Adobe vs Target: Founders, CEOs and History
Adobe was founded in 1982 by John Warnock, Charles Geschke and is led by Shantanu Narayen. Target was founded in 1902 by George Dayton and is led by Michael Fiddelke.
Company facts
Founders
Adobe
John Warnock
John Warnock (1940-2023) co-founded Adobe after developing the Interpress language at Xerox PARC. He was the primary architect of PostScript and the PDF format.
Charles Geschke
Charles Geschke (1939-2021) co-founded Adobe alongside John Warnock in 1982. He served as Chief Operating Officer and later President until his retirement in 2000, focusing heavily on operational scaling and corporate culture.
Target
George Dayton
George Draper Dayton became a partner in Goodfellow's Dry Goods Company, one of the largest department stores in Minneapolis, in 1902, and became sole owner and president within a year, renaming it the Dayton Dry Goods Company.
CEOs and their tenures
Adobe
- John Warnock1982–2000
Co-founder and Chief Executive Officer
Warnock co-founded Adobe and led it through the introduction of PostScript, Illustrator, Photoshop, Acrobat, and PDF.
Source - Bruce Chizen2000–2007
Chief Executive Officer
As CEO, he transitioned Adobe from a consumer-focused software company into a massive enterprise software provider, nearly tripling its revenue during his seven-year tenure.
Source - Shantanu Narayen2007–present
Chair and Chief Executive Officer
Narayen has served as CEO since December 2007 and led Adobe's expansion of subscription services, Digital Experience, and Firefly.
Source
Target
- Robert J. Ulrich1994–2008
Chairman and CEO
Under Ulrich Target grew into the second-largest US discount retailer, built its design-partnership model with designers such as Michael Graves, and added the Super Target format. He retired as chief executive in 2008 and was succeeded by Gregg Steinhafel.
Source - Gregg Steinhafel2008–2014
Chairman, President and CEO
Steinhafel resigned in May 2014 after the data breach and the poor results of Target Canada, which the company closed in 2015 after losses. Brian Cornell succeeded him later in 2014.
Source - Brian Cornell2014–2026
Former Chairman and CEO
Cornell's tenure ended amid a stock and sales slump, with revenue declining for three consecutive fiscal years (from $107.412 billion in FY2023 to $104.780 billion in FY2025) even as the omnichannel infrastructure he built began paying off in the following qua…
Source - Michael Fiddelke2026–present
Chief Executive Officer
Fiddelke inherited a company coming off three straight years of revenue decline. His first two quarters as CEO delivered growth: Q1 FY2026 net sales rose 6.7% and Q2 FY2026 net sales rose 5.3% to $26.5 billion, with comparable traffic up 3.6%.
Source
Timeline: Adobe and Target side by side
1902Target
Dayton Company is founded
George Dayton becomes a partner in Goodfellow's Dry Goods Company in Minneapolis in 1902, then sole owner in 1903, renaming it Dayton Dry Goods Company -- the business that eventually becomes Target Corporation.
1962Target
First Target store opens
The first Target discount store opens in Roseville, Minnesota.
1982Adobe
Adobe founded
John Warnock and Charles Geschke founded Adobe after working together at Xerox.
1984Adobe
PostScript introduced
Adobe introduced PostScript, its first product and a foundation of desktop publishing.
1986Adobe
Adobe completes IPO
Adobe completed its initial public offering and its shares began trading on Nasdaq.
1987Adobe
Illustrator launched
Adobe introduced Illustrator for vector graphics.
1990Adobe
Photoshop 1.0 released
Adobe released the first version of Photoshop after licensing the software from Thomas and John Knoll.
1993Adobe
Acrobat and PDF introduced
Adobe introduced Acrobat and the Portable Document Format.
2000Adobe
Bruce Chizen becomes CEO
Bruce Chizen succeeded John Warnock as chief executive officer.
2000Target
Company becomes Target Corporation
Dayton Hudson changes its name to Target Corporation as the discount chain becomes the center of the company.
2005Adobe
Macromedia acquisition completed
Adobe completed its stock acquisition of Macromedia, adding products including Flash and Dreamweaver.
2007Adobe
Shantanu Narayen becomes CEO
Shantanu Narayen became Adobe's chief executive officer in December 2007.
2009Adobe
Omniture acquisition completed
Adobe acquired Omniture and expanded into web analytics and digital marketing software.
2013Adobe
Creative Cloud subscription shift
Adobe stopped developing new Creative Suite releases and focused future creative-software releases on Creative Cloud subscriptions.
2013Target
Target Data Breach
Target discloses a data breach affecting more than 40 million customer payment cards during the holiday shopping season, becoming one of the most-cited cybersecurity failures in US retail history.
2014Target
Dermstore Acquired
Target acquires online beauty retailer Dermstore to expand its e-commerce beauty business; it sells the unit to THG for $350 million in 2021.
2015Target
Target Exits Canada
Target announced in January 2015 that it would close all of its Canadian stores, ending an expansion that began in 2013.
2017Target
Target acquires Shipt and Grand Junction
Target acquires same-day delivery platform Shipt for about $550 million and transportation-technology startup Grand Junction, accelerating omnichannel fulfillment.
2018Adobe
Marketo acquisition completed
Adobe completed its $4.75 billion acquisition of Marketo.
2020Target
Stores become fulfillment hubs
Target's store-based fulfillment model becomes central to digital growth during the pandemic period.
2021Adobe
Frame.io acquisition completed
Adobe completed its acquisition of Frame.io for approximately $1.275 billion.
2023Adobe
Firefly launched
Adobe introduced Firefly generative-AI models and began integrating them into its applications.
2023Adobe
Figma agreement terminated
Adobe and Figma mutually terminated their proposed merger after concluding there was no clear path to regulatory approval.
2025Adobe
Fiscal 2025 revenue reaches $23.769 billion
Adobe reported $23.769 billion in revenue and $7.130 billion in net income for fiscal 2025.
2025Target
Michael Fiddelke named next CEO
Target announces that Michael Fiddelke will succeed Brian Cornell as CEO effective February 1, 2026, after 22 years rising through the company including as CFO and COO.
2026Adobe
Anil Chakravarthy named next CEO
Adobe appointed Anil Chakravarthy to become president and CEO on December 1, 2026, with Shantanu Narayen becoming executive chair.
2026Target
FY2025 revenue is reported
Target reports FY2025 revenue of $104.780B and net income of $3.705B, the third consecutive year of revenue decline.
2026Target
Q1 FY2026 sales rebound
Target reports Q1 FY2026 net sales growth of 6.7% and comparable sales growth of 5.6% under new CEO Michael Fiddelke.
2026Target
Q2 FY2026 growth and raised outlook
Target reports Q2 FY2026 net sales of $26.5B (+5.3%), comparable sales growth of 3.8% and raises full-year guidance to about 5% sales growth.
Acquisitions
Adobe
- Frame.io2021$1.3B
- Workfront2020$1.5B
- Magento Commerce2018$1.7B
- Marketo2018$4.8B
- Omniture2009$1.8B
- Macromedia2005$3.4B
Questions about Adobe vs Target
Who is the CEO of Adobe Inc. and Target Corporation?
Adobe Inc. is led by Shantanu Narayen and Target Corporation is led by Michael Fiddelke. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Adobe Inc. founded vs Target Corporation?
Target Corporation was founded in 1902 — 80 years before Adobe Inc., which was founded in 1982. Target Corporation's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Adobe Inc..
How many employees does Adobe Inc. have compared to Target Corporation?
Adobe Inc. employs approximately 31,360 people, while Target Corporation employs approximately 415,000. Target Corporation has the larger workforce at 415,000 employees, compared to Adobe Inc.'s 31,360. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Adobe Inc. and Target Corporation headquartered?
Both Adobe Inc. and Target Corporation are headquartered in United States, meaning they operate under the same primary regulatory and tax environment.
Who founded Adobe Inc. and Target Corporation?
Adobe Inc. was founded by John Warnock, Charles Geschke. Target Corporation was founded by George Dayton.
Which company has a longer operating history — Adobe Inc. or Target Corporation?
Target Corporation has been operating for approximately 124 years, making it the more established of the two companies. Adobe Inc. has been in operation for around 44 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Adobe vs Target overview