Procter & Gamble vs Unilever: Founders, CEOs and History
Procter & Gamble was founded in 1837 by William Procter, James Gamble and is led by Shailesh Jejurikar. Unilever was founded in 1929 by William Hesketh Lever, Samuel van den Bergh, Anton Jurgens and is led by Fernando Fernandez.
Company facts
Procter & Gamble
- Founded
- 1837
- Headquarters
- Cincinnati, Ohio, United States
- Current CEO
- Shailesh Jejurikar
- Employees
- 109,000
Unilever
- Founded
- 1929
- Headquarters
- London, United Kingdom
- Current CEO
- Fernando Fernandez
- Employees
- 96,092
Founders
Procter & Gamble
William Procter
William Procter was an English-born candlemaker who settled in Cincinnati, Ohio, and built a candle-making business there. In 1837, on the advice of his father-in-law, he went into partnership with his brother-in-law James Gamble to form Procter & Gamble.
James Gamble
James Gamble was an Irish-born soap maker in Cincinnati who joined William Procter in 1837 to form Procter & Gamble. He concentrated on soap formulation and efficient production, and the company later launched Ivory Soap, known for floating in water.
Unilever
William Hesketh Lever
William Hesketh Lever (later Lord Leverhulme) co-founded Lever Brothers with his brother James in 1885 and built it around Sunlight Soap, one of the first branded, individually wrapped soaps sold at mass scale.
Samuel van den Bergh
Samuel van den Bergh led Van den Bergh, a Dutch margarine maker that became one of Jurgens' main rivals. The two families combined their businesses into Margarine Unie in 1927, and Margarine Unie merged with Lever Brothers in 1929 to create Unilever.
Anton Jurgens
Anton Jurgens' family firm was among the first to manufacture margarine commercially in the Netherlands after the product was invented in France. Jurgens competed for decades with the Van den Bergh family before the two merged into Margarine Unie in 1927.
CEOs and their tenures
Procter & Gamble
- Jon Moeller2021–2026
Chief Executive Officer; later Executive Chairman
As CFO and later CEO, he successfully stabilized P&G's declining revenue by enforcing strict pricing power during severe global inflation.
Source - Andre Schulten2021–present
Chief Financial Officer
As CFO, he maintained the company's industry-leading gross margins and managed the complex financial exit from the Russian market in 2022.
Source - Shailesh Jejurikar2026–present
President and CEO
Mumbai-born P&G veteran of more than 37 years who previously led Fabric & Home Care and served as Chief Operating Officer.
Source
Unilever
- Alan Jope2019–2023
Chief Executive Officer
Jope simplified Unilever's legal structure and organisation, which made later portfolio separations easier.
Source - Hein Schumacher2023–2025
Chief Executive Officer
Schumacher reset Unilever around fewer, bigger brands and set up the Ice Cream demerger before stepping down in February 2025.
Source - Fernando Fernandez2025–present
Chief Executive Officer
As CFO, the highly experienced Latin American executive enforces absolute financial discipline, attempting to restore investor confidence after years of sluggish stock performance.
Source
Timeline: Procter & Gamble and Unilever side by side
1837Procter & Gamble
Company Founded in Cincinnati
William Procter and James Gamble sign a partnership agreement on October 31, 1837, establishing Procter & Gamble in Cincinnati, Ohio, with combined capital of approximately 7,192 dollars.
1862Procter & Gamble
Civil War Army Contracts Fuel Expansion
P&G wins contracts to supply the Union Army with soap and candles, generating significant revenue that enables manufacturing expansion and introduces millions of American soldiers to P&G products for the first time.
1882Procter & Gamble
Ivory Soap Launches Nationally
Harley Procter and James Norris Gamble introduce Ivory soap, promoted as 99 and 44/100 percent pure and notable for its floating characteristic.
1884Unilever
Lever soap factory opens
William Hesketh Lever built the Port Sunlight soap business that became a key Unilever predecessor.
1890Procter & Gamble
Company Incorporates and Expands Nationally
Procter & Gamble incorporates in Ohio with capital of 4.5 million dollars and begins building manufacturing capacity outside Cincinnati, establishing the operational infrastructure for national distribution that the Ivory soap advertising campaign had created…
1911Procter & Gamble
Crisco Shortening Introduced
P&G launches Crisco vegetable shortening, the first hydrogenated vegetable oil product marketed to American consumers as an alternative to lard and butter.
1929Unilever
Unilever created
Lever Brothers and Margarine Unie merged to form Unilever.
1929Unilever
Lever Brothers and Margarine Unie Merge
Lever Brothers and the Dutch Margarine Unie merged in 1929 to form Unilever.
1931Procter & Gamble
Brand Management System Invented
P&G executive Neil McElroy writes a famous internal memo proposing that each brand have its own dedicated management team responsible for competing against all rivals including other P&G brands.
1946Procter & Gamble
Tide Detergent Launches
P&G introduces Tide synthetic detergent, which rapidly becomes the best-selling laundry product in the United States and establishes the template for all future P&G brand development: superior product performance, heavy consumer advertising, and sustained mark…
1961Procter & Gamble
Pampers Diapers Introduced
P&G introduces Pampers disposable diapers, transforming the infant care category and creating what will become one of the company's most globally significant brands.
1984Unilever
Acquired Brooke Bond
Unilever acquired Brooke Bond in 1984 for ~$515 million (£390 million).
1989Unilever
Acquired Calvin Klein Cosmetics
Unilever acquired Calvin Klein Cosmetics in 1989.
1993Unilever
Acquired Breyers
Unilever acquired Breyers in 1993.
2000Unilever
Acquired Maille
Unilever acquired Maille. Unilever acquired Maille in 2000.
2005Procter & Gamble
Gillette Acquired for 57 Billion Dollars
P&G completes the acquisition of Gillette Company for approximately 57 billion dollars in an all-stock transaction, adding Gillette razors, Braun appliances, Oral-B dental products, and Duracell batteries to the P&G portfolio.
2014Procter & Gamble
Portfolio Transformation Announced
CEO A.G. Lafley announces P&G's plan to divest more than 100 brands and focus the company on approximately 80 core brands in ten product categories.
2019Procter & Gamble
Portfolio Simplification Completed
P&G completes the brand portfolio simplification, having divested more than 100 brands and consolidated around approximately 65 core brands.
2019Unilever
Alan Jope becomes CEO
Alan Jope became CEO of Unilever in 2019. Jope simplified Unilever's legal structure and organisation, which made later portfolio separations easier.
2020Unilever
Legal structure unified
Unilever moved to a single parent company structure after decades with British and Dutch holding companies.
2020Unilever
Single Parent Company
Unilever unified its dual structure into a single parent company, Unilever PLC, in November 2020.
2024Procter & Gamble
Fiscal Year 2024 Net Sales Reach Approximately 84 Billion Dollars
P&G reports fiscal year 2024 net sales of $84.0 billion and net earnings attributable to P&G of about $14.9 billion, and raises its quarterly dividend 7% to $1.0065 per share, its 68th consecutive annual increase.
2025Unilever
Fernando Fernandez becomes CEO
Fernando Fernandez was appointed CEO effective March 2025.
2025Unilever
Ice Cream demerger reflected
Unilever reported 2025 results on a continuing-operations basis after the Ice Cream business demerger.
Acquisitions
Procter & Gamble
- Gillette2005$57B
- Gillette2005Undisclosed
- Richardson-Vicks1985$1.2B
Unilever
- Dr. Squatch2025Undisclosed
- Wild2025Undisclosed
- Minimalist2025Undisclosed
- Paula's Choice2021Undisclosed
- Sir Kensington's2017Undisclosed
- Weis2017Undisclosed
Questions about Procter & Gamble vs Unilever
Who is the CEO of The Procter & Gamble Company and Unilever PLC?
The Procter & Gamble Company is led by Shailesh Jejurikar and Unilever PLC is led by Fernando Fernandez. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was The Procter & Gamble Company founded vs Unilever PLC?
The Procter & Gamble Company was founded in 1837 — 92 years before Unilever PLC, which was founded in 1929. The Procter & Gamble Company's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Unilever PLC.
How many employees does The Procter & Gamble Company have compared to Unilever PLC?
The Procter & Gamble Company employs approximately 109,000 people, while Unilever PLC employs approximately 96,092. The Procter & Gamble Company has the larger workforce at 109,000 employees, compared to Unilever PLC's 96,092. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are The Procter & Gamble Company and Unilever PLC headquartered?
The Procter & Gamble Company is headquartered in United States and Unilever PLC is headquartered in United Kingdom. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded The Procter & Gamble Company and Unilever PLC?
The Procter & Gamble Company was founded by William Procter, James Gamble. Unilever PLC was founded by William Hesketh Lever, Samuel van den Bergh, Anton Jurgens.
Which company has a longer operating history — The Procter & Gamble Company or Unilever PLC?
The Procter & Gamble Company has been operating for approximately 189 years, making it the more established of the two companies. Unilever PLC has been in operation for around 97 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Procter & Gamble vs Unilever overview