Nike: Key Facts
- FY2026 revenue: $46.398B.
- FY2026 net income: $3.108B.
- Employees: approximately 73,000 at May 31, 2026.
- Leadership: Elliott Hill, president and CEO.
- Wholesale revenue: $27.5B in FY2026.
- NIKE Direct revenue: $17.7B in FY2026.
How Nike Makes Money
Nike earns revenue by selling footwear, apparel, equipment, accessories, Jordan products, and Converse through wholesale accounts, Nike-owned stores, digital platforms, and licensing.
Current Strategic Context
The company is in a turnaround. Wholesale is recovering, Nike Direct remains pressured, Converse is weak, and Elliott Hill is trying to rebuild product credibility and marketplace discipline without losing Nike's global scale advantage.
