Klaviyo, Inc.
Acquisitions
4
Major Deals Covered
This page covers 4 major deals from 2022 to 2026, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Agency (team and technology) | 2026 | Undisclosed | Agreement announced in August 2026 to acquire the team and technology of Agency, an AI-native customer success company; its co-founder and CEO Elias Torres is to become Klaviyo's Chief Product Officer after closing. |
| Agency | 2026 | Undisclosed | AI-native customer success startup. |
| Gatsby | 2025 | Undisclosed | Social automation platform. |
| Napkin.io | 2022 | Undisclosed | Browser-based code deployment for developers. |
2026
Agreement announced in August 2026 to acquire the team and technology of Agency, an AI-native customer success company; its co-founder and CEO Elias Torres is to become Klaviyo's Chief Product Officer after closing.
2026
AI-native customer success startup.
2025
Social automation platform.
2022
Browser-based code deployment for developers.
Klaviyo is pushing upmarket (4,477 customers paid more than $50,000 in ARR at June 30, 2026, up 36%), expanding abroad, cross-selling SMS, WhatsApp, Reviews, CDP and service products, and repositioning from email tool to autonomous B2C CRM. Partnerships with Shopify, Stripe, Anthropic and Figma extend where its data and agents can be used.
Klaviyo sells software subscriptions to consumer brands. Email plans are priced mainly by the number of active profiles a brand stores; SMS and WhatsApp are sold as message credits; and add-ons such as Klaviyo CDP, Reviews, Customer Hub/service tools and AI agents raise spend per account. A free tier lets small stores start without a sales call, and pricing rises automatically as a merchant's list and send volume grow. Revenue expansion comes from three levers: customers growing, customers adding channels, and customers adopting more products. At June 30, 2026, 20% of ARR came from customers using three or more products and net revenue retention was 109%.
In August 2026 Klaviyo agreed to acquire the team and technology of Agency, an AI-native customer success company. Klaviyo has otherwise built most products, including SMS, Reviews and CDP, in-house.
Management said Agency's team will speed up Klaviyo's AI agents as it builds an autonomous B2C CRM; Agency CEO Elias Torres is to become Chief Product Officer.
Klaviyo has not disclosed the price.
Compare corporate acquisition records, deal values, and strategic targets
Explore Klaviyo
Core profile pages, founders and related research hubs for this company.