Five Below, Inc.
Leadership History
2 leaders · 2015 to present
Winnie Y. Park is the CEO of Five Below, in the role since 2024. The first chief executive was Joel Anderson, from 2015.
| Name | Role | From | To | Years in role |
|---|---|---|---|---|
| Winnie Y. Park | Chief Executive Officer | 2024 | Present | 2 |
| Joel Anderson | President and Chief Executive Officer | 2015 | 2024 | 9 |
Five Below is an American specialty value retailer built around "the kid and the kid in all of us." Its stores sell trend-driven toys, candy, beauty, tech accessories, room decor, and party supplies, mostly at $5 or less. Unlike Dollar General or Dollar Tree, which lean on household consumables, Five Below focuses on discretionary, fun purchases. It ended fiscal 2025 with 1,921 stores in 46 states and reached 2,022 stores by August 1, 2026. The company is headquartered in Philadelphia, Pennsylvania.
Five Below makes money by selling low-priced merchandise through company-operated stores, which it leases in power, strip, and community shopping centers. Most items cost $5 or less; the Five Beyond section adds selected items above $5. The model depends on fast-turning, trend-driven assortments (licensed products, candy, toys, beauty, tech accessories) that create impulse purchases and repeat trips. Revenue grows two ways: new stores (150 net openings in fiscal 2025) and comparable-store sales (up 12.8% in fiscal 2025). E-commerce, buy-online-pick-up-in-store, and third-party delivery are small add-ons to the store-led model.
Chief Executive Officer
2024 – Present
2 years (current)
Became CEO on December 16, 2024, after leading Forever 21 and Paper Source. Refocused Five Below on its core kid, teen, and parent customer, curated product stories, simpler pricing, and more social and digital marketing.
Under Park, comparable sales rose 12.8% in fiscal 2025 and 18.3% in the first half of fiscal 2026, and the store base passed 2,000.
President and Chief Executive Officer
2015 – 2024
9 years
Led a long national expansion and the rollout of the Five Beyond section with items priced above $5.
Sales grew from about $1.0 billion in fiscal 2016 to $3.56 billion in fiscal 2023 during his tenure. He left in July 2024 and later became CEO of Petco.
These officers report to the chief executive and are not part of the CEO timeline above.
Five Below must protect its value proposition while merchandise costs, tariffs, wages, rent, and logistics expenses rise. It also has to keep stores fresh enough to drive traffic, avoid overexpansion, and make Five Beyond and higher price points additive rather than confusing.
Winnie Y. Park has been CEO since December 16, 2024. She previously served as CEO of Forever 21 and Paper Source.
Joel Anderson was CEO from 2015 until July 2024. COO Kenneth Bull served as interim CEO from July to December 2024.
Daniel Sullivan became CFO and Michelle Israel became Chief Merchandising Officer effective October 6, 2025. Mike Devine chairs the board.
Compare executive leadership tenures and strategic transitions
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