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Restaurant Brands International Inc.

Founders

Who Founded Restaurant Brands?

Jorge Paulo Lemann, Marcel Herrmann Telles, Carlos Alberto Sicupira · Founded 2014 · HQ today: Toronto, Ontario, Canada

Who founded Restaurant Brands?

Restaurant Brands was founded by Jorge Paulo Lemann, Marcel Herrmann Telles, Carlos Alberto Sicupira in 2014. It is now led by Joshua Kobza.

Founders
Jorge Paulo Lemann, Marcel Herrmann Telles, Carlos Alberto Sicupira
Founded
2014
Headquarters
Toronto, Ontario, Canada
Number of founders
3
Current CEO
Joshua Kobza (since 2023)
Where was Restaurant Brands founded?
Restaurant Brands was founded in Oakville, Ontario, Canada in 2014.
When was Restaurant Brands founded?
Restaurant Brands was founded in 2014.
Who started Restaurant Brands?
Restaurant Brands was founded by Jorge Paulo Lemann, Marcel Herrmann Telles and Carlos Alberto Sicupira.
How old is Restaurant Brands?
Restaurant Brands is 12 years old as of 2026.

Founding Story

3G Capital bought Burger King in 2010 and, in December 2014, combined it with Canadian coffee chain Tim Hortons in a deal of roughly US$11 billion, with Berkshire Hathaway providing preferred-equity financing. The combined company, Restaurant Brands International, was designed as a platform for owning and franchising multiple restaurant brands. It acquired Popeyes Louisiana Kitchen in 2017 for about $1.8 billion and Firehouse Subs in 2021 for $1.0 billion.

Jorge Paulo Lemann

Co-founder 2014

Background

Brazilian billionaire and legendary investor.

Role at Restaurant Brands International Inc.

Jorge Paulo Lemann is the absolute driving force behind 3G Capital. A legendary Brazilian billionaire, he orchestrated the massive, multi-billion dollar mergers that created AB InBev and Kraft Heinz. He applied his exact same playbook to the fast-food industry, aggressively acquiring Burger King and merging it with Tim Hortons to form RBI. (Exact birth year remains publicly undisclosed).

Marcel Herrmann Telles

Co-founder 2014

Background

Brazilian billionaire and investor.

Role at Restaurant Brands International Inc.

Marcel Herrmann Telles is a core founding partner of 3G Capital alongside Lemann. Known for his absolute, fanatical obsession with operational efficiency and zero-based budgeting, he helped execute the ruthless cost-cutting strategies that initially skyrocketed RBI's profit margins following the massive Burger King acquisition. (Exact birth year remains publicly undisclosed).

Background

Brazilian billionaire and investor.

Role at Restaurant Brands International Inc.

Carlos Alberto Sicupira is the third core founding partner of 3G Capital. His massive financial expertise and aggressive deal-making heavily facilitated the massive debt structures required to acquire Tim Hortons and Popeyes, cementing RBI as a global fast-food behemoth. (Exact birth year remains publicly undisclosed).

Restaurant Brands International Inc.: CEO & Leadership History

Full timeline →

Sami Siddiqui

Chief Financial Officer

2025 – Present

Oversees financial reporting, leverage and capital returns, including the roughly $1.6 billion 2026 shareholder return plan.

Joshua Kobza

Chief Executive Officer

2023 – Present

Leads RBI's multi-brand strategy, including the Burger King U.S. turnaround, the 2024 Carrols acquisition and refranchising plan, the 2025 Burger King China joint venture with CPE, and the 2028 growth targets reaffirmed at Investor Day 2026.

Patrick Doyle

Executive Chairman

2022 – Present

Focuses on franchisee economics, Burger King U.S. execution and capital allocation alongside CEO Josh Kobza.

Jose Cil

Former Chief Executive Officer

2019 – 2023

Led RBI through the COVID-19 period, the 2019 Popeyes chicken sandwich launch, the 2021 Firehouse Subs acquisition and the start of Reclaim the Flame.

Daniel Schwartz

Former Chief Executive Officer

2013 – 2019

A 3G Capital partner who led Burger King and then RBI through the Tim Hortons combination and the 2017 Popeyes acquisition, later serving as co-chairman.

Compare Restaurant Brands International Inc. Leadership With Competitors

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Who Founded Restaurant Brands? FAQ

Who are the historical founders behind Restaurant Brands International's individual chains?

RBI brings together four historic brand foundations: Burger King was founded in 1954 in Miami by James McLamore and David Edgerton; Tim Hortons was founded in 1964 in Hamilton, Ontario by NHL hockey legend Tim Horton and Ron Joyce; Popeyes was founded in 1972 in New Orleans by Al Copeland; and Firehouse Subs was founded in 1994 in Jacksonville, Florida by firefighter brothers Chris Sorensen and Robin Sorensen.

Who were the founders and early pioneers of Burger King?

Burger King was initially conceived as Insta-Burger King in 1953 by Keith J. Kramer and Matthew Burns in Jacksonville, Florida, using the 'Insta-Broiler'. In 1954, Miami franchisees James McLamore and David Edgerton acquired the concept, redesigned the flame-broiler cooking system, created the well-known Whopper sandwich in 1957, and renamed the company Burger King.

How did Tim Horton and Ron Joyce build the Tim Hortons coffee franchise?

Tim Hortons was founded in 1964 in Hamilton, Ontario by NHL defenseman Tim Horton. After Horton died in 1974, partner Ron Joyce expanded the chain across Canada; Timbits were introduced in 1976.

Who was Al Copeland and how did he create Popeyes Louisiana Kitchen?

Alvin C. Copeland Sr. founded Popeyes in Arabi, New Orleans, Louisiana in June 1972 under the original name 'Chicken on the Run'. Rebranding it as Popeyes Mighty Good Fried Chicken (inspired by fictional detective Jimmy 'Popeye' Doyle from The French Connection), Copeland introduced a spicy New Orleans-style proprietary recipe that transformed fast-food chicken.

How did firefighting brothers Chris and Robin Sorensen establish Firehouse Subs?

Former firefighter brothers Chris and Robin Sorensen founded Firehouse Subs in 1994 in Jacksonville, Florida, built around steamed hot subs and firehouse-themed restaurants. They later created the Firehouse Subs Public Safety Foundation.

What role did 3G Capital partners play as the institutional architects of RBI?

Brazilian investment firm 3G Capital, founded by Jorge Paulo Lemann, Marcel Herrmann Telles, and Carlos Alberto Sicupira, served as the corporate architect of RBI. After acquiring Burger King in 2010 for $3.3 billion, 3G engineered the 2014 Tim Hortons combination to build a global multi-brand restaurant leader.

What core product innovations originated with each brand's original founders?

Signature products include Burger King's Whopper (1957), Tim Hortons' Timbits (1976) and double-double coffee, Popeyes' spicy Louisiana-style chicken, and Firehouse Subs' Hook & Ladder sub.

How is the heritage of each founding brand preserved under RBI's holding company structure?

RBI keeps each brand's identity and charitable programs, such as Tim Hortons Foundation Camps and the Firehouse Subs Public Safety Foundation, while sharing corporate functions across the group.

Who founded Restaurant Brands International?

Restaurant Brands International was established in December 2014 by Brazilian investment firm 3G Capital—led by billionaire partners Jorge Paulo Lemann, Marcel Herrmann Telles, and Carlos Alberto Sicupira—by orchestrating the $12.5B merger of Burger King and Tim Hortons.

Who were the original founders of Burger King?

Burger King was founded in Miami, Florida, in 1954 by James McLamore and David Edgerton, Cornell University graduates who created the signature flame-broiled Whopper and pioneered modern fast-food franchising.

Who were the original founders of Tim Hortons?

Tim Hortons was founded in 1964 in Hamilton, Ontario, by Canadian hockey legend Tim Horton (Toronto Maple Leafs defenseman) and former police officer Ron Joyce, who turned a single coffee shop into Canada’s national institution.

What role did Warren Buffett and Berkshire Hathaway play in founding RBI?

Warren Buffett’s Berkshire Hathaway provided $3.0 billion in preferred equity financing to support 3G Capital’s acquisition of Tim Hortons and the creation of RBI in 2014, endorsing 3G’s operational discipline and brand power.

What is 3G Capital’s "Zero-Based Budgeting" (ZBB) management philosophy?

3G Capital eliminated traditional corporate bloat by requiring managers to justify every operating expense from scratch every year (Zero-Based Budgeting), refranchising company-owned stores, and linking executive compensation directly to equity performance.

Why was the combined company established in Canada in 2014?

The new parent company was incorporated in Oakville, Ontario, Canada, satisfying Canadian regulatory review (Investment Canada Act) while creating a tax-efficient corporate holding structure for global franchise expansion.

Who founded Popeyes Louisiana Kitchen?

Popeyes was founded in Arabi, New Orleans, Louisiana, in 1972 by Al Copeland, who developed the signature spicy, crunch-coated New Orleans-style fried chicken that defines the brand today.

What enduring founding principle guides RBI today?

The principle of combining timeless, culturally beloved restaurant brands with rigorous operational efficiency, asset-light franchising, and aggressive global store expansion remains the foundation of RBI.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.