Deere & Company, known globally through the John Deere brand, sells agricultural, turf, construction, forestry, roadbuilding, and financial services solutions. In FY2025, Deere reported net sales and revenues of $45.684 billion and net income attributable to Deere & Company of $5.027 billion. The company had 73,146 employees at year-end FY2025 and is led by CEO John C. May.
John Deere: Key Facts
- Founded in 1837 by John Deere.
- Headquartered in Moline, Illinois.
- Reported FY2025 net sales and revenues of $45.684 billion.
- Reported FY2025 net income attributable to Deere & Company of $5.027 billion.
- Had 73,146 employees at year-end FY2025.
- Operates equipment and financial services businesses.
How John Deere Makes Money
Deere earns most of its revenue from equipment operations, which generated $38.917 billion in FY2025 net sales. John Deere Financial supports equipment demand through retail notes, leases, wholesale financing, revolving accounts, and warranties, generating $5.748 billion in finance and interest income.
Why Deere Matters
Deere matters because it sits at the center of farm productivity. Its equipment, dealers, parts, software, guidance tools, financing, and installed base make the company more than a machinery seller.
Competitive Position
Deere's advantage is strongest in agriculture, where brand trust and dealer support are hard to replicate. Its biggest risk is cyclicality: when crop prices, farm income, interest rates, or construction activity turn unfavorable, equipment demand can fall quickly.
