Spectrum Brands Battery and Lighting (Rayovac)
2015
$2.5B
Why
The company acquired the Spectrum Brands battery and lighting business to secure a critical foothold in the high-volume Rayovac and portable lighting categories, a region where the company's existing infrastructure was previously non-existent and core market share was lagging.
Impact
The acquisition provided immediate access to the massive US retail power network and the Rayovac mega-brand, serving as the foundational node for the deployment of the premiumization culture across the entire global footprint.
Outcome
The Rayovac integration became one of the company's most successful financial initiatives, driving a 250-basis-point expansion in global operating margins and generating over $1 billion in annual revenue by 2018, validating the company's ability to scale its premiumization model through massive acquisitions.