Aviva
Company History
Aviva History: Founding, Growth & Key Milestones
Founded 1696 in London, England, United Kingdom
When was Aviva founded?
Aviva was founded in 1696 in London, England, United Kingdom by Thomas Bignold and Hand in Hand Mutual Society Founders, making it 330 years old.
- Founded
- 1696
- Founding place
- London, England, United Kingdom
- Founders
- Thomas Bignold and Hand in Hand Mutual Society Founders
- Headquarters today
- London, England, United Kingdom
- Milestones documented
- 13 (1696–2025)
- Current CEO
- Amanda Blanc
- Acquisitions
- 4
| Year | Event |
|---|---|
| 1696 | Hand in Hand Fire Society Founded in London |
| 1797 | Norwich Union Society Founded by Thomas Bignold |
| 1808 | Norwich Union Life Insurance Society Formed |
| 1861 | Commercial Union Assurance Founded |
| 1906 | San Francisco Earthquake Claims Honor |
| 1998 | Merger Creates Commercial General Union (CGU) |
| 2000 | Historic CGU and Norwich Union Megamerger |
| 2002 | Global Rebranding to Aviva plc |
| 2015 | Acquisition of Friends Life Group for £5.6B |
| 2020 | Amanda Blanc DBE Appointed Chief Executive |
| 2021 | Divestiture of 8 Non-Core International Businesses (£7.5B) |
| 2024 | Acquisition of AIG Life UK (£460M) and Probitas |
| 2025 | Record Capital Generation & Dividend Expansion |
- Where was Aviva founded?
- Aviva was founded in London, England, United Kingdom in 1696. aviva.com
- Who founded Aviva?
- Aviva was founded by Thomas Bignold and Hand in Hand Mutual Society Founders.
- When did Aviva start?
- Aviva was founded in 1696.
- How old is Aviva?
- Aviva is 330 years old as of 2026.
Founding Story
The historical origins of Aviva reflect the very birth of the modern insurance industry in Britain. In November 1696, following the catastrophic devastation of the Great Fire of London, a group of prominent merchants met at Tom's Coffee House in the City of London to establish the Hand in Hand Fire & Life Insurance Society, recognized today as the world's oldest mutual fire insurer. A century later, in 1797, entrepreneurial wine and insurance merchant Thomas Bignold established the Norwich Union Society for the Insurance of Houses against Fire in Norfolk, rebelling against extortionate London insurance rates and pioneering mutual profit-sharing for policyholders. Throughout the 19th and 20th centuries, predecessor companies including Commercial Union and General Accident expanded across the globe, earning enduring international trust in 1906 when Commercial Union paid out all claims from the devastating San Francisco earthquake and fire in full. In May 2000, Commercial General Union (CGU) and Norwich Union completed a landmark £15.0 billion merger of equals to form CGNU, officially rebranding as Aviva plc in 2002 to create a unified global financial identity.
Founders
Thomas Bignold
Thomas Bignold was an energetic wine merchant and entrepreneur who founded the Norwich Union Society for the Insurance of Houses against Fire in 1797. Bignold pioneered mutual insurance principles, allowing policyholders to share in underwriting profits.
Hand in Hand Mutual Society Founders
A group of London merchants who met at Tom's Coffee House in 1696 to create the world's oldest mutual fire insurance company, establishing the founding roots of Commercial Union and Aviva.
Key Milestones
Hand in Hand Fire Society Founded in London
Established at Tom's Coffee House in London as the world's oldest mutual fire insurance society, later absorbed into Commercial Union.
Source: aviva.comNorwich Union Society Founded by Thomas Bignold
Thomas Bignold founded the Norwich Union Society for the Insurance of Houses against Fire, establishing one of Britain's most storied insurers.
Source: aviva.comNorwich Union Life Insurance Society Formed
Bignold expanded into life assurance, establishing mutual life policies with annual bonus additions for policyholders.
Source: aviva.comCommercial Union Assurance Founded
Established in London by City merchants following the catastrophic Tooley Street fire, quickly expanding overseas.
Source: aviva.comSan Francisco Earthquake Claims Honor
Commercial Union paid out all claims from the devastating San Francisco earthquake and fire in full, establishing immense global claims-paying prestige.
Source: aviva.comMerger Creates Commercial General Union (CGU)
Commercial Union and General Accident merged to form CGU, one of the UK's largest general insurers.
Source: aviva.comHistoric CGU and Norwich Union Megamerger
CGU and Norwich Union completed a landmark megamerger to create CGNU, Britain's largest insurance institution.
Source: aviva.comGlobal Rebranding to Aviva plc
Shareholders approved rebranding CGNU to Aviva plc, derived from the Latin 'viva' (life), unifying disparate global brands.
Source: aviva.comAcquisition of Friends Life Group for £5.6B
Acquired Friends Life Group, adding 5 million customers and creating the UK's largest life, pensions, and asset management provider.
Source: aviva.comAmanda Blanc DBE Appointed Chief Executive
Insurance industry veteran Amanda Blanc was named CEO, launching an aggressive simplification turnaround focused on the UK, Ireland, and Canada.
Source: aviva.comDivestiture of 8 Non-Core International Businesses (£7.5B)
Sold subsidiaries in France, Italy, Poland, Singapore, Turkey, and Vietnam, generating £7.5B in capital and returning over £5.0B to shareholders.
Source: aviva.comAcquisition of AIG Life UK (£460M) and Probitas
Acquired AIG's UK life protection business and Lloyd's specialty syndicate Probitas 1492, significantly expanding commercial specialty lines.
Source: aviva.comRecord Capital Generation & Dividend Expansion
Generated £20.75 billion in revenue with core operating profits reaching £705 million and Solvency II coverage ratio exceeding 205%.
Source: aviva.comMajor Acquisitions
AIG Life UK
2024Probitas Syndicate 1492
2024Friends Life Group
2015Commercial General Union (CGU) / Norwich Union Merger
2000Keep researching Aviva
Aviva Company History FAQ
When was Aviva founded?
Aviva traces its lineage to 1696 with the Hand in Hand Fire Society and 1797 with Norwich Union, with the modern group created by the 2000 merger of CGU and Norwich Union.
What was Norwich Union?
Norwich Union was one of Britain's most storied mutual insurers, founded by Thomas Bignold in 1797, which merged with CGU in 2000 to form Aviva.
When did CGNU change its name to Aviva?
CGNU was officially rebranded as Aviva plc in July 2002 to create a single global corporate identity derived from the Latin word 'viva'.
What was the significance of the 1906 San Francisco earthquake for Aviva's predecessor?
Predecessor Commercial Union honored all insurance claims in full following the catastrophic 1906 San Francisco earthquake and fires, cementing its global reputation for unwavering claims reliability.
Related Strategic History
Compare founding milestones and corporate evolution
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