Breathwrk
2025
$2M
Why
Peloton acquired Breathwrk, a breathing exercise app, for $2.2 million on October 3, 2025, as part of CEO Peter Stern's strategy to expand the Peloton platform beyond traditional fitness content into the broader wellness category, which includes meditation, sleep, nutrition, and mental health. The acquisition represented a small but strategically significant step toward transforming Peloton from a fitness company into a comprehensive wellness platform.
Impact
The Breathwrk acquisition provided Peloton with breathing exercise content and technology that could be integrated into the company's class library, offering subscribers a new modality for stress reduction and recovery. The acquisition also signaled Peloton's intent to pursue additional acquisitions in the wellness space to expand its content offerings.
Outcome
The Breathwrk acquisition was completed in October 2025, and the breathing exercise content was subsequently integrated into the Peloton platform, though the financial impact of the acquisition was immaterial given the $2.2 million purchase price.