Peloton Overview
Peloton Interactive, Inc. is a connected fitness and digital subscription company headquartered in New York City. FY2025 revenue was $2.4908 billion, down from $2.7005 billion in FY2024, while the FY2025 net loss narrowed to $118.9 million. Peloton reported 2,145 U.S. employees and 511 international employees as of June 30, 2025, for a global workforce of about 2,656. The company trades on the NASDAQ under PTON and is led by Peter Stern, who became CEO and President effective January 1, 2025.
How Peloton Makes Money
Peloton makes money from connected fitness equipment, All-Access connected fitness subscriptions, app subscriptions, commercial fitness hardware and services, and accessories. Hardware creates the installed base, but the subscription layer is the higher-quality economic engine because members pay recurring monthly fees for live classes, on-demand content, training plans, and app access.
Peloton Financials
Peloton reported $2.4908 billion of FY2025 revenue, compared with $2.7005 billion in FY2024 and $2.8002 billion in FY2023. The net loss narrowed to $118.9 million in FY2025 from $551.9 million in FY2024. The filing-based workforce count was about 2,656 employees globally as of June 30, 2025.
Competitive Position
Peloton competes with connected-fitness hardware makers, gym chains, fitness apps, wearables, and broader wellness platforms. Apple, iFIT, Echelon, Tonal, Hydrow, Garmin, Nike, and lower-priced digital workout products all attack parts of the value proposition. Peloton is strongest where hardware, content, instructors, and community reinforce one another.
