Deere & Company
Market Data Current As Of: September 12, 2026
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Deere & Company
Compare market positioning with top industry peers
Explore Deere &
Core profile pages, annual revenue records, and related research hubs for this company.
Business Model Analysis
Annual Revenue: $45.7B
Deere & generates revenue primarily through Agricultural, reporting roughly $45.7B in annual revenue.
Core Growth Engine: Deere is investing in precision agriculture, autonomous equipment, digital tools, lifecycle solutions, parts and service, dealer productivity, and John Deere Financial....
John Deere makes money through a connected equipment-and-finance model rather than a simple tractor sales model. In FY2025, Deere reported $45.684 billion in net sales and revenues, with $38.917 billion from equipment operations, about 85% of the total. Within equipment, Production and Precision Agriculture generated $17.311 billion, or 45% of equipment operations net sales; Small Agriculture and Turf generated $10.224 billion, or 26%; and Construction and Forestry supplied the remaining major equipment base through earthmoving, forestry, compact construction, and Wirtgen roadbuilding products. John Deere Financial added $5.748 billion of finance and interest income, about 13% of company net sales and revenues, by funding retail notes, leases, wholesale receivables, revolving accounts, and extended warranties tied to Deere machines. The strategic layer is lifecycle economics: Deere sells high-ticket machines through dealers, then earns recurring parts, service, precision-guidance, connectivity, and financing revenue across years of machine use. Precision agriculture matters because tools such as Operations Center, guidance, application technology, and autonomy can raise customer productivity while making Deere's installed base more data-rich and harder to replace. The risk is that equipment remains cyclical: weak farm income, construction slowdowns, high rates, tariffs, or dealer inventory corrections can reduce machine shipments even when the long-term technology strategy is intact.
Deere is investing in precision agriculture, autonomous equipment, digital tools, lifecycle solutions, parts and service, dealer productivity, and John Deere Financial.
Deere & Company's business model is anchored by its core commercial operations: John Deere makes money through a connected equipment-and-finance model rather than a simple tractor sales model. In FY2025, Deere reported $45.
By integrating workflow automation into product delivery, Deere & Company deepens customer engagement and strengthens recurring cash flows in Agricultural, Construction, and Forestry Equipment.
In 2026, Deere & Company continues refining operational efficiency to lower customer acquisition costs while scaling gross margins across key markets.