DraftKings Inc.
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Acquisitions
3
Total Acquisitions
$5.6B
Disclosed Deal Value
2024
$750M
Acquired premier digital lottery courier app to access the massive $100B US lottery market.
Added millions of active lottery players with low customer acquisition cost for cross-selling into Sportsbook and Casino.
Created a massive top-of-funnel customer acquisition channel across non-sportsbook states.
2022
$1.6B
Acquired leading standalone iGaming brand to capture high-margin online casino player demographics.
Added Golden Nugget's loyal casino customer base and expanded live-dealer casino operations.
Solidified DraftKings as a top-two online casino operator in North America.
2020
$3.3B
Acquired proprietary sports betting engine and risk-management technology platform to vertically integrate operations.
Eliminated third-party revenue-share royalties to Kambi, improved platform stability, and enabled proprietary live micro-betting features.
Created an end-to-end proprietary sports betting technology stack.
DraftKings expands by increasing structural hold rates via Same Game Parlays (SGPs), cross-selling Jackpocket digital lottery players into sports betting and iGaming, optimizing customer acquisition costs (CAC), and launching high-margin proprietary casino games.
DraftKings operates an integrated B2C digital gaming and entertainment business model. It generates revenue from: Online Sportsbook (operator hold percentage on sports wagers), iGaming (net gaming revenue from online slots, blackjack, and roulette), Daily Fantasy Sports (tournament entry commission fees), Digital Lottery (ticket processing convenience fees via Jackpocket), and Media/Advertising (sponsorships, podcast distribution, and affiliate marketing).
DraftKings acquired SBTech in 2020 for $3.3B to vertically integrate its risk-management and sportsbook platform, eliminating payments to third-party providers.