Guccio Gucci S.p.A.
Acquisitions
3
Major Deals Covered
This page covers 3 major deals from 1999 to 2001, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Bottega Veneta | 2001 | Undisclosed | Acquired under Tom Ford and Domenico De Sole to expand the Gucci Group multi-brand luxury fashion portfolio. |
| Boucheron | 2000 | Undisclosed | Acquired historic Place Vendôme high jewellery house Boucheron to enter ultra-high-end luxury fine jewellery and watches. |
| Yves Saint Laurent | 1999 | Undisclosed | Gucci Group bought Yves Saint Laurent and its beauty business from Sanofi to build a multi-brand luxury group. |
2001
Acquired under Tom Ford and Domenico De Sole to expand the Gucci Group multi-brand luxury fashion portfolio.
Gave Gucci Group a leather goods house known for its intrecciato weave and low-logo style.
Bottega Veneta is now a Kering house with ~$1.92 billion (€1.7 billion) of 2025 revenue.
2000
Acquired historic Place Vendôme high jewellery house Boucheron to enter ultra-high-end luxury fine jewellery and watches.
Took Gucci Group into high jewelry.
Boucheron is part of Kering Jewelry, which grew 20% comparable in H1 2026.
1999
Gucci Group bought Yves Saint Laurent and its beauty business from Sanofi to build a multi-brand luxury group.
The current plan, part of Kering's ReconKering roadmap presented on April 16, 2026, has three parts. The first is creative: Demna's collections, starting with La Famiglia in September 2025 and his first runway show in February 2026, aim to make Gucci feel like Gucci again. The second is commercial: launching new bag lines, tightening distribution and closing weaker stores. The third is brand reach: the Alpine F1 partnership and the move of Gucci Beauty to L'Oréal on a 50-year licence.
Gucci makes money mainly by selling its own products in its own stores. In 2025, directly operated retail, including e-commerce, accounted for 92% of Gucci revenue; wholesale and other revenue made up the rest (~$318 million (€281 million) in H1 2026). Leather goods such as handbags, wallets and luggage are the core category, followed by shoes and ready-to-wear. Gucci-branded eyewear is designed and distributed by sister company Kering Eyewear, and Gucci fragrances and cosmetics are produced under licence by Coty. In July 2026 Gucci signed a 50-year exclusive beauty licence with L'Oréal, expected to take effect in mid-2027. Kering has also been cutting its store count (75 net closures in 2025 and 84 in H1 2026 across the group) and pulling back from wholesale to protect exclusivity.
Following PPR's (Kering's) acquisition of Gucci in 1999, the Gucci Group operated as an active luxury brand incubator, acquiring controlling stakes in Yves Saint Laurent, Bottega Veneta, Balenciaga, Boucheron, and Alexander McQueen, transforming from a single house into the foundation of the world's second-largest luxury group.
In 2013, Gucci acquired Richard Ginori (the prestigious Florentine porcelain manufactory founded in 1735) for ~$14.7 million (€13 million), revitalizing the historic artisan factory to manufacture ultra-luxury Gucci Décor porcelain tableware, home accessories, and scented candles.
In 2014, Kering brought eyewear production in-house by establishing Kering Eyewear, terminating external licensing deals (such as Safilo) to design, manufacture, and distribute Gucci luxury sunglasses and optical frames directly, capturing higher gross margins.
In 2022, Gucci joined the Aura Blockchain Consortium (co-founded with LVMH, Prada, and Cartier), leveraging shared cryptographic blockchain technology to issue digital certificates of authenticity and product lifecycle tracking for luxury goods.
In the 1990s, when designer Tom Ford saved the company from bankruptcy, Gucci actually bought Yves Saint Laurent and Balenciaga, forming the "Gucci Group." However, in a massive, brutal corporate war in 1999, French billionaire François Pinault bought the entire Gucci Group to keep it away from his rival at LVMH.
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