Explore Puma
Core profile pages, annual revenue records, and related research hubs for this company.
Explore Puma
Core profile pages, annual revenue records, and related research hubs for this company.
Financial Performance
Revenue
€8.6B (FY2023)
Market Cap
$7.0B
Net Income
$304M
Employees
20,000
Puma experienced a massive financial resurgence in the late 2010s under CEO Arne Freundt (who famously left to run Adidas in 2023). Gulden streamlined the business, focused on wholesale relationships, and struck gold with the Rihanna partnership, pulling Puma out of a decade-long slump and driving record revenues.
| Fiscal Year | Revenue | Net Income | YoY Change |
|---|---|---|---|
| FY2023 | $8.6B | $304M | — |
Source: SEC EDGAR filings, annual earnings releases, and verified financial disclosures.
Click any row to see year details.
Puma SE is the second-largest sportswear manufacturer in the world (behind Nike), consistently generating over €21 billion in annual revenue.
When Puma SE terminated its partnership with Rihanna in 2022, it was left with over €1 billion in unsold Fenty inventory, resulting in massive write-downs and the company's first annual loss in over 30 years.
Footwear gross margins are typically strong (around 47-50%), but operating margins were severely squeezed by the Fenty fallout, excess inventory markdowns, and inflation in 2023.
Yes, Puma SE traditionally pays an annual dividend, though it significantly slashed the payout during the 2023 financial crisis to preserve cash flow.
Under new CEO Arne Freundt, Puma SE is recovering by slowly selling off the remaining Fenty inventory (donating a portion to charity) and riding a massive viral sales boom of its classic 'Suede' and 'Clyde' sneakers.
Using these figures? Please credit CorpDigest with a link.
CorpDigest. "Puma SE Revenue & Financials." CorpDigest, https://corpdigest.com/company/puma/financials.<div style="font-family:system-ui,sans-serif;font-size:14px;line-height:1.5;border:1px solid #e2e8f0;border-radius:8px;padding:12px 16px;max-width:520px"><strong>Puma SE reported $9B in revenue (FY2023).</strong><br>Source: <a href="https://corpdigest.com/company/puma/financials" target="_blank" rel="noopener">CorpDigest — Puma SE financials</a></div>