Peloton Interactive, Inc.
Leadership History
2 leaders · 2012 to present
Peter Stern is the CEO of Peloton Interactive, in the role since 2025. The first chief executive was John Foley, from 2012.
| Name | Role | From | To | Years in role |
|---|---|---|---|---|
| Peter Stern | Chief Executive Officer and President | 2025 | Present | 1 |
| John Foley | Co-founder and former CEO | 2012 | 2022 | 10 |
Founded in 2012 and public since its September 2019 IPO, Peloton built the connected home fitness category by pairing premium equipment with live and on-demand classes streamed from its studios. It reports two segments, Connected Fitness Products and Subscription, and owns Precor, the commercial fitness equipment maker it bought in 2021. The company is headquartered in New York City, New York. Peloton Interactive was founded in January 2012 in New York City by John Foley, Hisao Kushi, Yony Feng, Tom Cortese, and Graham Stanton to unite boutique studio cycling with luxury home hardware, pioneering the connected fitness category.
Peloton makes money in two ways. First, it sells connected hardware (Bike, Bike+, Tread, Tread+, Row and the Cross Training Series launched in October 2025) plus Precor equipment for gyms, hotels and other commercial customers. Second, and more importantly, it charges recurring membership fees: All-Access Membership for hardware owners rose from $44 to $49.99 per month in October 2025, while app-only tiers (App One and App+) cost $15.99 and $28.99 per month. Subscription revenue carries far higher gross margins than hardware, so the installed base of about 2.55 million paid Connected Fitness subscriptions is the core of the economics.
Chief Executive Officer and President
2025 – Present
1 year (current)
Raised membership prices, launched the Cross Training Series and Peloton IQ, acquired Breathwrk and expanded commercial sales.
Former Apple services executive (Fitness+, TV+, iCloud) and Ford Integrated Services president who became CEO on January 1, 2025. He led the cost cuts, October 2025 product and pricing relaunch, and Peloton's first full-year profit in fiscal 2026.
Co-founder and former CEO
2012 – 2022
10 years
Created Peloton and led the company through product launch, scaling, IPO, and the pandemic demand surge.
Peloton faces continuing subscriber attrition, softer hardware demand, a fiscal 2027 revenue outlook below fiscal 2026, and competition from iFIT (NordicTrack), Echelon, Tonal, Hydrow, Apple Fitness+, gyms and lower-cost fitness apps.
Peter Stern was appointed President and Chief Executive Officer of Peloton Interactive effective January 1, 2025. Stern is a top subscription media and tech executive who previously served as President of Ford Integrated Services, Vice President of Services at Apple (overseeing Apple Fitness+, Apple TV+, Apple News, and iCloud), and Chief Product Officer at Time Warner Cable.
John Foley co-founded Peloton in 2012 and served as its Chief Executive Officer for a decade, guiding the company from a Kickstarter prototype into a global connected fitness giant and leading its 2019 IPO. Foley stepped down as CEO in February 2022 following the post-pandemic market correction.
Barry McCarthy, former Chief Financial Officer of both Spotify and Netflix, served as CEO of Peloton from February 2022 to May 2024. McCarthy orchestrated a dramatic turnaround: cutting over $1 billion in annualized costs, exiting owned manufacturing, expanding third-party retail (Amazon/Costco), introducing the Rental program, and refinancing long-term debt before stepping down.
Following Barry McCarthy's departure in May 2024, Peloton Board Chairperson Karen Boone and Director Chris Bruzzo served as Interim Co-CEOs, maintaining cost discipline and guiding the comprehensive search that culminated in the appointment of Peter Stern.
Peter Stern's mandate is to use his extensive subscription services background (from Apple and Time Warner Cable) to drive profitable subscriber growth, innovate next-generation software features, expand international B2B partnerships, and cement Peloton's long-term financial stability.
Key executive leaders include Liz Coddington (Chief Financial Officer), Nick Caldwell (Chief Product Officer), Lauren Weinberg (Chief Marketing Officer), and seasoned executives across content production, hardware engineering, and legal operations.
During 2020-2021, demand exploded as gyms closed, leading management to invest heavily in supply chains and new factories. When lockdowns ended in 2022, demand normalized abruptly, prompting executive leadership to aggressively downsize manufacturing, cut operating costs, and pivot from hardware capex to recurring subscription software.
Peloton's executive compensation packages are heavily weighted toward long-term performance-based restricted stock units (PSUs) and stock options tied directly to sustainable free cash flow generation, revenue growth, and total shareholder return.
Compare executive leadership tenures and strategic transitions
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