Winnie Y. Park
President and Chief Executive Officer
Legacy
Park joined Five Below in December 2024 to lead the next phase of store growth, merchandising reset, digital capability, and operating discipline.
Five Below, Inc.
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Leadership History
4 leaders · Full leadership timeline
Five Below is not a traditional dollar store. It is a specialty value retailer with a younger brand voice, brighter store experience, and an assortment built around discovery, gifting, seasonal trends, toys, candy, tech accessories, beauty, room decor, and sports.
Five Below operates a company-owned store model built around high-traffic shopping centers, low-priced impulse merchandise, frequent assortment changes, private-label and licensed products, and a compact store format. Stores are the core revenue engine, while digital channels support convenience and customer engagement.
President and Chief Executive Officer
Park joined Five Below in December 2024 to lead the next phase of store growth, merchandising reset, digital capability, and operating discipline.
Co-Founder
Schlessinger co-founded Five Below and helped establish the value-led youth retail concept.
Co-Founder and Former Executive
Vellios helped build the early operating model, merchandising style, and store expansion strategy.
Former President and CEO
Anderson led a major national store expansion period before stepping down in 2024.
Five Below must protect its value proposition while merchandise costs, tariffs, wages, rent, and logistics expenses rise. It also has to keep stores fresh enough to drive traffic, avoid overexpansion, and make Five Beyond and higher price points additive rather than confusing.
Winnie Y. Park leads Five Below.
Park joined Five Below in December 2024 to lead the next phase of store growth, merchandising reset, digital capability, and operating discipline.
David Schlessinger, Tom Vellios, Joel Anderson