Polestar Racing (Volvo Car AB Acquisition of Tuning Division)
2015
$80M
Why
Volvo Cars acquired 100% of the Polestar performance brand and tuning division from founder Christian Dahl to establish an in-house high-performance skunkworks equivalent to Mercedes-AMG and BMW M.
Impact
Provided the corporate and trademark foundation for Volvo Cars and Geely Holding to spin Polestar out as an independent electric performance brand in 2017.
Outcome
Laid the bedrock for Polestar's rebirth as a global pure-electric brand.