Principal Financial Group, Inc.
Explore Principal Financial Group
Core profile pages, annual revenue records, and related research hubs for this company.
Leadership History
2 leaders · 2015 to present
Principal Financial Group is a public retirement, asset management, insurance, and benefits company based in Des Moines. FY2025 revenue was $15.6255 billion. The most useful way to read the company is through its revenue model, leadership, competitive position, and the specific risks that can weaken the strategy.
Principal makes money from premiums, fees, investment income, retirement-plan administration, asset management fees, annuities, group benefits, and protection products.
Chair, President and CEO
2025 – Present
1 year (current)
Named CEO in 2025 after decades at Principal and leads the company across retirement, benefits, asset management, and financial security.
Former Chairman, President and CEO
2015 – 2025
10 years
Led Principal through portfolio changes, retirement scale expansion, and the Wells Fargo IRT integration era.
Principal Financial Group faces risks from interest-rate volatility, equity market swings, insurance claims, credit losses, regulation, fee compression, and competition from larger insurers and asset managers.
Deanna D. Strable is the current CEO or global chair leader of Principal Financial Group.
Principal Financial Group's leadership agenda centers on retirement scale, small and midsize business benefits, asset management, digital enrollment, risk discipline, capital returns, and workplace distribution.
Leadership changes help explain shifts in capital allocation, product priorities, risk appetite, and competitive positioning.
Principal Financial Group's leaders have shaped its expansion, operating model, and response to industry change.