BITRIA
2022
Why
Digital asset portfolio management platform.
Gemini
Cryptocurrency ExchangeFounded 2014- HQ today: New York City, New York, United States
Reviewed by Swet Parvadiya
Company data updated: October 2026
Acquisitions
Gemini Acquisitions
4
Major Deals Covered
What are Gemini's biggest acquisitions?
This page covers 4 major deals from 2019 to 2022, each with its price where disclosed and the reason behind it.
- Major deals covered
- 4
- First deal
- 2019
- Most recent
- 2022
| Company | Year | Price | Purpose |
|---|---|---|---|
| Nifty Gateway | 2019 | Undisclosed | Added an NFT and digital art marketplace. |
| Omniex | 2020 | Undisclosed | Institutional trading software for Gemini's institutional business. |
| BITRIA | 2022 | Undisclosed | Digital asset portfolio management platform. |
| Shard X | 2021 | Undisclosed | Secure multi-party computation cryptographic technology. |
- What companies has Gemini bought?
- Major acquisitions by Gemini documented here include BITRIA (2022), Shard X (2021), Omniex (2020) and Nifty Gateway (2019).
- What is Gemini's most recent acquisition?
- The most recent Gemini acquisition documented here is BITRIA, in 2022.
Shard X
2021
Why
Secure multi-party computation cryptographic technology.
Omniex
2020
Why
Institutional trading software for Gemini's institutional business.
Nifty Gateway
2019
Why
Added an NFT and digital art marketplace.
Gemini's Growth & Acquisition Strategy
After expanding into Europe and Asia between 2021 and 2025, Gemini reversed course in February 2026, exiting the UK, EU and Australia to concentrate on the US. Growth now centers on prediction markets, the Gemini Credit Card, staking and OTC services, funded partly by the founders' $100 million investment in May 2026.
How Gemini Makes Money
Gemini earns revenue in three main buckets. Transaction revenue comes from fees on retail and ActiveTrader trades plus its OTC desk; in Q2 2026 exchange revenue fell 38% year over year to $12.5 million as crypto markets cooled. Services revenue, which more than doubled to $23.5 million in Q2 2026, includes the Gemini Credit Card (interchange), staking, custody fees and stablecoin-related income. Interest on customer cash and reserves is a third source. Gemini is also adding event contracts (prediction markets) to its US app to reduce its dependence on spot crypto trading volumes.
Gemini Acquisitions FAQ
What was the strategic acquisition of digital art and NFT platform Nifty Gateway in 2019?
In November 2019, Gemini acquired premier digital art and non-fungible token (NFT) marketplace Nifty Gateway, founded by Duncan and Griffin Cock Foster. Nifty Gateway pioneered custodial NFT drops and credit card purchasing, powering historic $69M+ digital art drops with Beeple and Pak.
Why did Gemini acquire crypto portfolio management platform BITRIA in 2022?
In January 2022, Gemini acquired BITRIA (formerly Blockchange), an advanced digital asset wealth management platform. The acquisition gave registered investment advisors (RIAs) and wealth managers turnkey tools to manage, rebalance, and execute client crypto portfolios directly through Gemini Custody.
How did the 2021 acquisition of crypto credit card startup Blockrize launch the Gemini Credit Card?
In 2021, Gemini acquired fintech startup Blockrize, which had developed a waitlisted credit card with crypto rewards. Gemini integrated Blockrize's technology with WebBank and Mastercard to launch the official Gemini Credit Card.
What strategic investments has Gemini Frontier Fund made in early-stage Web3 startups?
Through its venture investment arm, Gemini Frontier Fund, the company has invested balance sheet capital in innovative decentralized finance (DeFi), zero-knowledge cryptography, Web3 gaming, and blockchain data infrastructure startups.
How does Gemini evaluate potential M&A targets in the fintech and crypto space?
Gemini evaluates acquisitions based on regulatory compliance standards, institutional software architecture, engineering talent, and the ability to integrate directly into the core Gemini Exchange and Custody ecosystem.
How did Gemini integrate acquired engineering teams into its security architecture?
Acquired technology platforms (such as BITRIA and Blockrize) are subjected to comprehensive cybersecurity audits, migrating user data onto Gemini's secure NYDFS-regulated cold-storage and HSM cryptographic infrastructure.
What is Gemini's approach to strategic corporate partnerships with major global banks?
Gemini establishes strategic custody and clearing partnerships with global financial institutions (such as State Street and Commonwealth Bank of Australia), providing institutional-grade crypto sub-custody and trade execution rails.
What is Gemini's future M&A roadmap in the digital asset industry?
Gemini is focused on evaluating specialized technology acquisitions in automated tax reporting, AI-driven algorithmic trading tools, tokenized real-world asset (RWA) platforms, and cross-border payment settlement systems.
What companies has Gemini acquired?
In 2019, Gemini executed a massive, highly strategic acquisition of Nifty Gateway, an early NFT platform founded by the Cock Foster twins. When the NFT market absolutely exploded in 2021, Nifty Gateway generated massive revenue for Gemini. They also acquired Blockrize to launch their crypto credit card.
Related M&A Histories
Compare corporate acquisition records, deal values, and strategic targets
Explore Gemini
Core profile pages, founders and related research hubs for this company.