AT&T vs Procter & Gamble: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: AT&T and Procter & Gamble side by side

1. 1837Procter & Gamble

   Company Founded in Cincinnati

   William Procter and James Gamble sign a partnership agreement on October 31, 1837, establishing Procter & Gamble in Cincinnati, Ohio, with combined capital of approximately 7,192 dollars.

2. 1862Procter & Gamble

   Civil War Army Contracts Fuel Expansion

   P&G wins contracts to supply the Union Army with soap and candles, generating significant revenue that enables manufacturing expansion and introduces millions of American soldiers to P&G products for the first time.

3. 1882Procter & Gamble

   Ivory Soap Launches Nationally

   Harley Procter and James Norris Gamble introduce Ivory soap, promoted as 99 and 44/100 percent pure and notable for its floating characteristic.

4. 1885AT&T

   AT&T Founded as the Bell System Long-Distance Arm

   American Telephone and Telegraph was incorporated in 1885 to build and operate long-distance telephone lines for the Bell system.

5. 1890Procter & Gamble

   Company Incorporates and Expands Nationally

   Procter & Gamble incorporates in Ohio with capital of 4.5 million dollars and begins building manufacturing capacity outside Cincinnati, establishing the operational infrastructure for national distribution that the Ivory soap advertising campaign had created…

6. 1911Procter & Gamble

   Crisco Shortening Introduced

   P&G launches Crisco vegetable shortening, the first hydrogenated vegetable oil product marketed to American consumers as an alternative to lard and butter.

7. 1913AT&T

   Kingsbury Commitment

   The Kingsbury Commitment settled a major antitrust threat. AT&T agreed to divest its Western Union holdings, connect independent telephone companies to its long-distance network and seek approval for further acquisitions.

8. 1925AT&T

   Bell Telephone Laboratories Founded

   AT&T and Western Electric consolidated their research into Bell Telephone Laboratories in 1925.

9. 1931Procter & Gamble

   Brand Management System Invented

   P&G executive Neil McElroy writes a famous internal memo proposing that each brand have its own dedicated management team responsible for competing against all rivals including other P&G brands.

10. 1946Procter & Gamble

    Tide Detergent Launches

    P&G introduces Tide synthetic detergent, which rapidly becomes the best-selling laundry product in the United States and establishes the template for all future P&G brand development: superior product performance, heavy consumer advertising, and sustained mark…

11. 1961Procter & Gamble

    Pampers Diapers Introduced

    P&G introduces Pampers disposable diapers, transforming the infant care category and creating what will become one of the company's most globally significant brands.

12. 1984AT&T

    Bell System Breakup Takes Effect

    Divestiture took effect on January 1, 1984 under the 1982 consent decree. AT&T gave up the local exchange operations that had produced most of its revenue, which became seven regional Bell operating companies, and kept long distance, Western Electric and Bell…

13. 2005AT&T

    SBC Acquires AT&T Corporation and Takes the Name

    SBC Communications, one of the regional companies created by the 1984 breakup, acquired AT&T Corporation in 2005 for about $16 billion and adopted the AT&T name.

14. 2005Procter & Gamble

    Gillette Acquired for 57 Billion Dollars

    P&G completes the acquisition of Gillette Company for approximately 57 billion dollars in an all-stock transaction, adding Gillette razors, Braun appliances, Oral-B dental products, and Duracell batteries to the P&G portfolio.

15. 2007AT&T

    Exclusive US iPhone Launch Carrier

    AT&T, then operating wireless under the Cingular brand, was the exclusive U.S. carrier for Apple's first iPhone in 2007.

16. 2014Procter & Gamble

    Portfolio Transformation Announced

    CEO A.G. Lafley announces P&G's plan to divest more than 100 brands and focus the company on approximately 80 core brands in ten product categories.

17. 2015AT&T

    DirecTV Acquisition Completed

    AT&T completed the DirecTV purchase on July 24, 2015 for $48.5 billion, about $67 billion including assumed debt, betting that satellite video would reinforce telecom relationships.

18. 2018AT&T

    Time Warner Acquisition Completed

    AT&T completed the $85.4 billion Time Warner purchase on June 14, 2018, two days after a federal judge rejected the Justice Department challenge. The deal brought HBO, Warner Bros.

19. 2019Procter & Gamble

    Portfolio Simplification Completed

    P&G completes the brand portfolio simplification, having divested more than 100 brands and consolidated around approximately 65 core brands.

20. 2020AT&T

    John T. Stankey Becomes CEO

    John T. Stankey became chief executive on July 1, 2020, inheriting high debt, a media portfolio under pressure and a shifting broadband market.

21. 2022AT&T

    WarnerMedia Separated and Merged with Discovery

    AT&T separated WarnerMedia in April 2022 and combined it with Discovery to create Warner Bros. Discovery, receiving cash and debt relief of about $40.4 billion.

22. 2023AT&T

    $14 Billion Open RAN Contract with Ericsson

    In December 2023 AT&T committed roughly $14 billion over five years to Ericsson to deploy commercial-scale open radio access network equipment, with a target of carrying 70% of its wireless traffic on open-capable platforms by late 2026.

23. 2024Procter & Gamble

    Fiscal Year 2024 Net Sales Reach Approximately 84 Billion Dollars

    P&G reports fiscal year 2024 net sales of $84.0 billion and net earnings attributable to P&G of about $14.9 billion, and raises its quarterly dividend 7% to $1.0065 per share, its 68th consecutive annual increase.

24. 2025AT&T

    DIRECTV Exit Completed

    AT&T closed the sale of its entire remaining 70% DIRECTV stake to TPG on July 2, 2025, recording a $5.6 billion gain.

25. 2025AT&T

    Fiber Network Passes 30 Million Locations

    AT&T said in October 2025 that its fiber network had passed more than 30 million consumer and business locations, ahead of its own schedule, and finished the year at 32.0 million.

26. 2026AT&T

    Lumen Fiber and EchoStar Spectrum Deals Close

    AT&T completed two large network purchases in 2026. In February it closed the $5.75 billion acquisition of Lumen's mass markets fiber business, adding more than 1 million subscribers and more than 4 million fiber locations in eleven states.

Acquisitions

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