Canada Life
Company History
Canada Life History: Founding, Growth & Key Milestones
Founded 1847 in Hamilton, Ontario, Canada
When was Canada Life founded?
Canada Life was founded in 1847 in Hamilton, Ontario, Canada by Hugh Cossart Baker Sr., Jeffry Hall Brock and Joseph Jeffery, making it 179 years old.
- Founded
- 1847
- Founding place
- Hamilton, Ontario, Canada
- Founders
- Hugh Cossart Baker Sr., Jeffry Hall Brock and Joseph Jeffery
- Headquarters today
- 100 Osborne Street North, Winnipeg, Manitoba / 330 University Avenue, Toronto, Ontario, Canada
- Milestones documented
- 14 (1847–2025)
- Current CEO
- Paul Mahon
- Acquisitions
- 5
| Year | Event |
|---|---|
| 1847 | Founded as Canada's First Life Insurer |
| 1874 | London Life Insurance Company Founded |
| 1891 | The Great-West Life Assurance Company Chartered |
| 1969 | Power Corporation of Canada Acquisition |
| 1997 | Great-West Life Acquires London Life ($3.0B) |
| 2003 | Great-West Lifeco Acquires Canada Life ($7.3B) |
| 2013 | Acquisition of Irish Life Group (EUR 1.3B) |
| 2013 | Paul Mahon Appointed President and CEO |
| 2014 | Creation and Rebranding of Empower in the US |
| 2019 | Historic Unification Under Canada Life Brand |
| 2020 | Empower Acquires MassMutual Retirement & Personal Capital |
| 2022 | Empower Acquires Prudential Retirement ($3.55B) |
| 2023 | Acquisition of Investment Planning Counsel (IPC) |
| 2025 | AUMA Surpasses CAD $3.0 Trillion Globally |
- Where was Canada Life founded?
- Canada Life was founded in Hamilton, Ontario, Canada in 1847. canadalife.com
- Who founded Canada Life?
- Canada Life was founded by Hugh Cossart Baker Sr., Jeffry Hall Brock and Joseph Jeffery.
- When did Canada Life start?
- Canada Life was founded in 1847.
- How old is Canada Life?
- Canada Life is 179 years old as of 2026.
- How did Canada Life start?
- Canada Life was founded in Hamilton, Ontario, in 1847 by Hugh Cossart Baker Sr. as Canada's very first domestic life insurance company.
Founding Story
The roots of Canada Life trace back to early Victorian North America and the visionary determination of Hugh Cossart Baker Sr. In 1847, Baker, a respected banker and mathematician in Hamilton, Upper Canada (now Ontario), sought to purchase a life insurance policy to provide financial security for his growing family. At the time, no domestic life insurance company existed anywhere in British North America. To obtain coverage, Baker was forced to undertake a grueling 500-mile journey on horseback, stagecoach, and river steamer to New York City to undergo medical underwriting and purchase a policy from a British mutual insurer. Convinced that Canadians urgently required accessible, locally managed financial protection, Baker assembled a group of 20 prominent Hamilton civic and business leaders upon his return. On August 21, 1847, they formally founded The Canada Life Assurance Company. In 1849, the Parliament of the Province of Canada incorporated the company, establishing the foundational stone of the modern Canadian life insurance industry.
Founders
Hugh Cossart Baker Sr.
Hugh Cossart Baker Sr. was a prominent banker and mathematician in Hamilton, Ontario. In 1847, Baker had to travel to New York City by stagecoach to purchase a life insurance policy; recognizing that Canadians needed local financial protection, he founded Canada Life as Canada's very first domestic life insurer.
Jeffry Hall Brock
Jeffry Hall Brock was an energetic Winnipeg merchant and financier who established Great-West Life in 1891, recognizing that Western Canadian farmers and merchants needed regional financial backing.
Joseph Jeffery
Joseph Jeffery was a visionary lawyer and civic promoter who founded London Life in London, Ontario, in 1874, pioneering industrial branch-based weekly premium insurance for working families.
Key Milestones
Founded as Canada's First Life Insurer
Hugh Cossart Baker Sr. founded The Canada Life Assurance Company in Hamilton, Ontario, establishing domestic insurance in Canada.
Source: canadalife.comLondon Life Insurance Company Founded
Joseph Jeffery and associates founded London Life in London, Ontario, pioneering industrial life insurance for working-class families.
Source: canadalife.comThe Great-West Life Assurance Company Chartered
Jeffry Hall Brock established Great-West Life in Winnipeg, Manitoba, to finance agriculture and families across Western Canada.
Source: canadalife.comPower Corporation of Canada Acquisition
Paul Desmarais Sr.'s Power Corporation of Canada acquired controlling interest in Great-West Life, anchoring a multi-decade financial empire.
Source: canadalife.comGreat-West Life Acquires London Life ($3.0B)
Acquired London Life, bringing the storied 'Freedom 55' retail advisory network under Great-West Lifeco.
Source: canadalife.comGreat-West Lifeco Acquires Canada Life ($7.3B)
Acquired Canada Life Financial Corporation for CAD $7.3 billion, creating a dominant financial powerhouse across Canada, the UK, and Europe.
Source: canadalife.comAcquisition of Irish Life Group (EUR 1.3B)
Acquired Irish Life from the Irish government for EUR 1.3 billion, becoming the undisputed market leader in Irish life insurance and pensions.
Source: canadalife.comPaul Mahon Appointed President and CEO
Paul Mahon became CEO of Great-West Lifeco, architecting the consolidation of Canadian brands and massive expansion of Empower in the U.S.
Source: canadalife.comCreation and Rebranding of Empower in the US
Consolidated Great-West Financial's U.S. retirement recordkeeping operations under the Empower brand.
Source: canadalife.comHistoric Unification Under Canada Life Brand
Unified Great-West Life, London Life, and Canada Life under the single Canada Life brand, creating a streamlined national customer experience.
Source: canadalife.comEmpower Acquires MassMutual Retirement & Personal Capital
Empower acquired MassMutual's retirement plan business ($3.35B) and digital wealth manager Personal Capital ($1.0B).
Source: canadalife.comEmpower Acquires Prudential Retirement ($3.55B)
Empower acquired Prudential's full-service retirement business, cementing its position as the #2 U.S. retirement recordkeeper.
Source: canadalife.comAcquisition of Investment Planning Counsel (IPC)
Acquired IPC from IGM Financial for CAD $575 million, expanding independent financial advisory networks across Canada.
Source: canadalife.comAUMA Surpasses CAD $3.0 Trillion Globally
Great-West Lifeco / Canada Life generated CAD $35.0 billion in revenue with net earnings of CAD $3.75 billion, administering 18M+ U.S. retirement participants.
Source: greatwestlifeco.comMajor Acquisitions
Prudential Financial Full-Service Retirement Business
2022MassMutual Retirement Plan Business
2020Personal Capital Corporation
2020Canada Life Financial Corporation
2003Irish Life Group
2013Keep researching Canada Life
Canada Life Company History FAQ
When was Canada Life founded?
Canada Life was founded on August 21, 1847, in Hamilton, Ontario, by Hugh Cossart Baker Sr., making it Canada's very first domestic life insurance carrier.
When did Great-West Lifeco acquire Canada Life?
Great-West Lifeco acquired Canada Life Financial in 2003 for CAD $7.3 billion, unifying Great-West Life, London Life, and Canada Life under the single Canada Life brand in 2019.
How did Empower become the #2 retirement recordkeeper in the U.S.?
Through multi-billion-dollar acquisitions of MassMutual Retirement ($3.35B) in 2020 and Prudential Retirement ($3.55B) in 2022, serving over 18 million American workers.
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