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Founders

Who Founded Aviva?

Thomas Bignold, Hand in Hand Mutual Society Founders · Founded 1696 · HQ today: London, England, United Kingdom

Who founded Aviva?

Aviva was founded by Thomas Bignold, Hand in Hand Mutual Society Founders in 1696 in London, England, United Kingdom. It is now led by Amanda Blanc DBE.

Founders
Thomas Bignold, Hand in Hand Mutual Society Founders
Founded
1696
Headquarters
London, England, United Kingdom
Number of founders
2
Current CEO
Amanda Blanc DBE
Where was Aviva founded?
Aviva was founded in London, England, United Kingdom in 1696. aviva.com
When was Aviva founded?
Aviva was founded in 1696.
Who started Aviva?
Aviva was founded by Thomas Bignold and Hand in Hand Mutual Society Founders.
How old is Aviva?
Aviva is 330 years old as of 2026.

Founding Story

The historical origins of Aviva reflect the very birth of the modern insurance industry in Britain. In November 1696, following the catastrophic devastation of the Great Fire of London, a group of prominent merchants met at Tom's Coffee House in the City of London to establish the Hand in Hand Fire & Life Insurance Society, recognized today as the world's oldest mutual fire insurer. A century later, in 1797, entrepreneurial wine and insurance merchant Thomas Bignold established the Norwich Union Society for the Insurance of Houses against Fire in Norfolk, rebelling against extortionate London insurance rates and pioneering mutual profit-sharing for policyholders. Throughout the 19th and 20th centuries, predecessor companies including Commercial Union and General Accident expanded across the globe, earning enduring international trust in 1906 when Commercial Union paid out all claims from the devastating San Francisco earthquake and fire in full. In May 2000, Commercial General Union (CGU) and Norwich Union completed a landmark £15.0 billion merger of equals to form CGNU, officially rebranding as Aviva plc in 2002 to create a unified global financial identity.

What each Aviva founder did

FounderRole at foundingContribution
Thomas BignoldFounder of Norwich Union Society (1797)—
Hand in Hand Mutual Society FoundersPioneers of British Mutual Fire Insurance (1696)—

Role at Aviva

Thomas Bignold was an energetic wine merchant and entrepreneur who founded the Norwich Union Society for the Insurance of Houses against Fire in 1797. Bignold pioneered mutual insurance principles, allowing policyholders to share in underwriting profits.

Role at Aviva

A group of London merchants who met at Tom's Coffee House in 1696 to create the world's oldest mutual fire insurance company, establishing the founding roots of Commercial Union and Aviva.

Aviva: CEO & Leadership History

Full timeline →

Amanda Blanc DBE

Group Chief Executive Officer

Charlotte Jones

Chief Financial Officer

George Culmer

Non-Executive Chair of the Board

Doug Brown

CEO, UK & Ireland Life

Jason Storah

CEO, UK & Ireland General Insurance

Keep researching Aviva

Who Founded Aviva? FAQ

Who founded Aviva?

Aviva traces its founding to Thomas Bignold, who established the Norwich Union Society in 1797, alongside the 1696 founders of the Hand in Hand Fire Society in London.

Why did Thomas Bignold create Norwich Union?

Bignold created Norwich Union because he felt existing London insurance offices were charging extortionate premiums while offering poor customer service to country town residents.

Where was Hand in Hand founded in 1696?

Hand in Hand was established at Tom's Coffee House in the City of London in 1696 following the Great Fire of London.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.