sloan takes the GM presidency and begins implementing the decentralized divisional management structure and market segmentation strategy that transforms GM into the world's most admired corporate organization.

4. 1931General Motors

   GM Surpasses Ford as World's Largest Automaker

   General Motors overtakes Ford Motor Company as the world's largest automobile manufacturer by sales volume, a position it would hold for the majority of the next seven decades.

5. 1948Honda

   Honda Motor Founded

   Soichiro Honda establishes Honda Motor Co., Ltd. in Japan.

6. 1959Honda

   American Honda Opens

   Honda enters the US market, initially building awareness through motorcycles.

7. 1963Honda

   Honda Enters Automobiles

   Honda expands from motorcycles and engines into automobile production.

8. 1972Honda

   Civic Launch

   The Civic becomes a defining global nameplate for Honda's fuel-efficient automobile strategy.

9. 1984General Motors

   Saturn Corporation Founded

   GM establishes Saturn as a separate subsidiary intended to compete with Japanese small cars through innovative labor relations, retail practices, and manufacturing processes.

10. 1986Honda

    Acquired Montesa

    Honda Motor Co. acquired Montesa. Honda took control of the Spanish motorcycle maker Montesa, creating Montesa Honda to build trial and off-road motorcycles in Europe.

11. 1986Honda

    Acura Brand Launched

    Honda launched the Acura luxury brand in the United States in 1986.

12. 1996General Motors

    OnStar Connected Vehicle Service Launched

    GM introduces OnStar, the world's first embedded cellular connected vehicle service, offering emergency assistance, stolen vehicle tracking, and remote diagnostics.

13. 2000Honda

    ASIMO Unveiled

    Honda unveiled the ASIMO humanoid robot in 2000.

14. 2009General Motors

    Chapter 11 Bankruptcy and Government Bailout

    General Motors files for Chapter 11 bankruptcy protection on June 1, 2009, with $49.5 billion in U.S. Government assistance as part of the Troubled Asset Relief Program.

15. 2010General Motors

    IPO Return to Public Markets

    General Motors returns to public markets through an initial public offering on November 18, 2010, raising approximately $23.1 billion - at the time one of the largest IPOs in U.S. History. The offering allows the U.S.

16. 2014General Motors

    Mary Barra Becomes CEO

    Mary Barra, a 33-year GM veteran with a background in engineering and manufacturing, becomes CEO on January 15, 2014, becoming the first female CEO of a major global automaker.

17. 2015Honda

    Takahiro Hachigo becomes CEO

    Takahiro Hachigo became CEO of Honda Motor Co. in 2015. Hachigo trimmed excess capacity and refocused Honda on hybrids, motorcycles and its core models, which improved profitability before the EV investment cycle began.

18. 2016General Motors

    Cruise Automation Acquired

    GM acquires Cruise Automation, a San Francisco-based autonomous vehicle startup, for approximately $1 billion - at the time one of the largest acquisitions in GM's modern history.

19. 2021General Motors

    Ultium Platform and EV Commitment Announced

    GM announces its commitment to invest more than $35 billion in electric and autonomous vehicles through 2025 and introduces the Ultium battery platform as the technological foundation for dozens of future EV models across all four U.S. Brands.

20. 2021Honda

    Toshihiro Mibe Becomes CEO

    Mibe becomes CEO as Honda increases focus on electrification, software, and new mobility.

21. 2024General Motors

    Cruise Robotaxi Program Ended

    Following the October 2023 Cruise pedestrian incident and a long operational pause, GM announced in December 2024 that it would stop funding Cruise's robotaxi business and fold the unit's technology work into GM.

22. 2025General Motors

    EV Capacity Cut and $7.6 Billion in EV Charges

    After the U.S. federal EV tax credit expired on September 30, 2025, GM cut EV production capacity and recorded about $7.6 billion of EV-related charges for the year.

23. 2026General Motors

    Guidance Raised as North America Margins Recover

    GM reported Q2 2026 revenue of $48.0 billion and EBIT-adjusted of $3.9 billion, with North America margins back in its 8-10% target range, and raised full-year 2026 EBIT-adjusted guidance to $14.0-16.0 billion.

24. 2026Honda

    FY2026 Loss and EV Reset

    Honda reports ~$146 billion (JPY 21.797 trillion) in sales revenue and a ~$2.84 billion (JPY 423.9 billion) loss attributable to owners after EV write-downs, then posts a record ~$3.56 billion (JPY 530.7 billion) Q1 FY2027 operating profit in August.

Acquisitions

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