Blinkit (formerly Grofers) is India's largest quick-commerce platform, headquartered in Gurugram and wholly owned by Eternal Ltd, the listed company formerly called Zomato. Founded in 2013 by Albinder Dhindsa and Saurabh Kumar, it rebranded as Blinkit in December 2021, was acquired by Zomato in 2022 for ~$516 million (₹4,447 crore) in stock, and reported ~$4.38 billion (₹37,779 crore) in FY26 revenue. It had 2,751 dark stores on September 30, 2026.
What does Blinkit sell?
- Groceries and essentials: fruit, vegetables, dairy, bread, snacks, beverages, personal care and household staples.
- General merchandise: phones and accessories, small appliances, beauty, toys, stationery and festive gifts. Delhi-NCR stores carry close to 80,000 SKUs.
- Related services: Bistro by Blinkit for quick food, and Blinkit Ambulance in Gurugram.
How does Blinkit make money?
Since September 1, 2025, Blinkit buys stock from brands and distributors and sells it directly to customers, keeping the retail margin. Before that it ran a marketplace and earned commissions. It also earns from in-app advertising sold to brands and from delivery, handling and small-cart fees. The accounting change helped raise reported FY2026 revenue to ₹37,779 crore; net order value is a separate measure of customer orders.
Blinkit financials at a glance
- FY23 revenue: ~$93.5 million (₹806 crore) (partial year after the acquisition)
- FY24 revenue: ~$267 million (₹2,301 crore)
- FY25 revenue: ~$604 million (₹5,206 crore)
- FY26 revenue: ~$4.38 billion (₹37,779 crore)
- Q1 FY27 (April-June 2026): NOV ~$1.99 billion (₹17,132 crore) (+86% YoY), revenue ~$1.82 billion (₹15,664 crore), adjusted EBITDA ~$11.8 million (₹102 crore) (0.6% of NOV)
Latest reported quarter
In July-September 2026 (Q2 FY2027), Blinkit reported ₹20,940 crore of net order value, ₹19,152 crore of segment revenue and ₹184 crore of adjusted EBITDA (0.9% of net order value). It ended the quarter with 2,751 stores. FY2025-to-FY2026 revenue growth is not a like-for-like operating-growth measure because of the inventory-accounting change.
How Blinkit compares with Zepto and Instamart
In the January-March 2026 quarter Blinkit's NOV was ~$1.67 billion (₹14,386 crore), against ~$881 million (₹7,591 crore) for Zepto and ~$658 million (₹5,674 crore) for Swiggy Instamart. A 2026 CLSA count of the top 10 cities found 969 Blinkit stores, 828 for Zepto and 627 for Flipkart Minutes. Flipkart Minutes and Amazon Now are expanding fastest, which keeps pressure on Blinkit's adjusted EBITDA margin of 0.9% of net order value in the September 2026 quarter.
What changed in 2026
Blinkit dropped its 10-minute delivery tagline in January 2026 after the labour ministry raised safety concerns for delivery workers, replacing it with '30,000+ products delivered at your doorstep'. On February 1, 2026 founder Albinder Dhindsa became Group CEO of Eternal, succeeding Deepinder Goyal. Dhindsa has told shareholders he expects Blinkit's NOV to grow at more than 60% a year over the next three years.
