Deere & Company
Explore Deere &
Core profile pages, annual revenue records, and related research hubs for this company.
Leadership History
3 leaders · Full leadership timeline
John Deere began with a steel plow and grew into one of the world's most recognized equipment brands. The modern Deere story is about turning equipment into connected production systems for agriculture, construction, and forestry customers.
Deere makes money by selling agricultural, turf, construction, forestry, and roadbuilding equipment, plus parts, technology, services, warranties, and financing. Equipment operations provide most revenue, while John Deere Financial supports retail and wholesale purchases and generates finance income.
Chairman and Chief Executive Officer
Leads Deere through precision agriculture, smart industrial strategy, and automation investment.
Former Chairman and Chief Executive Officer
Led Deere through global expansion, technology investment, and commodity-cycle volatility.
Founder
Founded the company and developed the steel plow that anchored Deere's equipment identity.
Deere faces agricultural cycle weakness, crop-price pressure, farmer income volatility, tariffs, dealer inventory management, construction cyclicality, financing spreads, and competition in precision technology.
John C. May is the current CEO of Deere & Company.
Leadership matters because equipment-cycle discipline, R&D, dealer inventory, automation, and software strategy shape Deere's margins.
John Deere's profile includes a leadership timeline with current and former executives.