WD-40 Company
Explore WD-40
Core profile pages, annual revenue records, and related research hubs for this company.
WD-40 Company
Explore WD-40
Core profile pages, annual revenue records, and related research hubs for this company.
Company History
Founded 1953 in San Diego, California, United States
WD-40 Company began as Rocket Chemical Company in San Diego in 1953, when a small team developed the water-displacement formula that became WD-40 Multi-Use Product.
Larsen is closely associated with the early WD-40 formula story and the company initial consumer commercialization.
Dawson was part of the small founding team that launched the company behind WD-40 Multi-Use Product.
Gregory was part of the early team that built the company now known as WD-40 Company.
The company was founded in San Diego and developed the water-displacement formula behind WD-40.
WD-40 Multi-Use Product began appearing on retail shelves in San Diego.
The company adopted the name of its flagship product.
WD-40 Company reported $619.985 million of net sales and $90.994 million of net income.
WD-40 acquired the iconic 3-IN-ONE brand to diversify its portfolio beyond the core multi-use aerosol and capture the precision lubricant market, targeting tool enthusiasts and small engine mechanics who required a non-aerosol, drip-oil application method.
In an aggressive move into the household cleaning market, WD-40 acquired these three heritage brands from S.C. Johnson to utilize its exceptional retail execution and trade marketing capabilities, expanding its footprint into the fast-moving consumer goods space.
WD-40 acquired the Lava brand from Block Drug to secure a dominant position in the heavy-duty, pumice-based hand cleaning category, leveraging the complementary nature of the product to the core automotive maintenance portfolio and accessing specialized janitorial distribution channels.
WD-40 acquired the Gel Gloss automotive care brand to expand its footprint in the premium car care category and launch a comprehensive line of automotive wash, wax, and interior cleaners, capturing a larger share of the consumer's automotive maintenance wallet.
WD-40 Company traces its roots to Rocket Chemical Company, founded in San Diego in 1953.
WD-40 Company history credits Norman B. Larsen, Gordon Dawson, and John B. Gregory with the founding of Rocket Chemical Company.
WD-40 Company became important by turning a water-displacement formula into a global maintenance brand with repeat consumer and industrial usage.
WD-40 Company is headquartered in San Diego, California.