PepsiCo vs Uber: Founders, CEOs and History
PepsiCo was founded in 1965 by Caleb Bradham, Donald M. Kendall, Herman W. Lay and is led by Ramon Laguarta. Uber was founded in 2009 by Garrett Camp, Travis Kalanick and is led by Dara Khosrowshahi.
Company facts
Founders
PepsiCo
Caleb Bradham
Caleb Bradham created "Brad's Drink" at his New Bern pharmacy in 1898, renamed it Pepsi-Cola and incorporated the Pepsi-Cola Company in 1902.
Donald M. Kendall
Donald M. Kendall led Pepsi-Cola and engineered its 1965 merger with Frito-Lay to form PepsiCo, which he ran as CEO until 1986.
Herman W. Lay
Herman W. Lay (1909-1982) started his career as a snack food salesman. In 1932, he opened a snack food operation in Nashville, Tennessee, eventually purchasing the manufacturer and renaming it H.W. Lay & Company.
Uber
Garrett Camp
Garrett Camp is a Canadian entrepreneur who conceived Uber after struggling to find taxis in San Francisco. He co-founded StumbleUpon, funded the first UberCab prototype in 2009, and recruited Travis Kalanick to help build it.
Travis Kalanick
Travis Kalanick was the executive who turned Uber from a clever premium-car idea into a global transportation challenger.
CEOs and their tenures
PepsiCo
- D. Wayne Calloway1986–1996
Chief Executive Officer
He more than doubled PepsiCo's revenues during his tenure and heavily invested in the restaurant division before it was later spun off.
Source - Roger Enrico1996–2001
Chief Executive Officer
He dramatically simplified the company's structure, allowing it to focus resources on its core grocery and convenience store distribution networks.
Source - Steven Reinemund2001–2006
Chief Executive Officer
He oversaw significant international expansion and revenue growth, setting a strong operational foundation before handing leadership to Nooyi.
Source - Indra Nooyi2006–2018
Chief Executive Officer
Under her 12-year tenure as CEO, PepsiCo's revenue grew by more than 80%, and she fundamentally reshaped the company's identity from a junk-food purveyor to a diversified global food and beverage giant.
Source - Ramon Laguarta2018–present
Chairman of the Board & Chief Executive Officer
He sustained strong organic revenue growth and protected operating margins through historically challenging supply chain conditions, while committing the company to major sustainability and packaging reduction goals.
Source
Uber
- Travis Kalanick2010–2017
CEO
As Co-Founder and CEO, he built Uber into the most valuable startup in history but was ousted by the board in 2017 following severe, highly publicized cultural and legal scandals.
Source - Dara Khosrowshahi2017–present
CEO
Brought in to rescue the company's deeply damaged reputation, he successfully guided Uber through its massive IPO and the catastrophic demand collapse during the COVID-19 lockdowns.
Source
Timeline: PepsiCo and Uber side by side
1898PepsiCo
Pepsi-Cola Invented in North Carolina
Caleb Bradham formulated the original digestive cola syrup in his drugstore.
1965PepsiCo
Historic Merger of Pepsi-Cola & Frito-Lay
Donald Kendall and Herman Lay created PepsiCo, uniting snacks and soft drinks.
1975PepsiCo
Launch of the Pepsi Challenge
National blind taste tests shook Coca-Cola's market dominance and redefined advertising.
1997PepsiCo
Restaurant Business Spun Off
PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) as Tricon Global Restaurants, now Yum! Brands, in 1997.
1998PepsiCo
Acquisition of Tropicana ($3.3B)
Acquired chilled orange juice leader Tropicana to dominate morning beverages.
2001PepsiCo
Acquisition of Quaker Oats & Gatorade ($13.4B)
Acquired Quaker Oats, adding sports hydration pioneer Gatorade to the portfolio.
2006PepsiCo
Indra Nooyi becomes CEO
Indra Nooyi became CEO of PepsiCo in 2006. Chief executive of PepsiCo from 2006 to 2018.
2009Uber
UberCab idea takes shape
Garrett Camp and Travis Kalanick developed the Uber idea after discussing the difficulty of getting a reliable ride in Paris and San Francisco.
2010Uber
San Francisco service launch
Uber launched service in San Francisco in 2010, proving that riders would pay for visible arrival times, stored payment, and digital receipts.
2011PepsiCo
Wimm-Bill-Dann Acquired
PepsiCo completed its acquisition of the Russian dairy and juice company Wimm-Bill-Dann in 2011.
2012Uber
UberX expands the addressable market
UberX brought lower-priced rides from personal vehicles into the product mix. That shift moved the company beyond premium black cars, increased driver supply, and opened the larger regulatory debate over licensing, insurance, and worker classification.
2016Uber
China exit through Didi deal
Uber exited China by selling its local operation to Didi Chuxing after an expensive subsidy fight. The retreat showed that local payments, regulation, mapping, and distribution could outweigh global capital and brand recognition.
2017Uber
Dara Khosrowshahi becomes CEO
Dara Khosrowshahi replaced Travis Kalanick as CEO after a year of cultural, legal, and regulatory crises. The transition mattered because Uber needed a more credible operating and governance model before entering public markets.
2018PepsiCo
Acquisition of SodaStream ($3.2B) & Ramon Laguarta Appointed CEO
Acquired SodaStream to pioneer eco-friendly dispensing; Ramon Laguarta took over as CEO.
2019Uber
Uber becomes a public company
Uber completed its initial public offering in May 2019 and later reported roughly $8.0 billion in net IPO proceeds. The listing forced the company to explain its economics to public investors and shifted attention from geographic expansion to profitability.
2020Uber
Postmates acquisition strengthens U.S. Delivery
Uber agreed to acquire Postmates for approximately $2.65 billion in an all-stock transaction. The deal added U.S. Delivery density, local merchant relationships, and delivery-as-a-service capabilities as Eats became more important during the pandemic.
2021Uber
Uber One launches
Uber One launched as a paid membership connecting rides, delivery, and groceries. The product mattered because it gave frequent users a reason to keep more transactions inside one account instead of switching between single-category rivals.
2021Uber
Uber Freight agrees to buy Transplace
Uber Freight agreed to acquire Transplace for approximately $2.25 billion. The deal moved Freight deeper into managed transportation and shipper software, a different business from consumer rides but tied to the same broader logistics ambition.
2022PepsiCo
Strategic Distribution Alliance with Celsius ($550M)
Secured master global distribution for fast-growing energy brand Celsius.
2023Uber
Waymo partnership brings autonomous rides to Uber
Waymo and Uber announced a multi-year partnership to make the Waymo Driver available through the Uber platform, starting in Phoenix. The deal showed Uber's post-ATG autonomy strategy: partner with vehicle specialists while keeping the marketplace relationship.
2024Uber
$44.0 billion revenue year
FY2024 revenue reached $44.0 billion, up from $37.3 billion in FY2023. The result showed that mobility had recovered after the pandemic while delivery remained a larger and more durable part of the business.
2025PepsiCo
poppi Acquisition and Elliott-Backed Plan
Closed the $1.95 billion poppi deal and announced a North America cost and pricing reset in December.
2025Uber
$52.0 billion revenue and $193.5 billion gross bookings
FY2025 revenue reached $52.0 billion, gross bookings reached $193.5 billion, and annual trips rose to 13.6 billion. The milestone mattered because it showed growth alongside GAAP operating income, adjusted EBITDA, and free cash flow at significant scale.
2026PepsiCo
Price Cuts on Core Snacks
Lowered prices on major Frito-Lay brands by up to 15% to recover US volumes.
2026Uber
$14.8 billion Delivery Hero offer and 3,300-role restructuring
Uber offered €41.50 per share for Delivery Hero in July 2026 and launched the tender in September after Delivery Hero's boards backed it. The same month it announced about 3,300 corporate job cuts to remove management layers.
Acquisitions
PepsiCo
- poppi2025$1.9B
- SodaStream International2018$3.2B
- The Quaker Oats Company (including Gatorade)2001$13.4B
- Tropicana Products1998$3.3B
Uber
- Delivery Hero (pending offer)2026$14.8B
- Drizly2021$1.1B
- Transplace2021$2.3B
- Postmates2020$2.6B
- Careem2020$3.1B
- Otto2016$680M
Questions about PepsiCo vs Uber
Who is the CEO of PepsiCo, Inc. and Uber Technologies, Inc.?
PepsiCo, Inc. is led by Ramon Laguarta and Uber Technologies, Inc. is led by Dara Khosrowshahi. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was PepsiCo, Inc. founded vs Uber Technologies, Inc.?
PepsiCo, Inc. was founded in 1965 — 44 years before Uber Technologies, Inc., which was founded in 2009. PepsiCo, Inc.'s longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Uber Technologies, Inc..
How many employees does PepsiCo, Inc. have compared to Uber Technologies, Inc.?
PepsiCo, Inc. employs approximately 306,000 people, while Uber Technologies, Inc. employs approximately 34,000. PepsiCo, Inc. has the larger workforce at 306,000 employees, compared to Uber Technologies, Inc.'s 34,000. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are PepsiCo, Inc. and Uber Technologies, Inc. headquartered?
Both PepsiCo, Inc. and Uber Technologies, Inc. are headquartered in United States, meaning they operate under the same primary regulatory and tax environment.
Who founded PepsiCo, Inc. and Uber Technologies, Inc.?
PepsiCo, Inc. was founded by Caleb Bradham, Donald M. Kendall, Herman W. Lay. Uber Technologies, Inc. was founded by Garrett Camp, Travis Kalanick.
Which company has a longer operating history — PepsiCo, Inc. or Uber Technologies, Inc.?
PepsiCo, Inc. has been operating for approximately 61 years, making it the more established of the two companies. Uber Technologies, Inc. has been in operation for around 17 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the PepsiCo vs Uber overview