Toyota vs Xiaomi: Founders, CEOs and History
Toyota was founded in 1937 by Kiichiro Toyoda, Sakichi Toyoda and is led by Kenta Kon. Xiaomi was founded in 2010 by Lei Jun, Lin Bin and is led by Lei Jun.
Company facts
Founders
Toyota
Kiichiro Toyoda
Kiichiro Toyoda (1894-1952) founded the Toyota Motor Corporation in 1937, spinning it out of his father's successful textile machinery business.
Sakichi Toyoda
Sakichi Toyoda was not the founder of Toyota Motor Corporation but his inventions and philosophy created the foundation on which it was built. His loom patents generated the capital Kiichiro needed to experiment with automobiles.
Xiaomi
Lei Jun
Lei Jun founded Xiaomi in 2010 and is its chairman and CEO. He set the company's early strategy of selling well-specified phones online at low prices, built the MIUI user community, and later led Xiaomi's 2018 Hong Kong listing.
Lin Bin
Lin Bin co-founded Xiaomi in 2010 and served as its president, overseeing early phone development and supply-chain relationships. He handed the president role to others in 2019 and continued as vice chairman of the board.
CEOs and their tenures
Toyota
- Akio Toyoda2009–2023
President and Chief Executive Officer (now Chairman)
Akio Toyoda took leadership during one of Toyota's hardest modern periods, including the global financial crisis and the unintended acceleration recall crisis.
Source - Koji Sato2023–2026
President and Chief Executive Officer (now Vice Chairman)
Koji Sato inherited a profitable but scrutinized Toyota.
Source - Kenta Kon2026–present
President and Chief Executive Officer
As CFO, he managed the immense capital allocation required for Toyota's massive $35 billion commitment to fully electrify its vehicle lineup by 2030.
Source
Xiaomi
- Lei Jun2010–present
Founder, Chairman and CEO
Sets Xiaomi's product and ecosystem strategy and leads the EV business.
Source - Lin Bin2010–present
Co-founder and Vice Chairman
Co-founded Xiaomi with Lei Jun and served as president during its early growth before moving to the vice chairman role.
Source - Lu Weibing2022–present
President
Runs day-to-day operations of the group, having earlier led the Redmi brand and international business.
Source
Timeline: Toyota and Xiaomi side by side
1937Toyota
Toyota Motor Corporation incorporated
Toyota Motor Corporation was incorporated after Kiichiro Toyoda expanded the Toyoda family business from automatic looms into automobile manufacturing.
1955Toyota
Toyopet Crown launched
The Toyopet Crown gave Toyota a postwar passenger-car platform and later became its first passenger car exported to the United States.
1966Toyota
Corolla launched
Toyota launched the Corolla, a compact car that became central to its mass-market export strategy.
1989Toyota
Lexus launches
Toyota launched Lexus with the LS 400, moving into premium vehicles with a quality-led strategy.
1997Toyota
Prius launches in Japan
Toyota launched the Prius, turning hybrid technology into a mass-produced passenger vehicle.
2010Xiaomi
Xiaomi Founded
Lei Jun and seven co-founders establish Xiaomi in Beijing and release the MIUI Android software.
2011Xiaomi
Mi 1 Launches
Xiaomi launches its first smartphone, sold online.
2014Xiaomi
India Entry and $45B Valuation
Xiaomi enters India and raises funding at a reported $45B valuation.
2016Toyota
Acquired Daihatsu Motor Co., Ltd.
Toyota Motor acquired Daihatsu Motor Co., Ltd..
2018Xiaomi
Hong Kong IPO
Xiaomi lists on the Hong Kong Stock Exchange under stock code 1810 with a weighted voting rights structure.
2021Toyota
Acquired Lyft Level 5
Toyota Motor acquired Lyft Level 5 for $550 million.
2021Toyota
Acquired CARMERA
Toyota Motor acquired CARMERA.
2021Xiaomi
EV Entry Announced
Xiaomi announces it will build electric vehicles and sets up a dedicated EV subsidiary.
2021Xiaomi
Acquired DeepMotion
Xiaomi acquired DeepMotion for $77 million. Autonomous-driving technology company acquired to support Xiaomi's EV program.
2024Xiaomi
SU7 Launch
Xiaomi launches the SU7 electric sedan in March 2024 and begins deliveries.
2025Xiaomi
Record Year and YU7 Launch
Xiaomi launches the YU7 SUV, delivers 411,082 vehicles, and reports FY2025 revenue of ~$63.6B (RMB457.3B).
2026Toyota
Kenta Kon becomes president and CEO
Kenta Kon became president and CEO on April 1, 2026, while Koji Sato moved to vice chairman and chief industry officer.
2026Toyota
FY2026 sales revenues reach ~$340B (JPY 50.685T)
Toyota reported FY2026 sales revenues of ~$340 billion (JPY 50,684.952 billion) and net income attributable to Toyota Motor Corporation of ~$25.8 billion (JPY 3,848.098 billion).
2026Xiaomi
Memory Costs Hit Profit
Q1 revenue falls 10.9% to ~$13.8B (RMB99.1B) and Q2 revenue falls 6.1% to ~$15.1B (RMB108.9B) as memory-chip costs squeeze margins.
Acquisitions
Toyota
- Lyft Level 52021$550M
- CARMERA2021Undisclosed
- Renovo Motors2021Undisclosed
- Daihatsu Motor Co., Ltd.2016Undisclosed
- Toyota Auto Body2012Undisclosed
Questions about Toyota vs Xiaomi
Who is the CEO of Toyota Motor Corporation and Xiaomi Corp.?
Toyota Motor Corporation is led by Kenta Kon and Xiaomi Corp. is led by Lei Jun. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Toyota Motor Corporation founded vs Xiaomi Corp.?
Toyota Motor Corporation was founded in 1937 — 73 years before Xiaomi Corp., which was founded in 2010. Toyota Motor Corporation's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Xiaomi Corp..
How many employees does Toyota Motor Corporation have compared to Xiaomi Corp.?
Toyota Motor Corporation employs approximately 375,235 people, while Xiaomi Corp. employs approximately 56,531. Toyota Motor Corporation has the larger workforce at 375,235 employees, compared to Xiaomi Corp.'s 56,531. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Toyota Motor Corporation and Xiaomi Corp. headquartered?
Toyota Motor Corporation is headquartered in Japan and Xiaomi Corp. is headquartered in China. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Toyota Motor Corporation and Xiaomi Corp.?
Toyota Motor Corporation was founded by Kiichiro Toyoda, Sakichi Toyoda. Xiaomi Corp. was founded by Lei Jun, Lin Bin.
Which company has a longer operating history — Toyota Motor Corporation or Xiaomi Corp.?
Toyota Motor Corporation has been operating for approximately 89 years, making it the more established of the two companies. Xiaomi Corp. has been in operation for around 16 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Toyota vs Xiaomi overview