Steve Brass
President and Chief Executive Officer
2022 – Present
4 years (current)
Key Decisions & Impact
Brass became WD-40 Company's CEO in 2022 after a long career at the company in international and commercial leadership roles, continuing the company's asset-light, brand-licensing model while focusing portfolio strategy on the core maintenance-products business built around WD-40 Multi-Use Product and its adjacent acquired brands.
Legacy
Leads WD-40 Company's global maintenance-product and portfolio-focus strategy, continuing the outsourced-manufacturing model that lets a company with a relatively small revenue base generate high free cash flow. Brass long internal tenure before becoming CEO reflects WD-40 Companys broader pattern of promoting from within rather than recruiting external leadership, consistent with its stable, low-turnover corporate culture. WD-40 Company board has emphasized long executive tenures and internal promotion as core to its stable, low-employee-turnover operating culture across multiple CEO successions. This operating philosophy is frequently highlighted in WD-40 Company own investor communications and annual reports. Multiple industry publications have profiled this approach as a case study in sustainable corporate culture.