Puma SE
Financial Performance
Puma Revenue & Financials
Revenue
~$8.2B (FY2025)
Market Cap
$3.7B
Employees
21,194
What is Puma's revenue?
Puma had ~$8.2B in revenue for fiscal year 2025, down 13.1% from 2024. It reported a net loss of ~$729.4M.
- Latest revenue
- ~$8.2B (FY2025)
- Year-over-year
- -13.1%
- Growth rate (CAGR)
- 8.1% over 9 years
- Peak revenue
- ~$9.7B (FY2023)
- Years of data
- 10
- Employees
- 21,194
- How much profit does Puma make?
- Puma reported a net loss of ~$729.4M for fiscal year 2025. stockanalysis.com
- How many employees does Puma have?
- Puma has about 21,194 employees.
Financial Analysis
Puma's sales peaked at ~$9.72 billion (€8.60 billion) in 2023, then slipped to ~$9.49 billion (€8.40 billion) in 2024. In 2025, its first year under CEO Arthur Hoeld, sales fell 13.1% to ~$8.25 billion (€7.30 billion) and Puma posted a net loss of about $729 million (€645.5 million) as it cleared inventory, cut unwanted wholesale business and booked reset costs. Management called 2025 the reset year and 2026 a transition year. H1 2026 sales fell 5.2% currency-adjusted to ~$4.02 billion (€3,554.4 million). Q2 2026 sales fell 9.4% to ~$1.91 billion (€1,690.6 million), but gross margin rose about 180 basis points to 48.0% and free cash flow improved, and Puma confirmed its FY2026 outlook. Puma SE is a major German multinational sporting goods corporation, commanding a market valuation typically over $7 billion while competing globally with Nike and Adidas.
Revenue Trend Analysis
YoY Change
-13.1%
9-Year CAGR
+8.1%
Peak Year
2023
Trend
Mostly Growing
Puma SE has 10 full fiscal year figures on this page, compounding at +8.1% annually over 9 years. The most recent year saw a 13.1% decline versus the prior year. Annual revenue peaked in fiscal year 2023 at ~$9.7B. Of 9 comparable year-over-year steps, 6 showed growth and 3 showed a decline.
Annual revenue history
Click any row to see year details.
Keep researching Puma
Puma Revenue and Financial FAQ
What is Puma SE’s annual revenue scale?
Puma generates between €8.0 billion and €8.6+ billion in annual net sales, making it the third-largest global athletic sportswear manufacturer behind Nike and Adidas.
What are Puma’s gross profit and operating (EBIT) margins?
Puma typically delivers gross margins between 46% and 48% and an operating result (EBIT) margin between 6.5% and 8.0%, balanced between performance footwear investments and brand marketing sponsorships.
What is Puma’s dividend distribution policy?
Puma pays an annual dividend targeting a payout ratio of 25% to 35% of consolidated net earnings, balancing shareholder cash returns with investments in global distribution hubs and digital technology.
How does Puma manage working capital and inventory cycles?
Puma uses localized regional demand forecasting to manage seasonal inventory build-ups, selectively clearing excess apparel through factory outlet stores and promotional partner channels to protect core wholesale full-price sell-through.
What stock exchange is Puma listed on and who are major shareholders?
Puma SE is listed on the Frankfurt Stock Exchange (symbol: PUM, part of the MDAX index). French billionaire François-Henri Pinault’s family holding company Artémis holds an anchor minority stake (approx. 29%), with the remainder in free float.
How do foreign exchange currency fluctuations impact Puma’s earnings?
Because Puma sources manufacturing mostly in US Dollars but generates substantial sales in Euros, British Pounds, and emerging market currencies, currency volatility can pressure gross margins, requiring disciplined FX hedging programs.
What was Puma’s financial recovery post-COVID-19 pandemic?
Puma achieved a swift post-pandemic sales rebound, setting all-time high revenue records in 2022 and 2023 driven by strong double-digit growth in footwear and market share gains in performance running and basketball.
What are Puma’s long-term financial targets under CEO Arne Freundt?
Puma targets mid-single-digit to high-single-digit constant currency annual sales growth, steady EBIT margin expansion toward 10%, and expanding direct-to-consumer profitability.
Cite or embed this data
Using these figures? Please credit CorpDigest with a link.
CorpDigest. "Puma Revenue & Financials." CorpDigest, https://corpdigest.com/company/puma/financials.<div style="font-family:system-ui,sans-serif;font-size:14px;line-height:1.5;border:1px solid #e2e8f0;border-radius:8px;padding:12px 16px;max-width:520px"><strong>Puma reported ~$8.2B in revenue (FY2025).</strong><br>Source: <a href="https://corpdigest.com/company/puma/financials" target="_blank" rel="noopener">CorpDigest — Puma financials</a></div>Related Financial Audits
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