WD-40 Company

Maintenance products and specialty chemicalsFounded 1953

Last reviewed: July 2026

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Core profile pages, annual revenue records, and related research hubs for this company.

Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.

Independent Editorial Analysis

4 historical events · Editorial analysis

WD-40 Company Profile: Revenue, Business Model & Strategy

Research depth: 4 milestones · 8 FAQs

WD-40 Company reported $619.985M of fiscal 2025 net sales, had 714 employees, and is led by President and CEO Steve Brass.

WD-40 Company is a maintenance-products company founded from Rocket Chemical Company in 1953. It reported $619.985M of fiscal 2025 net sales and $90.994M of net income.

How WD-40 makes money: WD-40 Company makes money by developing, marketing, and selling maintenance products through retailers, distributors, industrial channels, automotive outlets, online retailers, home centers, and international partners.

Revenue & employees CEO history Founders Business model

Annual Revenue (FY2025)$620.0M

Employees714

CEOSteve Brass

Founded1953

IndustryConsumer Goods

By Swet ParvadiyaLast reviewed: July 22, 2026

Data sources: annual reports, SEC filings, methodology

Industry:Consumer Goods

In-Depth Analysis

WD-40 Company: Key Facts

Founded: 1953 as Rocket Chemical Company.
Headquarters: San Diego, California.
CEO: Steve Brass.
Fiscal 2025 net sales: $619.985 million.
Fiscal 2025 net income: $90.994 million.
Employees: 714.

How WD-40 Company Makes Money

WD-40 Company makes money by selling branded maintenance products through hardware stores, home centers, automotive retailers, industrial distributors, online retailers, and international markets.

What Makes WD-40 Company Competitive

The company benefits from iconic brand trust, broad distribution, repeat usage, high-margin maintenance products, and a focused strategy around WD-40 Multi-Use Product, WD-40 Specialist, and related maintenance brands.

WD-40 Company Key Facts

Data Verified

Company	WD-40 Company
Trajectory	Bullish
Financials	$620M (FY2025, last reviewed July 2026) ^[1]
Market Cap	$2.8B ^[2]
Net Income	$91.0M
Last reviewed	By Swet Parvadiya, Founder & Editor - May 2026
Founded	1953
Founder(s)	Norman B. Larsen, Gordon Dawson, and John B. Gregory
CEO	Steve Brass
Headquarters	San Diego, California, United States
Industry	Consumer Goods
Employees	714+ ^[3]
Ticker	WDFC

WD-40 Company Profile: Revenue, Business Model & Strategy

"WD-40 Company is a rare public company where one product became cultural shorthand, then became the platform for a global maintenance-products portfolio."

Why WD-40 Company Wins

WD-40 Company wins through iconic brand recognition, repeat product usage, broad retail and industrial distribution, high trust in the core formula, and practical line extensions into specialist maintenance needs.

WD-40 Company operates in a competitive market alongside The Procter & Gamble Company, Colgate-Palmolive Company, Church & Dwight Co., Inc., The Home Depot, Inc., Walmart Inc.. Analysts frequently compare WD-40 Company and The Procter & Gamble Company due to their overlapping products, target markets, and strategic positioning.

WD-40 Company is a maintenance-products company founded from Rocket Chemical Company in 1953. It reported $619.985M of fiscal 2025 net sales and $90.994M of net income.

Revenue

$620.0M

Founded

1953

Employees

714+

Market Cap

$2.8B

Author: CorpDigest Research DeskVerified Accuracy

Key Facts

Founded: WD-40 Company was established in 1953 and is headquartered in San Diego, California, United States.
Revenue: WD-40 Company reported $537.3M in annual revenue (2023).
Valuation: Market capitalization of approximately $2.8B.
Scale: WD-40 Company employs 714 people globally.
Business Model: WD-40 Company makes money by developing, marketing, and selling maintenance products through retailers, distributors.
Competitive Edge: WD-40 Company advantage comes from global brand recognition, repeat usage, broad distribution, high-margin maintenance.

How WD-40 Company Makes Money

Capital Allocation & Scaling Mechanics

WD-40 Company makes money by developing, marketing, and selling maintenance products through retailers, distributors, industrial channels, automotive outlets, online retailers, home centers, and international partners.

Explore WD-40 Company In Depth

📅WD-40 Company History & Milestones 💼How WD-40 Company Makes Money 📊WD-40 Company Revenue & Financials ⚔️WD-40 Company Competitive Strategy & SWOT 👤WD-40 Company Founders & Origin Story 🏆WD-40 Company CEO History & Leadership 🤝WD-40 Company Acquisitions & Deals

What Is WD-40 Company's Growth Strategy?

WD-40 Company growth strategy is to expand maintenance products globally, grow WD-40 Specialist, improve digital commerce, manage gross margin, and focus the portfolio around higher-margin maintenance brands.

How Much Revenue Does WD-40 Company Generate?

For fiscal 2025, WD-40 Company reported $619.985 million of net sales and $90.994 million of net income. Maintenance products drove the business, while homecare and cleaning products were smaller and partly held for sale.

Financial Metric	Estimated Value (2026)
Market Capitalization	$2.8B
Employee Count	714 +
Latest Annual Revenue	$537.3M (2023)

Historical Revenue Chart

WD-40 Company Annual Revenue History

Verified annual revenue figures from SEC filings and official earnings reports. All figures in USD.

Fiscal Year	Annual Revenue	YoY Change
FY2023	$537.3M	N/A
FY2024	$590.6M	+9.9%
FY2025	$620.0M	+5.0%

Source: SEC EDGAR filings, annual earnings releases, and verified financial disclosures.

Deep Dive into WD-40 Company SWOT Analysis

Who Are WD-40 Company's Main Competitors?

WD-40 Company competes with consumer-products, chemical, lubricant, hardware, and private-label brands, but its core edge is an iconic brand with global distribution and high trust across home, industrial, and automotive uses.

Top Competitors	Head-to-Head Analysis

What Is WD-40 Company's Full Historical Timeline?

Historical Timeline & Strategic Pivots

Key Milestones

1953 - Rocket Chemical Company founded

The company was founded in San Diego and developed the water-displacement formula behind WD-40.

1958 - WD-40 reaches store shelves

WD-40 Multi-Use Product began appearing on retail shelves in San Diego.

2025 - Fiscal 2025 net sales reach $619.985M

WD-40 Company reported $619.985 million of net sales and $90.994 million of net income.

Risks & Weaknesses

Analytical Assessment

Primary Risk Factor

WD-40 Company biggest risk is that raw-material costs, foreign exchange, retailer concentration, supply-chain execution, or weak product extensions could pressure growth and margins.

Risk assessment based on public filings, SWOT analysis, and verified industry data. Not financial advice.

How Did WD-40 Company Start and Grow?

Established

1953

Fiscal Revenue

$537.3M

Workforce

714

HQ Location

San Diego, California, United States

Key Turning Point

: The Strategic Shift That Created a Behemoth

Triggered by the observation of employees using the industrial solvent for personal tasks, the company pivoted from selling 55-gallon drums to aerospace contractors to packaging the product in consumer aerosol cans, a move that required completely reengineering the supply chain and marketing strategy.

Explore WD-40 In Depth

Detailed research across every dimension of WD-40 — history, financials, leadership, and strategy.

Company History

WD-40 Company reported $619.985 million of fiscal 2025 net sales and $90.994 million of net income. The company is built around global maintenance products, especially WD-40 Multi-Use Product, WD-40 Specialist, and…

Full WD-40 history →

Revenue & Financials

WD-40 reported $620M in revenue for fiscal year 2025. Data covers 3 fiscal years. Market capitalization stands at approximately $3B.

WD-40 financials →

Founders

WD-40 was founded by Norman B. Larsen, Gordon Dawson, and John B. Gregory in 1953 in San Diego, California, United States. Explore each founder's background, motivations, and their role in building the company.

WD-40 founders →

CEO & Leadership

WD-40 is currently led by Steve Brass. Explore the full CEO history — leadership transitions, tenures, and the strategic decisions of each chief executive.

WD-40 CEO history →

Business Model

How WD-40 makes money →

Acquisitions

WD-40 has completed 4 documented acquisitions. Explore the full acquisition history and strategic rationale behind each deal.

WD-40 acquisitions →

Competitive Strategy

WD-40 strategy →

CorpDigest Research Desk

| Strategic Audit Verified

Our analysts compile business strategy profiles from public financial filings, press releases, and analyst reports. Each profile is reviewed for accuracy before publication by our editorial desk and updated on a rolling basis.

About the Author →Our Methodology →

Frequently Asked Questions About WD-40

What is WD-40 Company?

WD-40 Company is a public maintenance-products company best known for WD-40 Multi-Use Product, WD-40 Specialist, 3-IN-ONE, and related global maintenance brands.

How much revenue did WD-40 Company make in fiscal 2025?

WD-40 Company reported $619.985 million of net sales in fiscal 2025, according to its Form 10-K for the year ended August 31, 2025.

Is WD-40 Company profitable?

Yes. WD-40 Company reported $90.994 million of net income in fiscal 2025, up from $69.644 million in fiscal 2024.

Who is the CEO of WD-40 Company?

Steve Brass is President and Chief Executive Officer of WD-40 Company, leading the global maintenance-products business.

How many employees does WD-40 Company have?

WD-40 Company reported 714 employees in fiscal 2025, distributed across the Americas, EIMEA, Asia-Pacific, and corporate functions.

How does WD-40 Company make money?

WD-40 Company makes money by selling maintenance and specialty products through retailers, distributors, industrial channels, online retailers, and international markets.

Who competes with WD-40 Company?

WD-40 Company competes with lubricant, chemical, homecare, automotive, hardware, industrial supply, and private-label maintenance-product brands.

What is WD-40 Company biggest risk?

WD-40 Company biggest risks include raw-material inflation, foreign exchange, retailer concentration, supply-chain execution, competition, and overdependence on its core brand.

Analysis: How WD-40 Company Makes Money

Deep dive into the WD-40 Company business model, revenue streams, and strategic moats in 2026.

Competitor Benchmarking

Compare

Financial data on this page is sourced from SEC EDGAR filings, official earnings releases, and verified press statements. Revenue figures are reviewed and updated periodically. Read our full data methodology ->

Primary source: www.sec.gov/Archives/edgar/data/105132/000010513225000067/wd

Explore More Brand Histories

This corporate intelligence report on WD-40 Company compiles data from verified filings. Explore more detailed brand histories and company histories in the global Consumer Goods marketplace.

Full Company Directory ->

Editorial Methodology

Verified Analysis

Our research methodology involves cross-referencing SEC Edgar filings, official investor relations disclosures, and primary annual reports. We prioritize primary data over secondary media reports to ensure the highest degree of financial accuracy. Each profile is reviewed for editorial depth and word-count compliance (minimum 1,200 words) before publication.

1. Primary Sources

Every financial metric and strategic milestone is cross-referenced against official SEC filings (10-K, 10-Q), annual reports, and verified corporate press releases.

2. Expert Curation

Software tools help organize public data, then Swet Parvadiya reviews the narrative for strategic context, source quality, and clarity.

3. Multi-Pass Audit

Before publication, every intelligence report undergoes a technical audit for factual consistency, citation accuracy, and objective neutrality.

SEC filings & public records methodology

Sourced from public financial records

Explore Related Pages for WD-40 Company

History & FailuresTimeline, setbacks, and key milestones Business ModelHow they make money and market products FinancialsRevenue history and fiscal metrics Competitive StrategyRivals, benchmarks, and SWOT analysis

Sources & References

The data and narrative synthesized in this intelligence report were verified against primary sources:

[1]SEC EDGAR: WD-40 Company Annual Filings (10-K, 8-K)
[2]WD-40 Company Corporate Website
[3]WD-40 Company Annual Report 2025 - Revenue and Financial Data
[4]sec.gov
[5]investor.wd40company.com
[6]wd40company.com

WD-40 Company Profile: Revenue, Business Model & Strategy

WD-40 Company: Key Facts

How WD-40 Company Makes Money

What Makes WD-40 Company Competitive

Table of Contents

WD-40 Company Key Facts

WD-40 Company Profile: Revenue, Business Model & Strategy

Why WD-40 Company Wins

Key Facts

How WD-40 Company Makes Money

Capital Allocation & Scaling Mechanics

Explore WD-40 Company In Depth

What Is WD-40 Company's Growth Strategy?

How Much Revenue Does WD-40 Company Generate?

Historical Revenue Chart

WD-40 Company Annual Revenue History

Who Are WD-40 Company's Main Competitors?

What Is WD-40 Company's Full Historical Timeline?

Historical Timeline & Strategic Pivots

Key Milestones

1953 - Rocket Chemical Company founded

1958 - WD-40 reaches store shelves

2025 - Fiscal 2025 net sales reach $619.985M

Risks & Weaknesses

Primary Risk Factor

How Did WD-40 Company Start and Grow?

: The Strategic Shift That Created a Behemoth

Explore WD-40 In Depth

Company History

Revenue & Financials

Founders

CEO & Leadership

Business Model

Acquisitions

Competitive Strategy

CorpDigest Research Desk

Frequently Asked Questions About WD-40

What is WD-40 Company?

How much revenue did WD-40 Company make in fiscal 2025?

Is WD-40 Company profitable?

Who is the CEO of WD-40 Company?

How many employees does WD-40 Company have?

How does WD-40 Company make money?

Who competes with WD-40 Company?

What is WD-40 Company biggest risk?

Analysis: How WD-40 Company Makes Money

Competitor Benchmarking

Compare

Explore More Brand Histories

Editorial Methodology

Explore Related Pages for WD-40 Company

Sources & References

WD-40 Company Profile: Revenue, Business Model & Strategy

WD-40 Company: Key Facts

How WD-40 Company Makes Money

What Makes WD-40 Company Competitive

Table of Contents

WD-40 Company Key Facts

WD-40 Company Profile: Revenue, Business Model & Strategy

Why WD-40 Company Wins

Key Facts

How WD-40 Company Makes Money

Capital Allocation & Scaling Mechanics

Explore WD-40 Company In Depth

What Is WD-40 Company's Growth Strategy?

How Much Revenue Does WD-40 Company Generate?

Historical Revenue Chart

WD-40 Company Annual Revenue History

Who Are WD-40 Company's Main Competitors?

What Is WD-40 Company's Full Historical Timeline?

Historical Timeline & Strategic Pivots

Key Milestones

1953 - Rocket Chemical Company founded

1958 - WD-40 reaches store shelves

2025 - Fiscal 2025 net sales reach $619.985M

Risks & Weaknesses

Primary Risk Factor

How Did WD-40 Company Start and Grow?

: The Strategic Shift That Created a Behemoth

Explore WD-40 In Depth