Automobili Lamborghini S.p.A. Revenue in 2024

Automobili Lamborghini S.p.A. reported $3.2B in revenue for fiscal year 2024. This represents a growth of 10.3% compared to the 2023 figure of $2.9B.

Lamborghini's $680 million net income on $3.2 billion in revenue represents a 21.25% net margin — a figure that exceeds the profitability of most premium automakers operating at ten times the scale. Ferrari, the closest publicly traded comparable, operates in the same margin range. The difference between Lamborghini and a typical automotive manufacturer is not just price point; it is the Ad Personam customization program. Over 80% of all Lamborghinis sold in FY2024 included personalization through Ad Personam, with the average customization spend per vehicle reaching $120,000 — revenue that carries essentially zero marginal cost once the production line is already running. A Revuelto configured with a specific exterior color, bespoke interior material combination, and custom stitching generates dramatically more revenue than the base vehicle for a fraction of the additional production cost. Revenue grew from $2.38 billion in FY2022 to $2.9 billion in FY2023 to $3.2 billion in FY2024 — a three-year compounding that reflects both the Urus volume growth and the continued expansion of the customization program's average transaction value. The company intentionally produces fewer vehicles than order demand would support, maintaining waitlists that validate pricing power and prevent the secondary market discounting that would signal oversupply. Lamborghini carries no public market capitalization, as it operates as a wholly owned subsidiary of Audi AG within the Volkswagen Group. Audi acquired the brand in 1998 for approximately $110 million. Against FY2024 net income of $680 million, that acquisition price represents one of the most asymmetric corporate purchases in automotive history — a 1998 investment that now generates more than six times its purchase price in annual earnings.