Target vs Volkswagen: Founders, CEOs and History
Target was founded in 1902 by George Dayton and is led by Michael Fiddelke. Volkswagen was founded in 1937 by Ferdinand Porsche and is led by Oliver Blume.
Company facts
Target
- Founded
- 1902
- Headquarters
- Minneapolis, Minnesota
- Current CEO
- Michael Fiddelke
- Employees
- 415,000
Volkswagen
- Founded
- 1937
- Headquarters
- Wolfsburg, Germany
- Current CEO
- Oliver Blume
- Employees
- 663,000
Founders
Target
George Dayton
George Draper Dayton became a partner in Goodfellow's Dry Goods Company, one of the largest department stores in Minneapolis, in 1902, and became sole owner and president within a year, renaming it the Dayton Dry Goods Company.
Volkswagen
Ferdinand Porsche
Ferdinand Porsche (1875-1951) was an Austrian-born automotive engineer who had worked for Lohner, Austro-Daimler and Daimler-Benz before opening his own design office in Stuttgart in 1931.
CEOs and their tenures
Target
- Robert J. Ulrich1994–2008
Chairman and CEO
Under Ulrich Target grew into the second-largest US discount retailer, built its design-partnership model with designers such as Michael Graves, and added the Super Target format. He retired as chief executive in 2008 and was succeeded by Gregg Steinhafel.
Source - Gregg Steinhafel2008–2014
Chairman, President and CEO
Steinhafel resigned in May 2014 after the data breach and the poor results of Target Canada, which the company closed in 2015 after losses. Brian Cornell succeeded him later in 2014.
Source - Brian Cornell2014–2026
Former Chairman and CEO
Cornell's tenure ended amid a stock and sales slump, with revenue declining for three consecutive fiscal years (from $107.412 billion in FY2023 to $104.780 billion in FY2025) even as the omnichannel infrastructure he built began paying off in the following qua…
Source - Michael Fiddelke2026–present
Chief Executive Officer
Fiddelke inherited a company coming off three straight years of revenue decline. His first two quarters as CEO delivered growth: Q1 FY2026 net sales rose 6.7% and Q2 FY2026 net sales rose 5.3% to $26.5 billion, with comparable traffic up 3.6%.
Source
Volkswagen
- Hermann Münch1946–1947
Chief Executive Officer
Early executive involved in the incredibly complex immediate post-war administration of the completely destroyed factory under British military control.
Source - Heinrich Nordhoff1948–1968
Chief Executive Officer
The absolute legendary post-war architect who took the ruins of the VW factory and transformed the Beetle into a massive, globally beloved cultural icon and economic miracle.
Source - Kurt Lotz1968–1971
Chief Executive Officer
Early post-war leader who began the critical process of diversifying VW's lineup beyond relying entirely on a single model (the Beetle).
Source - Rudolf Leiding1971–1975
Chief Executive Officer
Crucial CEO who managed the extremely difficult, highly risky transition away from the iconic but severely outdated Beetle toward modern, front-wheel-drive water-cooled cars (like the Golf).
Source - Toni Schmücker1975–1982
Chief Executive Officer
Guided the company through the severe financial crises of the 1970s, ensuring the successful launch and massive adoption of the original VW Golf.
Source - Carl Hahn1982–1993
Chief Executive Officer
As CEO in the 1980s, he executed the massive, highly strategic acquisitions of SEAT and Skoda, laying the foundation for VW's absolute dominance in Europe.
Source - Ferdinand Piëch1993–2002
Chief Executive Officer
As the legendary, absolutely ruthless patriarch (and grandson of Ferdinand Porsche), he transformed VW from a struggling mass-market brand into the most powerful automotive conglomerate on Earth.
Source - Bernd Pischetsrieder2002–2006
Chief Executive Officer
Serving as CEO from 2002 to 2006, he oversaw the incredibly complex integration of massive luxury brands like Bugatti and Bentley into the VW Group portfolio.
Source - Martin Winterkorn2007–2015
Chief Executive Officer
As the notoriously demanding, absolutely feared CEO, he oversaw massive global expansion but fostered a culture of absolute terror that led engineers to cheat rather than admit failure.
Source - Matthias Müller2015–2018
Chief Executive Officer
As CEO during the darkest period in modern VW history, he initiated the massive cultural purge of the toxic, highly secretive engineering culture that caused the cheating scandal.
Source - Herbert Diess2018–2022
Chief Executive Officer
Serving as CEO, he forcefully dragged the massive, highly bureaucratic legacy automaker into the Tesla era, though his abrasive style alienated the powerful Porsche-Piëch families.
Source - Oliver Blume2022–present
Chairman of the Board of Management
He also ran Porsche AG alongside the group role until Michael Leiters took over as Porsche CEO on January 1, 2026, leaving Blume focused on Volkswagen Group.
Source
Timeline: Target and Volkswagen side by side
1902Target
Dayton Company is founded
George Dayton becomes a partner in Goodfellow's Dry Goods Company in Minneapolis in 1902, then sole owner in 1903, renaming it Dayton Dry Goods Company -- the business that eventually becomes Target Corporation.
1937Volkswagen
Volkswagen founded
Volkswagen was founded under the German Labour Front as part of a state-directed people's car program.
1945Volkswagen
Wolfsburg restarted
British military administration helped restart peacetime production at Wolfsburg after World War II.
1962Target
First Target store opens
The first Target discount store opens in Roseville, Minnesota.
1965Volkswagen
Audi foundation added
Volkswagen acquired Auto Union from Daimler-Benz, creating the foundation for modern Audi.
1974Volkswagen
Golf production begins
The Golf gave Volkswagen a modern front-engine, front-wheel-drive compact platform after the Beetle era.
2000Target
Company becomes Target Corporation
Dayton Hudson changes its name to Target Corporation as the discount chain becomes the center of the company.
2012Volkswagen
Porsche consolidated
Porsche became a controlled sport-luxury profit anchor within Volkswagen Group.
2013Target
Target Data Breach
Target discloses a data breach affecting more than 40 million customer payment cards during the holiday shopping season, becoming one of the most-cited cybersecurity failures in US retail history.
2014Target
Dermstore Acquired
Target acquires online beauty retailer Dermstore to expand its e-commerce beauty business; it sells the unit to THG for $350 million in 2021.
2015Target
Target Exits Canada
Target announced in January 2015 that it would close all of its Canadian stores, ending an expansion that began in 2013.
2015Volkswagen
Matthias Müller becomes CEO
Matthias Müller became CEO of Volkswagen Aktiengesellschaft in 2015. Chief executive of Volkswagen Aktiengesellschaft from 2015 to 2018.
2015Volkswagen
Emissions Scandal
US regulators accused Volkswagen in September 2015 of fitting diesel cars with software that cheated emissions tests.
2017Target
Target acquires Shipt and Grand Junction
Target acquires same-day delivery platform Shipt for about $550 million and transportation-technology startup Grand Junction, accelerating omnichannel fulfillment.
2018Volkswagen
Herbert Diess becomes CEO
Herbert Diess became CEO of Volkswagen Aktiengesellschaft in 2018. Chief executive of Volkswagen Aktiengesellschaft from 2018 to 2022.
2020Target
Stores become fulfillment hubs
Target's store-based fulfillment model becomes central to digital growth during the pandemic period.
2022Volkswagen
Oliver Blume becomes chairman
Oliver Blume became chairman of Volkswagen Aktiengesellschaft in 2022. He also ran Porsche AG alongside the group role until Michael Leiters took over as Porsche CEO on January 1, 2026, leaving Blume focused on Volkswagen Group.
2024Volkswagen
Rivian software joint venture
Volkswagen and Rivian launched a software joint venture targeting next-generation electrical architecture.
2025Target
Michael Fiddelke named next CEO
Target announces that Michael Fiddelke will succeed Brian Cornell as CEO effective February 1, 2026, after 22 years rising through the company including as CFO and COO.
2025Volkswagen
Revenue reaches ~$364B (EUR321.9B)
Volkswagen reported ~$364 billion (EUR321.9 billion) in sales revenue, ~$10.1 billion (EUR8.9 billion) in operating result, and 8.984 million deliveries.
2026Target
FY2025 revenue is reported
Target reports FY2025 revenue of $104.780B and net income of $3.705B, the third consecutive year of revenue decline.
2026Target
Q1 FY2026 sales rebound
Target reports Q1 FY2026 net sales growth of 6.7% and comparable sales growth of 5.6% under new CEO Michael Fiddelke.
2026Target
Q2 FY2026 growth and raised outlook
Target reports Q2 FY2026 net sales of $26.5B (+5.3%), comparable sales growth of 3.8% and raises full-year guidance to about 5% sales growth.
Acquisitions
Volkswagen
- Porsche AG2012Undisclosed
- Bentley Motors1998Undisclosed
- Auto Union / Audi1965Undisclosed
Questions about Target vs Volkswagen
Who is the CEO of Target Corporation and Volkswagen Aktiengesellschaft?
Target Corporation is led by Michael Fiddelke and Volkswagen Aktiengesellschaft is led by Oliver Blume. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Target Corporation founded vs Volkswagen Aktiengesellschaft?
Target Corporation was founded in 1902 — 35 years before Volkswagen Aktiengesellschaft, which was founded in 1937. Target Corporation's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Volkswagen Aktiengesellschaft.
How many employees does Target Corporation have compared to Volkswagen Aktiengesellschaft?
Target Corporation employs approximately 415,000 people, while Volkswagen Aktiengesellschaft employs approximately 663,000. Volkswagen Aktiengesellschaft has the larger workforce at 663,000 employees, compared to Target Corporation's 415,000. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Target Corporation and Volkswagen Aktiengesellschaft headquartered?
Target Corporation is headquartered in United States and Volkswagen Aktiengesellschaft is headquartered in Germany. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Target Corporation and Volkswagen Aktiengesellschaft?
Target Corporation was founded by George Dayton. Volkswagen Aktiengesellschaft was founded by Ferdinand Porsche.
Which company has a longer operating history — Target Corporation or Volkswagen Aktiengesellschaft?
Target Corporation has been operating for approximately 124 years, making it the more established of the two companies. Volkswagen Aktiengesellschaft has been in operation for around 89 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Target vs Volkswagen overview