Target vs Uber: Founders, CEOs and History
Target was founded in 1902 by George Dayton and is led by Michael Fiddelke. Uber was founded in 2009 by Garrett Camp, Travis Kalanick and is led by Dara Khosrowshahi.
Company facts
Founders
Target
George Dayton
George Draper Dayton became a partner in Goodfellow's Dry Goods Company, one of the largest department stores in Minneapolis, in 1902, and became sole owner and president within a year, renaming it the Dayton Dry Goods Company.
Uber
Garrett Camp
Garrett Camp is a Canadian entrepreneur who conceived Uber after struggling to find taxis in San Francisco. He co-founded StumbleUpon, funded the first UberCab prototype in 2009, and recruited Travis Kalanick to help build it.
Travis Kalanick
Travis Kalanick was the executive who turned Uber from a clever premium-car idea into a global transportation challenger.
CEOs and their tenures
Target
- Robert J. Ulrich1994–2008
Chairman and CEO
Under Ulrich Target grew into the second-largest US discount retailer, built its design-partnership model with designers such as Michael Graves, and added the Super Target format. He retired as chief executive in 2008 and was succeeded by Gregg Steinhafel.
Source - Gregg Steinhafel2008–2014
Chairman, President and CEO
Steinhafel resigned in May 2014 after the data breach and the poor results of Target Canada, which the company closed in 2015 after losses. Brian Cornell succeeded him later in 2014.
Source - Brian Cornell2014–2026
Former Chairman and CEO
Cornell's tenure ended amid a stock and sales slump, with revenue declining for three consecutive fiscal years (from $107.412 billion in FY2023 to $104.780 billion in FY2025) even as the omnichannel infrastructure he built began paying off in the following qua…
Source - Michael Fiddelke2026–present
Chief Executive Officer
Fiddelke inherited a company coming off three straight years of revenue decline. His first two quarters as CEO delivered growth: Q1 FY2026 net sales rose 6.7% and Q2 FY2026 net sales rose 5.3% to $26.5 billion, with comparable traffic up 3.6%.
Source
Uber
- Travis Kalanick2010–2017
CEO
As Co-Founder and CEO, he built Uber into the most valuable startup in history but was ousted by the board in 2017 following severe, highly publicized cultural and legal scandals.
Source - Dara Khosrowshahi2017–present
CEO
Brought in to rescue the company's deeply damaged reputation, he successfully guided Uber through its massive IPO and the catastrophic demand collapse during the COVID-19 lockdowns.
Source
Timeline: Target and Uber side by side
1902Target
Dayton Company is founded
George Dayton becomes a partner in Goodfellow's Dry Goods Company in Minneapolis in 1902, then sole owner in 1903, renaming it Dayton Dry Goods Company -- the business that eventually becomes Target Corporation.
1962Target
First Target store opens
The first Target discount store opens in Roseville, Minnesota.
2000Target
Company becomes Target Corporation
Dayton Hudson changes its name to Target Corporation as the discount chain becomes the center of the company.
2009Uber
UberCab idea takes shape
Garrett Camp and Travis Kalanick developed the Uber idea after discussing the difficulty of getting a reliable ride in Paris and San Francisco.
2010Uber
San Francisco service launch
Uber launched service in San Francisco in 2010, proving that riders would pay for visible arrival times, stored payment, and digital receipts.
2012Uber
UberX expands the addressable market
UberX brought lower-priced rides from personal vehicles into the product mix. That shift moved the company beyond premium black cars, increased driver supply, and opened the larger regulatory debate over licensing, insurance, and worker classification.
2013Target
Target Data Breach
Target discloses a data breach affecting more than 40 million customer payment cards during the holiday shopping season, becoming one of the most-cited cybersecurity failures in US retail history.
2014Target
Dermstore Acquired
Target acquires online beauty retailer Dermstore to expand its e-commerce beauty business; it sells the unit to THG for $350 million in 2021.
2015Target
Target Exits Canada
Target announced in January 2015 that it would close all of its Canadian stores, ending an expansion that began in 2013.
2016Uber
China exit through Didi deal
Uber exited China by selling its local operation to Didi Chuxing after an expensive subsidy fight. The retreat showed that local payments, regulation, mapping, and distribution could outweigh global capital and brand recognition.
2017Target
Target acquires Shipt and Grand Junction
Target acquires same-day delivery platform Shipt for about $550 million and transportation-technology startup Grand Junction, accelerating omnichannel fulfillment.
2017Uber
Dara Khosrowshahi becomes CEO
Dara Khosrowshahi replaced Travis Kalanick as CEO after a year of cultural, legal, and regulatory crises. The transition mattered because Uber needed a more credible operating and governance model before entering public markets.
2019Uber
Uber becomes a public company
Uber completed its initial public offering in May 2019 and later reported roughly $8.0 billion in net IPO proceeds. The listing forced the company to explain its economics to public investors and shifted attention from geographic expansion to profitability.
2020Target
Stores become fulfillment hubs
Target's store-based fulfillment model becomes central to digital growth during the pandemic period.
2020Uber
Postmates acquisition strengthens U.S. Delivery
Uber agreed to acquire Postmates for approximately $2.65 billion in an all-stock transaction. The deal added U.S. Delivery density, local merchant relationships, and delivery-as-a-service capabilities as Eats became more important during the pandemic.
2021Uber
Uber One launches
Uber One launched as a paid membership connecting rides, delivery, and groceries. The product mattered because it gave frequent users a reason to keep more transactions inside one account instead of switching between single-category rivals.
2021Uber
Uber Freight agrees to buy Transplace
Uber Freight agreed to acquire Transplace for approximately $2.25 billion. The deal moved Freight deeper into managed transportation and shipper software, a different business from consumer rides but tied to the same broader logistics ambition.
2023Uber
Waymo partnership brings autonomous rides to Uber
Waymo and Uber announced a multi-year partnership to make the Waymo Driver available through the Uber platform, starting in Phoenix. The deal showed Uber's post-ATG autonomy strategy: partner with vehicle specialists while keeping the marketplace relationship.
2024Uber
$44.0 billion revenue year
FY2024 revenue reached $44.0 billion, up from $37.3 billion in FY2023. The result showed that mobility had recovered after the pandemic while delivery remained a larger and more durable part of the business.
2025Target
Michael Fiddelke named next CEO
Target announces that Michael Fiddelke will succeed Brian Cornell as CEO effective February 1, 2026, after 22 years rising through the company including as CFO and COO.
2025Uber
$52.0 billion revenue and $193.5 billion gross bookings
FY2025 revenue reached $52.0 billion, gross bookings reached $193.5 billion, and annual trips rose to 13.6 billion. The milestone mattered because it showed growth alongside GAAP operating income, adjusted EBITDA, and free cash flow at significant scale.
2026Target
FY2025 revenue is reported
Target reports FY2025 revenue of $104.780B and net income of $3.705B, the third consecutive year of revenue decline.
2026Target
Q1 FY2026 sales rebound
Target reports Q1 FY2026 net sales growth of 6.7% and comparable sales growth of 5.6% under new CEO Michael Fiddelke.
2026Target
Q2 FY2026 growth and raised outlook
Target reports Q2 FY2026 net sales of $26.5B (+5.3%), comparable sales growth of 3.8% and raises full-year guidance to about 5% sales growth.
2026Uber
$14.8 billion Delivery Hero offer and 3,300-role restructuring
Uber offered €41.50 per share for Delivery Hero in July 2026 and launched the tender in September after Delivery Hero's boards backed it. The same month it announced about 3,300 corporate job cuts to remove management layers.
Acquisitions
Uber
- Delivery Hero (pending offer)2026$14.8B
- Drizly2021$1.1B
- Transplace2021$2.3B
- Postmates2020$2.6B
- Careem2020$3.1B
- Otto2016$680M
Questions about Target vs Uber
Who is the CEO of Target Corporation and Uber Technologies, Inc.?
Target Corporation is led by Michael Fiddelke and Uber Technologies, Inc. is led by Dara Khosrowshahi. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Target Corporation founded vs Uber Technologies, Inc.?
Target Corporation was founded in 1902 — 107 years before Uber Technologies, Inc., which was founded in 2009. Target Corporation's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Uber Technologies, Inc..
How many employees does Target Corporation have compared to Uber Technologies, Inc.?
Target Corporation employs approximately 415,000 people, while Uber Technologies, Inc. employs approximately 34,000. Target Corporation has the larger workforce at 415,000 employees, compared to Uber Technologies, Inc.'s 34,000. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Target Corporation and Uber Technologies, Inc. headquartered?
Both Target Corporation and Uber Technologies, Inc. are headquartered in United States, meaning they operate under the same primary regulatory and tax environment.
Who founded Target Corporation and Uber Technologies, Inc.?
Target Corporation was founded by George Dayton. Uber Technologies, Inc. was founded by Garrett Camp, Travis Kalanick.
Which company has a longer operating history — Target Corporation or Uber Technologies, Inc.?
Target Corporation has been operating for approximately 124 years, making it the more established of the two companies. Uber Technologies, Inc. has been in operation for around 17 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Target vs Uber overview