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Principal Financial Group, Inc.

Founders

Who Founded Principal Financial?

Edward Temple · Founded 1879 · HQ today: Des Moines, Iowa, United States

Who founded Principal Financial?

Principal Financial was founded by Edward Temple in 1879. It is now led by Deanna Strable.

Founders
Edward Temple
Founded
1879
Headquarters
Des Moines, Iowa, United States
Number of founders
1
Current CEO
Deanna Strable (since 2025)
Where was Principal Financial founded?
Principal Financial was founded in Des Moines, Iowa, United States in 1879.
When was Principal Financial founded?
Principal Financial was founded in 1879.
Who started Principal Financial?
Principal Financial was founded by Edward Temple.
How old is Principal Financial?
Principal Financial is 147 years old as of 2026.

Founding Story

Edward Temple, a banker from Chariton, Iowa, organized the Bankers Life Association in Des Moines in 1879 to give bankers and their employees affordable life insurance through an assessment-based mutual association. Bankers Life later became a mutual legal reserve insurer, adopted the Principal name in the 1980s, and moved into group pensions and retirement plans, the business that now defines the company.

Edward Temple

Co-founder 1879

Background

Edward Temple was a banker in Chariton, Iowa, with experience in rural banking and finance before organizing the Bankers Life Association in 1879.

Role at Principal Financial Group, Inc.

Edward Temple organized the Bankers Life Association in Des Moines in 1879 as an assessment-based mutual association offering low-cost life insurance to bankers and their employees. That association grew into Bankers Life Company and eventually Principal Financial Group, which still lists 1879 as its founding year. Edward Temple was born in 1867.

Principal Financial Group, Inc.: CEO & Leadership History

Full timeline →

Deanna Strable

Chair, President and CEO

2025 – Present

Strable's background across actuarial, Specialty Benefits and CFO roles gives her operating knowledge of all three of Principal's core businesses.

Dan Houston

Former Chairman, President and CEO

2015 – 2025

Houston moved to executive chair when Strable became CEO, providing continuity after a decade leading the company.

J. Barry Griswell

Chairman and Chief Executive Officer

2000 – 2008

He expanded the asset-management business. Larry Zimpleman succeeded him in 2008.

Keep researching Principal Financial

Who Founded Principal Financial? FAQ

Who founded Principal Financial Group and when was it established?

Principal Financial Group was founded in 1879 as Bankers Life Association by Edward Temple, a banker from Chariton, Iowa, along with five other prominent Iowa business leaders and bankers.

What was Edward Temple's original vision when founding Bankers Life Association in 1879?

Edward Temple sought to create a reliable, cooperative life insurance association that provided affordable mutual protection to bank employees, professionals, and their families, addressing the high failure rates and exploitative practices of 19th-century commercial insurers.

How did Bankers Life operate during its early mutual association years?

Bankers Life initially operated on an assessment-based mutual model where members paid minimal membership fees and assessments were collected upon a member's death to provide benefits directly to widows and surviving families.

When did Bankers Life transition into a full legal reserve life insurance company?

In 1911, under the leadership of Edward Temple's successor Gerard Nollen, Bankers Life transformed from an assessment association into a mutual legal reserve life insurance company, establishing permanent policy reserves and guaranteed benefits.

What founding values from 1879 continue to guide Principal today?

The foundational principles of financial prudence, long-term fiduciary stewardship, customer-centric mutual protection, and community engagement established by Edward Temple remain central to Principal's corporate governance.

Who founded Principal Financial Group?

Principal Financial Group was founded by Edward Temple, a Des Moines banker, along with a group of fellow Iowa bankers and business leaders who chartered the Bankers Life Association on July 1, 1879.

What motivated Edward Temple to establish Bankers Life Association?

Temple recognized that commercial life insurance in the late 19th century was often unreliable, overly expensive, and prone to insolvencies; he aimed to create a cooperative mutual association offering affordable, secure benefits to trusted bank colleagues.

What was Edward Temple’s professional background prior to 1879?

Temple was an established bank officer and cashier in Chariton and Des Moines, Iowa, whose financial discipline and conservative lending philosophy shaped the risk management DNA of the emerging insurance enterprise.

How did the original mutual assessment model function under Temple?

Under the mutual assessment plan, members paid nominal fees and contributed to assessment pools when a fellow member died, ensuring minimal administrative overhead and direct policyholder risk-sharing.

When did the organization transition to a legal reserve mutual life company?

In 1911, two years after Edward Temple stepped down, Bankers Life transformed into a legal reserve mutual life insurance company to guarantee fixed death benefits backed by actuarial asset reserves.

What physical presence did Temple establish in Des Moines?

Temple established headquarters in downtown Des Moines, Iowa, laying the foundation for the city to develop into one of North America’s premier global insurance and financial services hubs.

How is Edward Temple honored within Principal Financial today?

Temple is commemorated at Principal’s Des Moines corporate campus, where historical exhibits, philanthropic programs, and leadership awards honor his principles of financial integrity and stewardship.

Did the founders envision modern retirement plan administration?

While the founders focused solely on mutual death benefits, their core institutional relationship with bank employers laid the groundwork for employer-sponsored pension and 401(k) group contracts decades later.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.