JioMart makes money mainly as a first-party retailer: it buys groceries, staples, FMCG goods, electronics and fashion through Reliance Retail's supply chain and earns the retail margin when it sells them online. Orders are picked from nearby Reliance stores (Smart Bazaar, Smart Point, Reliance Digital, Trends) rather than from stand-alone warehouses, which lets the company reuse inventory and rent it already pays for. Additional income comes from third-party marketplace sellers (whose active base grew 26% year-on-year in Q1 FY27), brand advertising, delivery and handling fees, and Reliance's own consumer brands such as Campa, Independence and Good Life. A separate B2B channel, JioMart Partner, supplies neighbourhood kirana stores at wholesale prices.