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Principal Financial Group, Inc.

Leadership History

Principal Financial: CEO History

3 leaders · 2000 to present

Who is the CEO of Principal Financial?

Deanna Strable is the CEO of Principal Financial, in the role since 2025. The first chief executive was J. Barry Griswell, from 2000.

Current CEO
Deanna Strable (since 2025)
First CEO
J. Barry Griswell (2000)
Leaders documented
3
Founded
1879
NameRoleFromToYears in role
Deanna StrableChair, President and CEO2025Present1
Dan HoustonFormer Chairman, President and CEO2015202510
J. Barry GriswellChairman and Chief Executive Officer200020088
Who was CEO of Principal Financial before Deanna Strable?
Dan Houston was CEO of Principal Financial from 2015 to 2025, before Deanna Strable took over in 2025.

Company Overview

Principal Financial Group is a Des Moines, Iowa, financial services company that serves employers, plan participants and institutional investors rather than retail traders. It administers retirement plans, manages $808 billion of assets (Q2 2026), and sells group benefits and protection products, with the bulk of earnings coming from US retirement, asset management and Specialty Benefits. The firm was founded in 1879 in Des Moines, Iowa, initially operating as the Bankers Life Association before evolving into an international retirement and asset management leader.

Principal reports four operating segments. Retirement and Income Solutions earns recordkeeping, administration and asset-based fees on employer 401(k), pension and nonqualified plans, plus spread income on pension risk transfer and other guaranteed products. Principal Asset Management earns management fees on public and private market strategies for institutional, retail and internal clients, and runs Principal International, which sells pension and investment products in Latin America and Asia (including Brasilprev in Brazil and Cuprum in Chile). Benefits and Protection collects premiums and fees from group dental, vision, life, disability and supplemental coverage (Specialty Benefits) and from business-owner and executive life insurance. Investment income on the general account supports the insurance and guaranteed businesses.

Deanna Strable

Chair, President and CEO

2025 – Present

1 year (current)

Key Decisions & Impact

Strable joined Principal in 1990 as an actuarial assistant and held more than 15 roles across the organization over three-plus decades, including building the company's Specialty Benefits division as its first leader and integrating it with the life-insurance business, before becoming a business-unit president in 2015 and CFO for nearly a decade. She was named president and COO in August 2024, then president and CEO effective January 7, 2025, succeeding Dan Houston, and added board chair in September 2025.

Legacy

Strable's background across actuarial, Specialty Benefits and CFO roles gives her operating knowledge of all three of Principal's core businesses.

Dan Houston

Former Chairman, President and CEO

2015 – 2025

10 years

Key Decisions & Impact

Houston spent about 40 years at Principal, became CEO in 2015, led the 2019 Wells Fargo Institutional Retirement & Trust acquisition, and oversaw the 2021-2022 strategic review that exited retail fixed annuities and individual universal life.

Legacy

Houston moved to executive chair when Strable became CEO, providing continuity after a decade leading the company.

J. Barry Griswell

Chairman and Chief Executive Officer

2000 – 2008

8 years

Key Decisions & Impact

Griswell became chief executive in 2000 and led the 2001 demutualisation and listing.

Legacy

He expanded the asset-management business. Larry Zimpleman succeeded him in 2008.

Challenges & Strategic Context

Principal's fee revenue moves with equity and bond markets, and management called out concentrated investment-management outflows in 2026. Retirement recordkeeping faces steady fee compression from larger platforms such as Fidelity and Empower, while the insurance and pension risk transfer books carry interest-rate, credit, commercial real estate and claims risk.

Principal Financial CEO and Leadership FAQ

Who is the current CEO of Principal Financial Group and who were her predecessors?

Deanna D. Strable is the President and CEO of Principal Financial Group (2025, present). Her prominent predecessors include Dan Houston (CEO from 2015 to 2024), Larry Zimpleman (CEO from 2008 to 2015), and J. Barry Griswell (CEO from 2000 to 2008).

What were Dan Houston's primary accomplishments as CEO of Principal Financial Group?

During his decade-long tenure (2015 to 2024), Dan Houston led Principal through large asset growth, completed the landmark $1.2 billion acquisition of Wells Fargo's institutional retirement business in 2019, executed the strategic pivot away from capital-intensive retail life/annuities, and expanded global asset management capabilities.

What background and executive experience does Deanna Strable bring as CEO?

Deanna Strable joined Principal in 1990 as an actuarial assistant, led Specialty Benefits, served as CFO and then president and COO from 2024, and became CEO effective January 7, 2025.

How did Larry Zimpleman lead Principal through the 2008 Global Financial Crisis?

Taking office as CEO in 2008, Larry Zimpleman successfully navigated Principal through the Great Recession by maintaining strict liquidity, fortifying the general account investment portfolio, and accelerating expansion in high-return international pension markets.

What was J. Barry Griswell's historical impact on Principal Financial Group?

J. Barry Griswell led Principal's historic demutualization in October 2001, transitioning the company from a mutual life insurance association into a publicly traded corporation on the NYSE (and later NASDAQ) and establishing Principal as a modern financial services giant.

What strategic priorities has Deanna Strable emphasized since becoming CEO?

Deanna Strable has focused on accelerating digital and AI-driven automation across customer touchpoints, expanding small-to-midsize business market share, scaling global institutional asset management, and maintaining disciplined shareholder capital returns.

Who is the current CEO of Principal Financial Group?

Daniel J. Houston is the Chairman, President, and Chief Executive Officer of Principal Financial Group, having served as CEO since 2015 and Chairman of the Board since 2016.

What career background did Dan Houston have before becoming CEO in 2015?

Dan Houston joined Principal in 1984 as a sales representative in Dallas, rising through regional management to head US Retirement and Investor Services before becoming President and COO in 2014 and CEO in 2015.

What major initiatives have defined Dan Houston’s tenure as CEO?

Houston orchestrated the transformational $1.2B acquisition of Wells Fargo’s retirement business in 2019, executed the capital-light portfolio pivot away from retail life insurance in 2021–2022, and accelerated global digital platforms.

Who was Larry D. Zimpleman and what was his contribution as CEO?

Larry Zimpleman served as CEO from 2008 to 2015, successfully navigating the company through the 2008 financial crisis without government bailout funds, expanding asset management globally, and acquiring Chile’s Cuprum.

What role did J. Barry Griswell play in Principal’s history?

J. Barry Griswell was CEO from 2000 to 2008, architecting the 2001 demutualization and public listing on the NYSE, while establishing the Principal Financial Group Foundation and championing national corporate diversity.

How did G. David Hurd modernize the company in the 1980s?

G. David Hurd, CEO from 1989 to 1994, spearheaded the 1985 renaming from Bankers Life to Principal Mutual Life and committed the organization to pioneering employer-sponsored 401(k) group retirement plans.

Who was Edward Temple and what was his founding vision?

Edward Temple was the co-founder and first president of Bankers Life Association from 1879 until 1909, instituting mutual assessment life insurance principles that provided financial security to nineteenth-century Midwestern families.

How does Principal’s board of directors approach executive succession planning?

Principal emphasizes long-tenured internal leadership development, rotating senior executives across retirement operations, global asset management, and corporate risk management prior to top executive selection.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.