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Five Below, Inc.

Founders

Who Founded Five Below?

David Schlessinger, Tom Vellios · Founded 2002 · HQ today: Philadelphia, Pennsylvania

Who founded Five Below?

Five Below was founded by David Schlessinger, Tom Vellios in 2002 in Wayne, United States. It is now led by Winnie Y. Park.

Founders
David Schlessinger, Tom Vellios
Founded
2002
Headquarters
Philadelphia, Pennsylvania
Number of founders
2
Current CEO
Winnie Y. Park (since 2024)
Where was Five Below founded?
Five Below was founded in Wayne, United States in 2002. wikidata.org
When was Five Below founded?
Five Below was founded in 2002.
Who started Five Below?
Five Below was founded by David Schlessinger and Tom Vellios.
How old is Five Below?
Five Below is 24 years old as of 2026.

Founding Story

David Schlessinger and Tom Vellios, who had worked together at educational toy chain Zany Brainy, started Five Below in 2002 to serve tweens and teens who had outgrown toy stores but could not afford mall brands. The company was incorporated in January 2002 as Cheap Holdings, renamed Five Below that August, and opened its first store in Wayne, Pennsylvania. The pitch was simple: a bright store where almost everything cost $5 or less.

David Schlessinger

Co-founder 2002

Background

Before Five Below, David Schlessinger founded Encore Books and the educational toy chain Zany Brainy, giving him experience in multi-store specialty retail.

Role at Five Below, Inc.

David Schlessinger co-founded Five Below in 2002 with Tom Vellios. He had earlier founded Encore Books and Zany Brainy. With Vellios he identified an underserved tween and teen customer and built a store where nearly everything cost $5 or less. The first store opened in Wayne, Pennsylvania, in 2002. David Schlessinger was born in 1955.

Tom Vellios

Co-founder 2002

Background

Tom Vellios worked with David Schlessinger at Zany Brainy before co-founding Five Below.

Role at Five Below, Inc.

Tom Vellios co-founded Five Below in 2002 and led the company as CEO in its early growth years, including the 2012 Nasdaq IPO. He later served as chairman, and in July 2024 he became executive chairman during the interim period after Joel Anderson left, before Winnie Park was named CEO. (Exact birth year remains publicly undisclosed).

Five Below, Inc.: CEO & Leadership History

Full timeline →

Daniel Sullivan

Chief Financial Officer

2025 – Present

As Co-Founder and former CEO, he established the highly successful 'treasure hunt' retail model specifically targeting tweens and teens, a demographic completely ignored by traditional dollar stores.

Winnie Y. Park

Chief Executive Officer

2024 – Present

Under Park, comparable sales rose 12.8% in fiscal 2025 and 18.3% in the first half of fiscal 2026, and the store base passed 2,000.

Kenneth Bull

Chief Operating Officer

2024 – Present

Provided continuity through the 2024 leadership transition.

Joel Anderson

President and Chief Executive Officer

2015 – 2024

Sales grew from about $1.0 billion in fiscal 2016 to $3.56 billion in fiscal 2023 during his tenure. He left in July 2024 and later became CEO of Petco.

Keep researching Five Below

Who Founded Five Below? FAQ

Who founded Five Below?

David Schlessinger and Tom Vellios founded Five Below in 2002. Both had worked together at educational toy chain Zany Brainy.

What did David Schlessinger do before Five Below?

He founded Encore Books and Zany Brainy before co-founding Five Below.

Where was the first Five Below store?

The first Five Below store opened in 2002 in Wayne, Pennsylvania, outside Philadelphia.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.