Jackpocket
2024
$750M
Why
To acquire top-of-funnel customer acquisition channels outside of traditional sports betting states, DraftKings acquired Jackpocket, the premier digital lottery courier app.
Impact
This severe, aggressive acquisition provided immediate, legal access to the $100 billion US lottery market, securing millions of active lottery players with low customer acquisition costs.
Outcome
By cross-selling these millions of new Jackpocket lottery users directly into its lucrative Sportsbook and iGaming ecosystems, DraftKings optimized its marketing spend, ensuring long-term financial dominance.