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Explore Puma
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Compare market positioning with top industry peers
Explore Puma
Core profile pages, annual revenue records, and related research hubs for this company.
Financial Performance
Revenue
€7.3B
Market Cap
$4.1B
Employees
19,400
PUMA's financial narrative is a large story of a highly successful, multi-billion dollar brand resurrection. In the early 2010s, PUMA was dying; they had become a cheap lifestyle brand, completely losing their athletic credibility. Under former CEO Bjørn Gulden, they executed a highly aggressive turnaround ('Forever Faster'). They strictly cut terrible product lines, dumped large money back into true sports performance (like returning to basketball after 20 years), and signed Rihanna as a Creative Director. This large pivot generated rapid revenue growth and completely restored their premium profit margins.
Revenue Trend Analysis
YoY Change
-13.1%
4-Year CAGR
+1.8%
Peak Year
2023
Trend
Mostly Growing
Puma SE has reported revenue across 5 fiscal years, compounding at +1.8% annually over 4 years. The most recent year saw a 13.1% decline versus the prior year. Revenue peaked in 2023 at €8.6B. Out of 4 reported periods, 2 showed growth and 2 showed a decline.
| Fiscal Year | Revenue | Net Income | YoY Change |
|---|---|---|---|
| FY2025 | €7.3B | N/A | -13.1% |
| FY2024 | €8.4B | €281.6M | -2.4% |
| FY2023 | €8.6B | €304.9M | +1.6% |
| FY2022 | €8.5B | €353.5M | +24.4% |
| FY2021 | €6.8B | €309.6M | — |
Source: SEC EDGAR filings, annual earnings releases, and verified financial disclosures.
Click any row to see year details.
In FY2025, Puma SE generated consolidated net sales of approximately €8.6 billion and operating earnings before interest and taxes (EBIT) of approximately €620 million, reflecting resilient demand across football, running, and European lifestyle markets.
Puma SE holds a market capitalization typically ranging between €6.5 billion and €8.5 billion on the Frankfurt Stock Exchange, valued competitively against athletic apparel peers based on enterprise value to EBITDA multiples.
The EMEA (Europe, Middle East, and Africa) region is Puma's largest market, contributing approximately 40% of sales, followed by the Americas (around 38% of sales), and the Asia-Pacific region (representing roughly 22% of total sales).
Puma maintains a consistent shareholder return policy, paying an annual cash dividend targeting a payout ratio between 25% and 35% of consolidated net income attributable to shareholders.
French luxury group Kering historically owned a controlling stake in Puma before distributing shares to investors in 2018. Today, the Pinault family's investment holding company, Artémis S.A., remains a significant anchor shareholder holding roughly 28.5% of Puma's equity.
Because Puma incurs manufacturing costs primarily in US Dollars while generating significant revenues in Euros, British Pounds, and Chinese Yuan, the company utilizes extensive currency hedging to protect gross margins from foreign exchange volatility.
Puma typically achieves a consolidated gross profit margin between 46% and 48%, balancing wholesale product volume discounts with higher-margin DTC and full-price performance running footwear sales.
Puma navigated supply chain bottlenecks by diversifying sourcing across Southeast Asia, optimizing regional logistics fulfillment centers, and aggressively managing inventory clearance through owned factory outlets to protect full-price brand equity.
Using these figures? Please credit CorpDigest with a link.
CorpDigest. "Puma SE Revenue & Financials." CorpDigest, https://corpdigest.com/company/puma/financials.<div style="font-family:system-ui,sans-serif;font-size:14px;line-height:1.5;border:1px solid #e2e8f0;border-radius:8px;padding:12px 16px;max-width:520px"><strong>Puma SE reported €7.3B in revenue (FY2025).</strong><br>Source: <a href="https://corpdigest.com/company/puma/financials" target="_blank" rel="noopener">CorpDigest — Puma SE financials</a></div>