PepsiCo vs Unilever: Founders, CEOs and History
PepsiCo was founded in 1965 by Caleb Bradham, Donald M. Kendall, Herman W. Lay and is led by Ramon Laguarta. Unilever was founded in 1929 by William Hesketh Lever, Samuel van den Bergh, Anton Jurgens and is led by Fernando Fernandez.
Company facts
Founders
PepsiCo
Caleb Bradham
Caleb Bradham created "Brad's Drink" at his New Bern pharmacy in 1898, renamed it Pepsi-Cola and incorporated the Pepsi-Cola Company in 1902.
Donald M. Kendall
Donald M. Kendall led Pepsi-Cola and engineered its 1965 merger with Frito-Lay to form PepsiCo, which he ran as CEO until 1986.
Herman W. Lay
Herman W. Lay (1909-1982) started his career as a snack food salesman. In 1932, he opened a snack food operation in Nashville, Tennessee, eventually purchasing the manufacturer and renaming it H.W. Lay & Company.
Unilever
William Hesketh Lever
William Hesketh Lever (later Lord Leverhulme) co-founded Lever Brothers with his brother James in 1885 and built it around Sunlight Soap, one of the first branded, individually wrapped soaps sold at mass scale.
Samuel van den Bergh
Samuel van den Bergh led Van den Bergh, a Dutch margarine maker that became one of Jurgens' main rivals. The two families combined their businesses into Margarine Unie in 1927, and Margarine Unie merged with Lever Brothers in 1929 to create Unilever.
Anton Jurgens
Anton Jurgens' family firm was among the first to manufacture margarine commercially in the Netherlands after the product was invented in France. Jurgens competed for decades with the Van den Bergh family before the two merged into Margarine Unie in 1927.
CEOs and their tenures
PepsiCo
- D. Wayne Calloway1986–1996
Chief Executive Officer
He more than doubled PepsiCo's revenues during his tenure and heavily invested in the restaurant division before it was later spun off.
Source - Roger Enrico1996–2001
Chief Executive Officer
He dramatically simplified the company's structure, allowing it to focus resources on its core grocery and convenience store distribution networks.
Source - Steven Reinemund2001–2006
Chief Executive Officer
He oversaw significant international expansion and revenue growth, setting a strong operational foundation before handing leadership to Nooyi.
Source - Indra Nooyi2006–2018
Chief Executive Officer
Under her 12-year tenure as CEO, PepsiCo's revenue grew by more than 80%, and she fundamentally reshaped the company's identity from a junk-food purveyor to a diversified global food and beverage giant.
Source - Ramon Laguarta2018–present
Chairman of the Board & Chief Executive Officer
He sustained strong organic revenue growth and protected operating margins through historically challenging supply chain conditions, while committing the company to major sustainability and packaging reduction goals.
Source
Unilever
- Alan Jope2019–2023
Chief Executive Officer
Jope simplified Unilever's legal structure and organisation, which made later portfolio separations easier.
Source - Hein Schumacher2023–2025
Chief Executive Officer
Schumacher reset Unilever around fewer, bigger brands and set up the Ice Cream demerger before stepping down in February 2025.
Source - Fernando Fernandez2025–present
Chief Executive Officer
As CFO, the highly experienced Latin American executive enforces absolute financial discipline, attempting to restore investor confidence after years of sluggish stock performance.
Source
Timeline: PepsiCo and Unilever side by side
1884Unilever
Lever soap factory opens
William Hesketh Lever built the Port Sunlight soap business that became a key Unilever predecessor.
1898PepsiCo
Pepsi-Cola Invented in North Carolina
Caleb Bradham formulated the original digestive cola syrup in his drugstore.
1929Unilever
Unilever created
Lever Brothers and Margarine Unie merged to form Unilever.
1929Unilever
Lever Brothers and Margarine Unie Merge
Lever Brothers and the Dutch Margarine Unie merged in 1929 to form Unilever.
1965PepsiCo
Historic Merger of Pepsi-Cola & Frito-Lay
Donald Kendall and Herman Lay created PepsiCo, uniting snacks and soft drinks.
1975PepsiCo
Launch of the Pepsi Challenge
National blind taste tests shook Coca-Cola's market dominance and redefined advertising.
1984Unilever
Acquired Brooke Bond
Unilever acquired Brooke Bond in 1984 for ~$515 million (£390 million).
1989Unilever
Acquired Calvin Klein Cosmetics
Unilever acquired Calvin Klein Cosmetics in 1989.
1993Unilever
Acquired Breyers
Unilever acquired Breyers in 1993.
1997PepsiCo
Restaurant Business Spun Off
PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) as Tricon Global Restaurants, now Yum! Brands, in 1997.
1998PepsiCo
Acquisition of Tropicana ($3.3B)
Acquired chilled orange juice leader Tropicana to dominate morning beverages.
2000Unilever
Acquired Maille
Unilever acquired Maille. Unilever acquired Maille in 2000.
2001PepsiCo
Acquisition of Quaker Oats & Gatorade ($13.4B)
Acquired Quaker Oats, adding sports hydration pioneer Gatorade to the portfolio.
2006PepsiCo
Indra Nooyi becomes CEO
Indra Nooyi became CEO of PepsiCo in 2006. Chief executive of PepsiCo from 2006 to 2018.
2011PepsiCo
Wimm-Bill-Dann Acquired
PepsiCo completed its acquisition of the Russian dairy and juice company Wimm-Bill-Dann in 2011.
2018PepsiCo
Acquisition of SodaStream ($3.2B) & Ramon Laguarta Appointed CEO
Acquired SodaStream to pioneer eco-friendly dispensing; Ramon Laguarta took over as CEO.
2019Unilever
Alan Jope becomes CEO
Alan Jope became CEO of Unilever in 2019. Jope simplified Unilever's legal structure and organisation, which made later portfolio separations easier.
2020Unilever
Legal structure unified
Unilever moved to a single parent company structure after decades with British and Dutch holding companies.
2020Unilever
Single Parent Company
Unilever unified its dual structure into a single parent company, Unilever PLC, in November 2020.
2022PepsiCo
Strategic Distribution Alliance with Celsius ($550M)
Secured master global distribution for fast-growing energy brand Celsius.
2025PepsiCo
poppi Acquisition and Elliott-Backed Plan
Closed the $1.95 billion poppi deal and announced a North America cost and pricing reset in December.
2025Unilever
Fernando Fernandez becomes CEO
Fernando Fernandez was appointed CEO effective March 2025.
2025Unilever
Ice Cream demerger reflected
Unilever reported 2025 results on a continuing-operations basis after the Ice Cream business demerger.
2026PepsiCo
Price Cuts on Core Snacks
Lowered prices on major Frito-Lay brands by up to 15% to recover US volumes.
Acquisitions
PepsiCo
- poppi2025$1.9B
- SodaStream International2018$3.2B
- The Quaker Oats Company (including Gatorade)2001$13.4B
- Tropicana Products1998$3.3B
Unilever
- Dr. Squatch2025Undisclosed
- Wild2025Undisclosed
- Minimalist2025Undisclosed
- Paula's Choice2021Undisclosed
- Sir Kensington's2017Undisclosed
- Weis2017Undisclosed
Questions about PepsiCo vs Unilever
Who is the CEO of PepsiCo, Inc. and Unilever PLC?
PepsiCo, Inc. is led by Ramon Laguarta and Unilever PLC is led by Fernando Fernandez. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was PepsiCo, Inc. founded vs Unilever PLC?
Unilever PLC was founded in 1929 — 36 years before PepsiCo, Inc., which was founded in 1965. Unilever PLC's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger PepsiCo, Inc..
How many employees does PepsiCo, Inc. have compared to Unilever PLC?
PepsiCo, Inc. employs approximately 306,000 people, while Unilever PLC employs approximately 96,092. PepsiCo, Inc. has the larger workforce at 306,000 employees, compared to Unilever PLC's 96,092. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are PepsiCo, Inc. and Unilever PLC headquartered?
PepsiCo, Inc. is headquartered in United States and Unilever PLC is headquartered in United Kingdom. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded PepsiCo, Inc. and Unilever PLC?
PepsiCo, Inc. was founded by Caleb Bradham, Donald M. Kendall, Herman W. Lay. Unilever PLC was founded by William Hesketh Lever, Samuel van den Bergh, Anton Jurgens.
Which company has a longer operating history — PepsiCo, Inc. or Unilever PLC?
Unilever PLC has been operating for approximately 97 years, making it the more established of the two companies. PepsiCo, Inc. has been in operation for around 61 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the PepsiCo vs Unilever overview