Zalando
Acquisitions
3
Major Deals Covered
This page covers 3 major deals from 2020 to 2025, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| ABOUT YOU | 2025 | Undisclosed | Takeover of the Hamburg-based fashion platform, which added a second consumer app and the SCAYLE commerce software unit. |
| Highsnobiety (majority stake) | 2022 | Undisclosed | Majority stake in the streetwear media and commerce brand, bringing in editorial and cultural content. |
| Fision | 2020 | Undisclosed | Swiss 3D body-scanning start-up acquired to support size and fit work. |
2025
Takeover of the Hamburg-based fashion platform, which added a second consumer app and the SCAYLE commerce software unit.
Lifted 2025 group revenue to ~$13.9 billion (€12.3 billion) and active customers above 60 million.
Consolidated from July 2025; synergies contributed more than $11.3 million (€10 million) to Q2 2026 adjusted EBIT.
2022
Majority stake in the streetwear media and commerce brand, bringing in editorial and cultural content.
Added content and brand credibility in streetwear and designer fashion.
Highsnobiety continues to operate under its own brand.
2020
Swiss 3D body-scanning start-up acquired to support size and fit work.
Added technology for size and fit recommendations.
Integrated into Zalando's size and fit work.
Zalando's plan rests on two growth vectors. In B2C it runs a multi-app approach, with Zalando, ABOUT YOU and Lounge by Zalando aimed at different customer groups. It is also widening into sports, beauty and home & living, and using AI tools such as the Zalando Assistant. In B2B it opens its logistics network (ZEOS) and software (SCAYLE) to outside brands and retailers. Recent clients include Marks & Spencer, NEXT and Levi's. Management targets ~$113 million (€100 million) in run-rate ABOUT YOU synergies in 2028 and guides 2026 adjusted EBIT to €680-720 million.
Zalando reports two segments. B2C covers the Zalando, ABOUT YOU and Lounge by Zalando apps. There it earns money from goods it buys and resells itself (wholesale), from commissions in its partner programme where brands sell directly to Zalando customers, and from retail media sold through Zalando Marketing Services. B2C produced about $12.8 billion (€11.3 billion) of revenue in 2025. B2B (about $1.24 billion (€1.1 billion) in 2025) sells ZEOS fulfilment and logistics to brands for orders on and off the Zalando platform, along with SCAYLE commerce software. In Q2 2026 the partner business made up 36.9% of Zalando's stand-alone B2C GMV.
In June 2022, Zalando acquired a majority stake in global streetwear media and lifestyle brand Highsnobiety to blend cutting-edge cultural storytelling and youth fashion credibility with e-commerce.
Zalando acquired software integration firm Anatwine to help global fashion brands quickly link their enterprise inventory management systems directly into Zalando's Partner Program.
In 2020, Zalando acquired Swiss 3D body-scanning startup Fision to extract precise body measurements via smartphone cameras, reducing size uncertainty and customer returns.
Zalando acquired basketball and streetwear retailer Kickz in 2017 to expand into urban streetwear, but later divested the business in 2020 to focus strictly on its core platform model.
Yes, Zalando acquired Berlin trend tradeshow Bread & Butter in 2015, transforming it into a consumer-facing pop culture and fashion festival showcasing limited product collaborations.
No; Zalando avoids acquiring traditional brick-and-mortar retailers, focusing M&A on digital sizing technology, inventory integration middleware, and cultural media properties.
Acquired technologies like Fision's body measurement models are embedded directly into product pages, delivering personalized sizing recommendations to 50 million shoppers.
Highsnobiety operates as an independent creative and editorial agency under founder David Fischer, producing its own streetwear drops while curating premium capsules for Zalando.
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