Salesforce vs ServiceTitan: Founders, CEOs and History
Salesforce was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff and is led by Marc Benioff. ServiceTitan was founded in 2012 by Ara Mahdessian, Vahe Kuzoyan and is led by Ara Mahdessian.
Company facts
Salesforce
- Founded
- 1999
- Headquarters
- San Francisco, California
- Current CEO
- Marc Benioff
- Employees
- 83,334
ServiceTitan
- Founded
- 2012
- Headquarters
- Glendale, California, United States
- Current CEO
- Ara Mahdessian
- Employees
- 3,414
Founders
Salesforce
Marc Benioff
Marc Benioff is a fiercely visionary American technology entrepreneur, highly aggressive corporate architect, and the profoundly influential CEO and founding patriarch fundamentally responsible for creating the massively dominant Salesforce cloud software empi…
Parker Harris
Parker Harris is an absolutely brilliant software engineer, fiercely skilled digital architect, and the profoundly influential technical co-founder fundamentally responsible for programming the incredibly complex infrastructural bedrock of the massive Salesfor…
Dave Moellenhoff
Dave Moellenhoff is a highly astute software engineer, fiercely visionary digital operator, and the profoundly influential technical co-founder fundamentally responsible for architecting the highly critical security and multi-tenant frameworks of the massive S…
Frank Dominguez
Frank Dominguez is a fiercely brilliant software engineer, highly strategic digital architect, and the profoundly influential technical co-founder fundamentally responsible for the incredibly robust frontend engineering and early product development of the mas…
ServiceTitan
Ara Mahdessian
Ara Mahdessian is co-founder and Chief Executive Officer of ServiceTitan. He co-founded the company in 2012 with Vahe Kuzoyan after the two built software to help their fathers run contracting businesses.
Vahe Kuzoyan
Vahe Kuzoyan is co-founder and President of ServiceTitan. He co-founded the company in 2012 with Ara Mahdessian and has worked on product and customer strategy, drawing on his family background in plumbing.
CEOs and their tenures
Salesforce
- Marc Benioff1999–present
Chair and Chief Executive Officer
Benioff has led Salesforce for its entire history, apart from co-CEO periods with Keith Block (2018-2020) and Bret Taylor (2021-2023).
Source - Parker Harris1999–present
Co-founder, Director and Chief Technology Officer, Slack
Harris is the remaining co-founder in an executive role and a member of the board.
Source
ServiceTitan
- Ara Mahdessian2012–present
Co-Founder and Chief Executive Officer
Leads strategy and operations; took the company public in December 2024 and is driving the shift to the Max AI offering.
Source - Vahe Kuzoyan2012–present
Co-Founder and President
Co-founded the company and works on product and customer strategy.
Source
Timeline: Salesforce and ServiceTitan side by side
1999Salesforce
Salesforce is founded
Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez founded Salesforce to deliver CRM through a browser.
2004Salesforce
NYSE IPO
Salesforce completed its initial public offering and gave the SaaS model public-market proof.
2005Salesforce
AppExchange launches
Salesforce opened the platform to third-party applications, strengthening its ecosystem moat.
2012ServiceTitan
ServiceTitan founded
Ara Mahdessian and Vahe Kuzoyan founded ServiceTitan in Southern California to build software for trade contractors.
2019Salesforce
Tableau acquisition closes
Salesforce added analytics and visualization through the Tableau acquisition.
2021Salesforce
Slack acquisition closes
Salesforce acquired Slack to add workplace collaboration as a workflow surface for CRM data.
2021ServiceTitan
Aspire acquisition
Acquired Aspire, business management software for commercial landscaping contractors.
2022ServiceTitan
FieldRoutes acquisition
Acquired FieldRoutes, software for pest control and lawn care businesses.
2024ServiceTitan
Nasdaq IPO at $71 per share
Priced its IPO of 8.8 million Class A shares at $71 on December 11, 2024 and began trading as TTAN the next day.
2026Salesforce
FY2026 revenue reaches $41.525B
Salesforce reported $41.525 billion in FY2026 revenue, with subscription and support revenue of $39.388 billion.
2026Salesforce
Q2 fiscal 2027 and raised guidance
Salesforce reported Q2 fiscal 2027 revenue of $11.345 billion, up 11%, Agentforce and Data 360 ARR of nearly $3.9 billion, and raised fiscal 2027 guidance to $46.1-46.4 billion.
2026ServiceTitan
Fiscal 2026 revenue of $961 million
Revenue grew 24% to $961 million with $82.1 billion of gross transaction volume; annualized revenue run rate passed $1 billion.
2026ServiceTitan
Q2 fiscal 2027: record free cash flow
Revenue rose 21% to $292.8 million with $50.5 million of non-GAAP free cash flow, as customers adopted the AI-driven Max offering.
Acquisitions
Salesforce
- Informatica2025$8B
- Own2024$1.9B
- PredictSpring and Tenyx2024Undisclosed
- Airkit.ai2023Undisclosed
- Spiff2023Undisclosed
- Troops.ai2022Undisclosed
ServiceTitan
- Convex2024Undisclosed
- FieldRoutes2022Undisclosed
- Aspire Software2021Undisclosed
Questions about Salesforce vs ServiceTitan
Who is the CEO of Salesforce, Inc. and ServiceTitan, Inc.?
Salesforce, Inc. is led by Marc Benioff and ServiceTitan, Inc. is led by Ara Mahdessian. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Salesforce, Inc. founded vs ServiceTitan, Inc.?
Salesforce, Inc. was founded in 1999 — 13 years before ServiceTitan, Inc., which was founded in 2012. Salesforce, Inc.'s longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger ServiceTitan, Inc..
How many employees does Salesforce, Inc. have compared to ServiceTitan, Inc.?
Salesforce, Inc. employs approximately 83,334 people, while ServiceTitan, Inc. employs approximately 3,414. Salesforce, Inc. has the larger workforce at 83,334 employees, compared to ServiceTitan, Inc.'s 3,414. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Salesforce, Inc. and ServiceTitan, Inc. headquartered?
Both Salesforce, Inc. and ServiceTitan, Inc. are headquartered in United States, meaning they operate under the same primary regulatory and tax environment.
Who founded Salesforce, Inc. and ServiceTitan, Inc.?
Salesforce, Inc. was founded by Marc Benioff, Parker Harris, Dave Moellenhoff, Frank Dominguez. ServiceTitan, Inc. was founded by Ara Mahdessian, Vahe Kuzoyan.
Which company has a longer operating history — Salesforce, Inc. or ServiceTitan, Inc.?
Salesforce, Inc. has been operating for approximately 27 years, making it the more established of the two companies. ServiceTitan, Inc. has been in operation for around 14 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Salesforce vs ServiceTitan overview