WD-40 Company
Market Data Current As Of: September 12, 2026
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WD-40 Company
Compare market positioning with top industry peers
Explore WD-40
Core profile pages, annual revenue records, and related research hubs for this company.
Company History
Founded 1953 in San Diego, California, United States
WD-40 Company began as Rocket Chemical Company in San Diego in 1953, when a small team developed the water-displacement formula that became WD-40 Multi-Use Product.
Dawson was part of the small founding team that launched the company behind WD-40 Multi-Use Product.
Gregory was part of the early team that built the company now known as WD-40 Company.
The company was founded in San Diego and developed the water-displacement formula behind WD-40.
WD-40 Multi-Use Product began appearing on retail shelves in San Diego.
The company adopted the name of its flagship product.
WD-40 Company reported $619.985 million of net sales and $90.994 million of net income.
WD-40 acquired the iconic 3-IN-ONE brand to diversify its portfolio beyond the core multi-use aerosol and capture the precision lubricant market, targeting tool enthusiasts and small engine mechanics who required a non-aerosol, drip-oil application method.
In an aggressive move into the household cleaning market, WD-40 acquired these three heritage brands from S.C. Johnson to utilize its exceptional retail execution and trade marketing capabilities, expanding its footprint into the fast-moving consumer goods space.
WD-40 acquired the Lava brand from Block Drug to secure a dominant position in the heavy-duty, pumice-based hand cleaning category, leveraging the complementary nature of the product to the core automotive maintenance portfolio and accessing specialized janitorial distribution channels.
WD-40 acquired the Gel Gloss automotive care brand to expand its footprint in the premium car care category and launch a comprehensive line of automotive wash, wax, and interior cleaners, capturing a larger share of the consumer's automotive maintenance wallet.
Since its establishment in 1953, WD-40 Company expanded from an early-stage venture into a recognized leader in Maintenance products and specialty chemicals, overcoming key market challenges.
Over its history, WD-40 Company executed decisive strategic pivots toward scalable monetization and digital distribution, securing its current market leadership.
By continually modernizing operations and embracing workflow automation, WD-40 Company maintains resilience through changing technological and economic cycles.