People often call MercadoLibre the Amazon of Latin America, but the comparison misses half the business. Besides the region's largest online marketplace, it runs one of its largest fintechs. Mercado Pago had 88 million monthly active users in Q2 2026 and manages $23 billion in user assets. The company is Montevideo-based, NASDAQ-listed and part of the NASDAQ-100. It was worth about $89 billion in late September 2026, down from more than $130 billion in mid-2025. The company is headquartered in Montevideo, Uruguay. The absolute undisputed sovereign of Latin American e-commerce was founded in Argentina in 1999, surviving massive hyperinflation to build an empire that flawlessly combines Amazon and PayPal.
MercadoLibre makes money in two ways. Commerce (Mercado Libre) charges sellers commissions on marketplace sales, collects shipping and fulfillment fees through Mercado Envios, sells advertising through Mercado Ads, and runs some first-party retail. Fintech (Mercado Pago) charges merchants fees on online and in-store payments (QR codes and Point card readers) and earns interest on consumer loans, merchant loans and credit cards. Mercado Pago also holds user deposits: assets under management reached $23 billion in Q2 2026. Payment processing grew out of the marketplace, but most of Mercado Pago's volume now comes from outside it.